{"id":276835,"date":"2025-10-15T09:57:21","date_gmt":"2025-10-15T13:57:23","guid":{"rendered":"https:\/\/alpha.pewresearch.org\/pewresearch-org\/?p=276835"},"modified":"2026-03-26T07:56:10","modified_gmt":"2026-03-26T11:56:10","slug":"ai-awareness-around-the-world","status":"publish","type":"post","link":"https:\/\/alpha.pewresearch.org\/pewresearch-org\/global\/2025\/10\/15\/ai-awareness-around-the-world\/","title":{"rendered":"1. AI awareness around the world"},"content":{"rendered":"\n<h4 class=\"wp-block-heading\" id=\"key-findings\">Key findings<\/h4>\n\n\n\n<figure class=\"wp-block-image alignright size-420-wide\"><a href=\"https:\/\/alpha.pewresearch.org\/pewresearch-org\/?attachment_id=276950\"><img data-dominant-color=\"dee1c8\" data-has-transparency=\"false\" style=\"--dominant-color: #dee1c8;\" loading=\"lazy\" decoding=\"async\"  srcset=\"https:\/\/alpha.pewresearch.org\/pewresearch-org\/wp-content\/uploads\/sites\/20\/2025\/10\/pg_2025.10.15_ai_1_01.png?resize=480,846 480w, https:\/\/alpha.pewresearch.org\/pewresearch-org\/wp-content\/uploads\/sites\/20\/2025\/10\/pg_2025.10.15_ai_1_01.png?resize=782,1378 782w, https:\/\/alpha.pewresearch.org\/pewresearch-org\/wp-content\/uploads\/sites\/20\/2025\/10\/pg_2025.10.15_ai_1_01.png?resize=840,1480 840w\" sizes=\"(max-width: 480px) 480px, (max-width: 782px) 782px, 640px\" height=\"740\" width=\"420\" src=\"https:\/\/alpha.pewresearch.org\/pewresearch-org\/wp-content\/uploads\/sites\/20\/2025\/10\/pg_2025.10.15_ai_1_01.png?w=420\" alt=\"A bar chart showing How much people have heard or read about AI\" class=\"wp-image-276950 not-transparent\" \/><\/a><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li>A median of 34% of adults across 25 countries say they have heard or read a lot about artificial intelligence; 47% have heard a little about it and 14% have heard nothing at all.<\/li>\n\n\n\n<li>In all surveyed countries except India and Kenya, at least half of the public has heard at least a little about AI.<\/li>\n\n\n\n<li>Internet use is related to awareness of AI: People who say they are online almost constantly are more likely than others to have heard a lot about it.<\/li>\n\n\n\n<li>Young adults, men and people with more education are more likely than other groups to have heard a lot about AI.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">The share of adults who have heard or read a lot about AI varies widely by country. Consider Europe: In France, 52% report a high level of awareness, compared with 30% in Spain.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Across all the countries included in the survey, as many as 53% in Japan to as few as 12% in Kenya have heard a lot about AI. Overall, though, most people in these countries have heard at least a little about the technology.<\/p>\n\n\n\n<h4 id=\"by-countrys-gdp-per-capita\" class=\"wp-block-heading\">By country\u2019s GDP per capita<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">People in wealthier countries tend to be more likely than those in less wealthy countries to have heard or read a lot about AI. At one end of this spectrum is the U.S., where GDP per capita is about $86,000 and 47% of adults have heard a lot about AI. By comparison, in Kenya, GDP per capita is about $2,200 and 12% of adults say they have heard a lot about AI.<\/p>\n\n\n\n<figure class=\"wp-block-image size-640-wide\"><a href=\"https:\/\/alpha.pewresearch.org\/pewresearch-org\/?attachment_id=276952\"><img data-dominant-color=\"f7f6f6\" data-has-transparency=\"false\" style=\"--dominant-color: #f7f6f6;\" loading=\"lazy\" decoding=\"async\"  srcset=\"https:\/\/alpha.pewresearch.org\/pewresearch-org\/wp-content\/uploads\/sites\/20\/2025\/10\/pg_2025.10.15_ai_1_02.png?resize=480,357 480w, https:\/\/alpha.pewresearch.org\/pewresearch-org\/wp-content\/uploads\/sites\/20\/2025\/10\/pg_2025.10.15_ai_1_02.png?resize=782,582 782w, https:\/\/alpha.pewresearch.org\/pewresearch-org\/wp-content\/uploads\/sites\/20\/2025\/10\/pg_2025.10.15_ai_1_02.png?resize=960,714 960w, https:\/\/alpha.pewresearch.org\/pewresearch-org\/wp-content\/uploads\/sites\/20\/2025\/10\/pg_2025.10.15_ai_1_02.png?resize=1200,893 1200w, https:\/\/alpha.pewresearch.org\/pewresearch-org\/wp-content\/uploads\/sites\/20\/2025\/10\/pg_2025.10.15_ai_1_02.png?resize=1280,952 1280w\" sizes=\"(max-width: 480px) 480px, (max-width: 782px) 782px, 640px\" height=\"476\" width=\"640\" src=\"https:\/\/alpha.pewresearch.org\/pewresearch-org\/wp-content\/uploads\/sites\/20\/2025\/10\/pg_2025.10.15_ai_1_02.png?w=640\" alt=\"A line chart showing In wealthier countries, more people have heard a lot about AI\" class=\"wp-image-276952 not-transparent\" \/><\/a><\/figure>\n\n\n\n<h4 id=\"by-age\" class=\"wp-block-heading\">By age<\/h4>\n\n\n\n<figure class=\"wp-block-image alignright size-420-wide\"><a href=\"https:\/\/alpha.pewresearch.org\/pewresearch-org\/?attachment_id=276951\"><img data-dominant-color=\"f2f3f1\" data-has-transparency=\"false\" style=\"--dominant-color: #f2f3f1;\" loading=\"lazy\" decoding=\"async\"  srcset=\"https:\/\/alpha.pewresearch.org\/pewresearch-org\/wp-content\/uploads\/sites\/20\/2025\/10\/pg_2025.10.15_ai_1_03.png?resize=480,923 480w, https:\/\/alpha.pewresearch.org\/pewresearch-org\/wp-content\/uploads\/sites\/20\/2025\/10\/pg_2025.10.15_ai_1_03.png?resize=782,1504 782w, https:\/\/alpha.pewresearch.org\/pewresearch-org\/wp-content\/uploads\/sites\/20\/2025\/10\/pg_2025.10.15_ai_1_03.png?resize=840,1616 840w\" sizes=\"(max-width: 480px) 480px, (max-width: 782px) 782px, 640px\" height=\"808\" width=\"420\" src=\"https:\/\/alpha.pewresearch.org\/pewresearch-org\/wp-content\/uploads\/sites\/20\/2025\/10\/pg_2025.10.15_ai_1_03.png?w=420\" alt=\"A dot plot showing that Young adults are more likely than older adults to have heard a lot about AI \" class=\"wp-image-276951 not-transparent\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">In most surveyed countries, adults under 35 are more likely than those ages 50 and older to have heard or read a lot about AI. For example, 77% of young Japanese adults have heard a lot about it, compared with 39% of their older counterparts. There are double-digit age differences across almost all of these countries.<\/p>\n\n\n\n<h4 id=\"by-internet-use\" class=\"wp-block-heading\">By internet use<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">In every surveyed country, people who <a href=\"https:\/\/alpha.pewresearch.org\/pewresearch-org\/short-reads\/2025\/09\/08\/most-adults-across-24-countries-are-online-at-least-several-times-a-day\/\">use the internet almost constantly<\/a> are more likely those who use the internet less frequently to have heard a lot about AI.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For example, Polish adults who are online almost constantly are more than twice as likely as those who are online less often to have heard a lot about AI (68% vs. 26%).<\/p>\n\n\n\n<h4 id=\"by-gender\" class=\"wp-block-heading\">By gender<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">In about half of the countries surveyed, men are more likely than women to have heard a lot about AI. One particularly large gender divide is in Hungary, where 49% of men and 27% of women report this level of awareness.<\/p>\n\n\n\n<h4 id=\"by-education\" class=\"wp-block-heading\">By education<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Across most of the countries surveyed, people with more education are more likely than those with less education to say they have heard a lot about AI. (In some of these countries, people with less education were less likely to provide a response.)<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>A median of 34% of adults in 25 countries have heard a lot about AI, with frequent internet users and younger people among the likeliest to say so.<\/p>\n","protected":false},"author":648,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sub_headline":"","sub_title":"","_prc_public_revisions":[],"_ppp_expiration_hours":0,"_ppp_enabled":false,"ai_generated_summary":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"relatedPosts":[],"reportMaterials":[],"multiSectionReport":[],"package_parts__enabled":false,"package_parts":[],"datacite_doi":"","datacite_doi_citation":"","_prc_seo_qr_attachment_id":0,"spoken_article_player_enabled":true,"displayBylines":true,"footnotes":"","prc_watchers":[],"_prc_fork_parent":0,"_prc_fork_status":"","_prc_active_fork":0,"jetpack_post_was_ever_published":false},"categories":[299,429,271,273],"tags":[],"bylines":[624,701,849],"collection":[],"datasets":[3043],"level_of_effort":[],"primary_audience":[],"information_type":[],"_post_visibility":[],"formats":[458],"_fund_pool":[],"languages":[],"regions-countries":[506,504,498,497,509,512,511,515],"research-teams":[525],"workflow-status":[],"class_list":["post-276835","post","type-post","status-publish","format-standard","hentry","category-artificial-intelligence","category-global-tech-cybersecurity","category-technology-adoption","category-technology-policy-issues","bylines-jacob-poushter","bylines-manolo-corichi","bylines-moira-fagan","datasets-spring-2025-survey-data","formats-report","regions-countries-china","regions-countries-germany","regions-countries-india","regions-countries-israel","regions-countries-mexico","regions-countries-north-america","regions-countries-sub-saharan-africa","regions-countries-united-states","research-teams-global"],"label":false,"post_parent":276613,"word_count":451,"canonical_url":"https:\/\/alpha.pewresearch.org\/pewresearch-org\/global\/2025\/10\/15\/ai-awareness-around-the-world\/","art_direction":{"A2":{"id":276910,"rawUrl":"https:\/\/alpha.pewresearch.org\/pewresearch-org\/wp-content\/uploads\/sites\/20\/2025\/10\/PG_25.10.15_AI_featured@4x.png","url":"https:\/\/alpha.pewresearch.org\/pewresearch-org\/wp-content\/uploads\/sites\/20\/2025\/10\/PG_25.10.15_AI_featured@4x.png?w=268&h=151&crop=1","width":268,"height":151,"caption":"Fair attendees in front of an AI sign at the World Artificial Intelligence Conference in Shanghai on July 27, 2025. 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AI awareness around the world","slug":"ai-awareness-around-the-world","link":"https:\/\/alpha.pewresearch.org\/pewresearch-org\/global\/2025\/10\/15\/ai-awareness-around-the-world\/","is_active":true},{"id":276839,"title":"2. Concern and excitement about AI","slug":"concern-and-excitement-about-ai","link":"https:\/\/alpha.pewresearch.org\/pewresearch-org\/global\/2025\/10\/15\/concern-and-excitement-about-ai\/","is_active":false},{"id":276843,"title":"3. Trust in own country to regulate use of AI","slug":"trust-in-own-country-to-regulate-use-of-ai","link":"https:\/\/alpha.pewresearch.org\/pewresearch-org\/global\/2025\/10\/15\/trust-in-own-country-to-regulate-use-of-ai\/","is_active":false},{"id":276853,"title":"4. Trust in the EU, U.S. and China to regulate use of AI","slug":"trust-in-the-eu-u-s-and-china-to-regulate-use-of-ai","link":"https:\/\/alpha.pewresearch.org\/pewresearch-org\/global\/2025\/10\/15\/trust-in-the-eu-u-s-and-china-to-regulate-use-of-ai\/","is_active":false},{"id":276857,"title":"Appendix A: Classifying European political parties","slug":"appendix-a-classifying-european-political-parties-2","link":"https:\/\/alpha.pewresearch.org\/pewresearch-org\/global\/2025\/10\/15\/appendix-a-classifying-european-political-parties-2\/","is_active":false},{"id":276860,"title":"Appendix B: Political categorization","slug":"appendix-b-political-categorization-3","link":"https:\/\/alpha.pewresearch.org\/pewresearch-org\/global\/2025\/10\/15\/appendix-b-political-categorization-3\/","is_active":false},{"id":276875,"title":"Acknowledgments","slug":"acknowledgments-ai-global","link":"https:\/\/alpha.pewresearch.org\/pewresearch-org\/global\/2025\/10\/15\/acknowledgments-ai-global\/","is_active":false},{"id":276879,"title":"Methodology","slug":"methodology-ai-global","link":"https:\/\/alpha.pewresearch.org\/pewresearch-org\/global\/2025\/10\/15\/methodology-ai-global\/","is_active":false}],"report_materials":[{"key":"_kuhsk76ne","type":"report","url":"https:\/\/alpha.pewresearch.org\/pewresearch-org\/wp-content\/uploads\/sites\/20\/2025\/10\/pg_2025.10.15_ai_report.pdf","label":"Report PDF","icon":"","attachmentId":276994},{"key":"_phcssfygr","type":"topline","url":"https:\/\/alpha.pewresearch.org\/pewresearch-org\/wp-content\/uploads\/sites\/20\/2025\/10\/pg_2025.10.15_ai_topline.pdf","label":"Topline","icon":"","attachmentId":276993},{"type":"dataset","id":3043,"label":"Spring 2025 Survey Data","url":"https:\/\/alpha.pewresearch.org\/pewresearch-org\/dataset\/spring-2025-survey-data\/"}],"report_pagination":{"current_post":{"id":276835,"title":"1. 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