Television\u2019s solitary screen is being supplemented by multi-screen interactivity. Half of all adult cell owners (52%) have used their phones recently for engagement, diversion, or interaction with other people while watching TV.<\/p>\n\n
The Pew Research Center\u2019s Internet & American Life Project measured the prevalence of these multi-screen viewing experiences by asking the 88% of American adults who are cell owners whether they had used their phone to engage in several different activities while watching television in the 30 days preceding an April 2012 survey.<\/p>\n\n
We learned that 38% of cell owners used their phone to keep themselves occupied during commercials or breaks in something they were watching, 22% used their phone to check whether something they heard on television was true or not and 6% used their phone to vote for a reality show contestant.<\/p>\n\n
Three more questions were asked of the 57% of cell owners who download apps, use the internet, or use email on their phones.About a third in this group (35%) visited a website mentioned on television, 20% used their phone to see what other people were saying online about a program they were watching and 19% posted their own comments about that program.<\/p>\n\n
In addition, 29% of cell owners who use text messaging have used their phone recently to exchange text messages with someone else who was watching the same program in a different location.<\/p>\n\n
Taken together, that works out to 52% of all adult cell owners who are \u201cconnected viewers\u201d \u2014 meaning they took part in at least one of these activities in the 30 days preceding our survey.<\/p>","protected":false},"excerpt":{"rendered":"
Television\u2019s solitary screen is being supplemented by multi-screen interactivity. 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