{"id":191534,"date":"2024-11-18T09:45:27","date_gmt":"2024-11-18T14:46:13","guid":{"rendered":"https:\/\/alpha.pewresearch.org\/pewresearch-org\/?p=191534"},"modified":"2025-11-04T10:23:08","modified_gmt":"2025-11-04T15:23:08","slug":"news-influencers-on-x-formerly-twitter","status":"publish","type":"post","link":"https:\/\/alpha.pewresearch.org\/pewresearch-org\/journalism\/2024\/11\/18\/news-influencers-on-x-formerly-twitter\/","title":{"rendered":"9. News influencers on X (formerly Twitter)"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><em>For our latest survey data about news influencers,\u00a0<a href=\"https:\/\/alpha.pewresearch.org\/pewresearch-org\/journalism\/fact-sheet\/news-influencers-fact-sheet\/\">read the \u201cNews Influencers Fact Sheet.\u201d<\/a><\/em><\/p>\n\n\n<div style=\"border-width:1px;padding-bottom:var(--wp--preset--spacing--20);padding-left:var(--wp--preset--spacing--30);padding-right:var(--wp--preset--spacing--30);padding-top:var(--wp--preset--spacing--20);--block-gap: inherit\" class=\"wp-block-prc-block-collapsible has-background has-ui-beige-very-light-background-color has-border-color has-ui-beige-dark-border-color\" id=\"terminology\" data-wp-interactive=\"{&quot;namespace&quot;:&quot;prc-block\\\/collapsible&quot;}\" data-wp-context=\"{&quot;collapsibleId&quot;:&quot;terminology&quot;,&quot;isOpen&quot;:false}\" data-wp-class--is-open=\"context.isOpen\" data-wp-init--scroll-into-view=\"callbacks.onInitScrollIntoView\"><div class=\"wp-block-prc-block-collapsible__title\" data-wp-on--click=\"actions.onClick\"><div>Terminology<\/div><button class=\"wp-block-prc-block-collapsible__icon\"><span data-wp-bind--hidden=\"context.isOpen\"><i class=\"icon icon-library__light icon__circle-plus\"><svg style=\"width: 1em; height: 1em;\"><use xlink:href=\"https:\/\/alpha.pewresearch.org\/pewresearch-org\/wp-content\/plugins\/prc-icon-library\/build\/icons\/sprites\/light.svg#circle-plus\"><\/use><\/svg><\/i><\/span><span data-wp-bind--hidden=\"!context.isOpen\" hidden><i class=\"icon icon-library__light icon__circle-minus\"><svg style=\"width: 1em; height: 1em;\"><use xlink:href=\"https:\/\/alpha.pewresearch.org\/pewresearch-org\/wp-content\/plugins\/prc-icon-library\/build\/icons\/sprites\/light.svg#circle-minus\"><\/use><\/svg><\/i><\/span><\/button><\/div><div class=\"wp-block-prc-block-collapsible__content\">\n\n<ul class=\"wp-block-list\">\n<li><strong>News influencers<\/strong> \u2013 People who regularly post about current events and civic issues on social media and have at least 100,000 followers on any of Facebook, Instagram, TikTok, X (formerly Twitter) or YouTube.<\/li>\n\n\n\n<li><strong>Political orientation<\/strong> \u2013 A measure of a news influencer\u2019s partisan or ideological views. A <em>right-leaning news influencer <\/em>is one who publicly expresses that they identify as a Republican or conservative or support Donald Trump in the 2024 presidential election. A <em>left-leaning news influencer<\/em> is one who publicly expresses that they identify as a Democrat, liberal or progressive or support Vice President Kamala Harris (or supported President Joe Biden before he dropped out of the race) in the 2024 election. This information was found in the bio, profile picture, banner image, pinned posts or recent posts on an influencer\u2019s social media account, any personal website or professional page, and prominent media coverage.<\/li>\n\n\n\n<li><strong>Values and identities<\/strong> \u2013 Language or imagery in the bio, profile picture, banner image or pinned posts on an influencer\u2019s social media account that expresses specific beliefs or identities.<\/li>\n\n\n\n<li><strong>News organization affiliation<\/strong> \u2013 An influencer with this affiliation is one who either currently works for or previously worked for a news organization, as well as freelancers who have regularly contributed to news organizations. A news organization can be any news outlet that has a staff and multiple bylines. Researchers considered affiliated influencers to have this background regardless of their news organization\u2019s political orientation, audience size or primary publishing method (digital, TV, print, etc.).<\/li>\n\n\n\n<li><strong>Major social media sites<\/strong> \u2013 The five primary sites we studied, chosen based on audience size and the presence of discussion about news: Facebook, Instagram, TikTok, X (formerly Twitter) and YouTube.<\/li>\n<\/ul>\n\n<\/div><\/div>\n\n\n<figure class=\"wp-block-image alignright size-310-wide\"><a href=\"https:\/\/alpha.pewresearch.org\/pewresearch-org\/?attachment_id=191753\"><img data-dominant-color=\"eeedec\" data-has-transparency=\"false\" style=\"--dominant-color: #eeedec;\" loading=\"lazy\" decoding=\"async\"  srcset=\"https:\/\/alpha.pewresearch.org\/pewresearch-org\/wp-content\/uploads\/sites\/20\/2024\/11\/PJ_2024.11.18_news-influencers_09-01.png?resize=480,753 480w, https:\/\/alpha.pewresearch.org\/pewresearch-org\/wp-content\/uploads\/sites\/20\/2024\/11\/PJ_2024.11.18_news-influencers_09-01.png?resize=620,972 620w\" sizes=\"(max-width: 480px) 480px, (max-width: 782px) 782px, 640px\" height=\"486\" width=\"310\" src=\"https:\/\/alpha.pewresearch.org\/pewresearch-org\/wp-content\/uploads\/sites\/20\/2024\/11\/PJ_2024.11.18_news-influencers_09-01.png?w=620\" alt=\"Bar chart showing news influencers on X are more likely to explicitly identify with right than left\" class=\"wp-image-191753 not-transparent\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">A somewhat higher share of news influencers on the social media site X explicitly identify with the political right (28%) than the left (21%). A small share (3%) express some other political affiliation, while about half (48%) do not express any clear political lean.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Influencers were categorized by whether they identify with a political party or ideology or expressed support for the Democratic or Republican presidential candidate in their social media profile, posts, personal website or media coverage.<\/p>\n\n\n\n<div class=\"wp-block-group is-style-callout has-ui-beige-very-light-background-color has-background is-layout-flow wp-block-group-is-layout-flow\">\n<h4 class=\"wp-block-heading\" id=\"about-this-chapter\">About this chapter<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">This chapter looks at news influencers on <strong>X (formerly Twitter).<\/strong> Virtually all of them also have <a href=\"#what-other-sites-are-x-news-influencers-on\">accounts on other sites<\/a>. For analysis of news influencers in general across social media sites, read the <a href=\"https:\/\/alpha.pewresearch.org\/pewresearch-org\/journalism\/2024\/11\/18\/americas-news-influencers\/\">report overview<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In this report, news influencers are people with large followings on social media sites who regularly post about current events or civic issues. Refer to the <a href=\"https:\/\/alpha.pewresearch.org\/pewresearch-org\/journalism\/2024\/11\/18\/news-influencers-methodology\/\">methodology<\/a> for details.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em><strong>Related:<\/strong> <\/em><a href=\"https:\/\/alpha.pewresearch.org\/pewresearch-org\/journalism\/2024\/06\/12\/x-users-experiences-with-news\/\"><em>X users\u2019 experiences with news<\/em><\/a><\/p>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Fewer news influencers on X identify specific values or identities on their accounts. This includes 6% who say they are pro-LGBTQ+ (or express a LGBTQ+ identity), 4% who express a pro-Palestinian viewpoint and 3% who identify as pro-Israeli. In addition, 3% of X news influencers express views favoring Ukraine. These positions can be indicated in a variety of ways, whether through words, images or emojis (including flags).<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-200-wide\"><a href=\"https:\/\/alpha.pewresearch.org\/pewresearch-org\/?attachment_id=191754\"><img data-dominant-color=\"ececec\" data-has-transparency=\"false\" style=\"--dominant-color: #ececec;\" loading=\"lazy\" decoding=\"async\"  srcset=\"https:\/\/alpha.pewresearch.org\/pewresearch-org\/wp-content\/uploads\/sites\/20\/2024\/11\/PJ_2024.11.18_news-influencers_09-02.png?resize=400,964 400w\" sizes=\"(max-width: 480px) 480px, (max-width: 782px) 782px, 640px\" height=\"482\" width=\"200\" src=\"https:\/\/alpha.pewresearch.org\/pewresearch-org\/wp-content\/uploads\/sites\/20\/2024\/11\/PJ_2024.11.18_news-influencers_09-02.png?w=400\" alt=\"Bar chart showing small shares of news influencers on X identify with values and identities\" class=\"wp-image-191754 not-transparent\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Some X news influencers also prominently identify as opposing (2%) or supporting abortion rights (fewer than 1%).<\/p>\n\n\n\n<figure class=\"wp-block-image alignright size-310-wide\"><a href=\"https:\/\/alpha.pewresearch.org\/pewresearch-org\/?attachment_id=191755\"><img data-dominant-color=\"e6e1de\" data-has-transparency=\"false\" style=\"--dominant-color: #e6e1de;\" loading=\"lazy\" decoding=\"async\"  srcset=\"https:\/\/alpha.pewresearch.org\/pewresearch-org\/wp-content\/uploads\/sites\/20\/2024\/11\/PJ_2024.11.18_news-influencers_09-03.png?resize=480,430 480w, https:\/\/alpha.pewresearch.org\/pewresearch-org\/wp-content\/uploads\/sites\/20\/2024\/11\/PJ_2024.11.18_news-influencers_09-03.png?resize=620,556 620w\" sizes=\"(max-width: 480px) 480px, (max-width: 782px) 782px, 640px\" height=\"278\" width=\"310\" src=\"https:\/\/alpha.pewresearch.org\/pewresearch-org\/wp-content\/uploads\/sites\/20\/2024\/11\/PJ_2024.11.18_news-influencers_09-03.png?w=620\" alt=\"Bar chart showing news influencers on X are mostly men\" class=\"wp-image-191755 not-transparent\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Among news influencers posting on X, 64% are men, while 29% are women. <a href=\"https:\/\/alpha.pewresearch.org\/pewresearch-org\/journalism\/fact-sheet\/social-media-and-news-fact-sheet\/#who-consumes-news-on-each-social-media-site\">Previous research<\/a> has found that 64% of Americans who regularly get news on X are men, while 35% are women. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Refer to the <a href=\"https:\/\/alpha.pewresearch.org\/pewresearch-org\/journalism\/2024\/11\/18\/news-influencers-methodology\/\">methodology<\/a> for details on how researchers coded news influencers by gender.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Most news influencers on X have not worked for a news organization, but about a quarter (26%) have a current or former affiliation with a news outlet. These organizations range from more traditional news outlets like CNN to newer digital news sources such as The Daily Wire.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For more details on the differences between influencers who have worked for a news organization and those who have not, read <a href=\"https:\/\/alpha.pewresearch.org\/pewresearch-org\/journalism\/2024\/11\/18\/how-news-influencers-who-have-worked-for-news-organizations-differ-from-those-who-havent\/\">Chapter 4<\/a>.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-200-wide\"><a href=\"https:\/\/alpha.pewresearch.org\/pewresearch-org\/?attachment_id=191756\"><img data-dominant-color=\"e5e2e3\" data-has-transparency=\"false\" style=\"--dominant-color: #e5e2e3;\" loading=\"lazy\" decoding=\"async\"  srcset=\"https:\/\/alpha.pewresearch.org\/pewresearch-org\/wp-content\/uploads\/sites\/20\/2024\/11\/PJ_2024.11.18_news-influencers_09-04.png?resize=400,1154 400w\" sizes=\"(max-width: 480px) 480px, (max-width: 782px) 782px, 640px\" height=\"577\" width=\"200\" src=\"https:\/\/alpha.pewresearch.org\/pewresearch-org\/wp-content\/uploads\/sites\/20\/2024\/11\/PJ_2024.11.18_news-influencers_09-04.png?w=355\" alt=\"Pie chart showing among news influencers on X, about a quarter have links to a news organization\" class=\"wp-image-191756 not-transparent\" \/><\/a><\/figure>\n\n\n\n<h3 data-is-section=\"true\" data-wp-context=\"{&quot;id&quot;:&quot;what-are-news-influencers-on-x-posting-about&quot;}\" data-wp-interactive=\"{&quot;namespace&quot;:&quot;prc-block\\\/table-of-contents&quot;}\" class=\"wp-block-heading\" id=\"what-are-news-influencers-on-x-posting-about\">What are news influencers on X posting about?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">To get a sense of what news influencers are posting about, researchers collected and analyzed all public posts by the 500 news influencers in our sample for three separate weeks: July 15-21, July 29-Aug. 4 and Aug. 19-25.<\/p>\n\n\n\n<figure class=\"wp-block-image alignright size-310-wide\"><a href=\"https:\/\/alpha.pewresearch.org\/pewresearch-org\/?attachment_id=191757\"><img data-dominant-color=\"eeeced\" data-has-transparency=\"false\" style=\"--dominant-color: #eeeced;\" loading=\"lazy\" decoding=\"async\"  srcset=\"https:\/\/alpha.pewresearch.org\/pewresearch-org\/wp-content\/uploads\/sites\/20\/2024\/11\/PJ_2024.11.18_news-influencers_09-05.png?resize=480,870 480w, https:\/\/alpha.pewresearch.org\/pewresearch-org\/wp-content\/uploads\/sites\/20\/2024\/11\/PJ_2024.11.18_news-influencers_09-05.png?resize=620,1124 620w\" sizes=\"(max-width: 480px) 480px, (max-width: 782px) 782px, 640px\" height=\"562\" width=\"310\" src=\"https:\/\/alpha.pewresearch.org\/pewresearch-org\/wp-content\/uploads\/sites\/20\/2024\/11\/PJ_2024.11.18_news-influencers_09-05.png?w=565\" alt=\"Bar chart showing when discussing news this summer, news influencers on X often focused on politics and the election\" class=\"wp-image-191757 not-transparent\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">There were many major events related to the election in or around these weeks, including the first assassination attempt on Donald Trump on July 13, the Republican National Convention July 15-18, President Joe Biden\u2019s withdrawal from the race July 21 and the Democratic National Convention Aug. 19-22.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">More than half of X posts by news influencers that were about current events or civic issues during those weeks addressed politics or the election (55%).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Social issues were the focus of 18% of all news-focused posts, covering a range of topics from race to abortion to LGBTQ+ issues to the culture wars. And 15% of posts were about international topics, with about half of these covering the Israel-Hamas war (8%).<\/p>\n\n\n\n<h3 data-is-section=\"true\" data-wp-context=\"{&quot;id&quot;:&quot;what-other-sites-are-x-news-influencers-on&quot;}\" data-wp-interactive=\"{&quot;namespace&quot;:&quot;prc-block\\\/table-of-contents&quot;}\" class=\"wp-block-heading\" id=\"what-other-sites-are-x-news-influencers-on\">What other sites are X news influencers on?<\/h3>\n\n\n\n<figure class=\"wp-block-image alignright size-310-wide\"><a href=\"https:\/\/alpha.pewresearch.org\/pewresearch-org\/?attachment_id=191758\"><img data-dominant-color=\"e7e3e4\" data-has-transparency=\"false\" style=\"--dominant-color: #e7e3e4;\" loading=\"lazy\" decoding=\"async\"  srcset=\"https:\/\/alpha.pewresearch.org\/pewresearch-org\/wp-content\/uploads\/sites\/20\/2024\/11\/PJ_2024.11.18_news-influencers_09-06.png?resize=480,480 480w, https:\/\/alpha.pewresearch.org\/pewresearch-org\/wp-content\/uploads\/sites\/20\/2024\/11\/PJ_2024.11.18_news-influencers_09-06.png?resize=620,620 620w\" sizes=\"(max-width: 480px) 480px, (max-width: 782px) 782px, 640px\" height=\"310\" width=\"310\" src=\"https:\/\/alpha.pewresearch.org\/pewresearch-org\/wp-content\/uploads\/sites\/20\/2024\/11\/PJ_2024.11.18_news-influencers_09-06.png?w=620\" alt=\"Bar chart showing about a third of news influencers on X aren\u2019t on any other social media site\" class=\"wp-image-191758 not-transparent\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Although a higher percentage of news influencers are on X than any other social media site, most news influencers on X are also on at least one other site.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">About a third of news influencers on X (34%) are only on X, while about two-thirds are on at least one other site. This includes 31% who are on four or more other social media sites (five or more in total).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Roughly half of news influencers on X are also on Instagram (49%), while smaller shares are on YouTube (44%), Facebook (35%) and TikTok (21%).<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-200-wide\"><a href=\"https:\/\/alpha.pewresearch.org\/pewresearch-org\/?attachment_id=191759\"><img data-dominant-color=\"eae8e8\" data-has-transparency=\"false\" style=\"--dominant-color: #eae8e8;\" loading=\"lazy\" decoding=\"async\"  srcset=\"https:\/\/alpha.pewresearch.org\/pewresearch-org\/wp-content\/uploads\/sites\/20\/2024\/11\/PJ_2024.11.18_news-influencers_09-07.png?resize=400,820 400w\" sizes=\"(max-width: 480px) 480px, (max-width: 782px) 782px, 640px\" height=\"410\" width=\"200\" src=\"https:\/\/alpha.pewresearch.org\/pewresearch-org\/wp-content\/uploads\/sites\/20\/2024\/11\/PJ_2024.11.18_news-influencers_09-07.png?w=400\" alt=\"Bar chart showing about half of news influencers on X are also on Instagram\" class=\"wp-image-191759 not-transparent\" \/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image alignright size-310-wide\"><a href=\"https:\/\/alpha.pewresearch.org\/pewresearch-org\/?attachment_id=191760\"><img data-dominant-color=\"e9e7e8\" data-has-transparency=\"false\" style=\"--dominant-color: #e9e7e8;\" loading=\"lazy\" decoding=\"async\"  srcset=\"https:\/\/alpha.pewresearch.org\/pewresearch-org\/wp-content\/uploads\/sites\/20\/2024\/11\/PJ_2024.11.18_news-influencers_09-08.png?resize=480,457 480w, https:\/\/alpha.pewresearch.org\/pewresearch-org\/wp-content\/uploads\/sites\/20\/2024\/11\/PJ_2024.11.18_news-influencers_09-08.png?resize=620,590 620w\" sizes=\"(max-width: 480px) 480px, (max-width: 782px) 782px, 640px\" height=\"295\" width=\"310\" src=\"https:\/\/alpha.pewresearch.org\/pewresearch-org\/wp-content\/uploads\/sites\/20\/2024\/11\/PJ_2024.11.18_news-influencers_09-08.png?w=620\" alt=\"Bar chart showing many news influencers on X host a podcast; 25% have a newsletter\" class=\"wp-image-191760 not-transparent\" \/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image alignright size-310-wide\"><a href=\"https:\/\/alpha.pewresearch.org\/pewresearch-org\/?attachment_id=191761\"><img data-dominant-color=\"e8e5e6\" data-has-transparency=\"false\" style=\"--dominant-color: #e8e5e6;\" loading=\"lazy\" decoding=\"async\"  srcset=\"https:\/\/alpha.pewresearch.org\/pewresearch-org\/wp-content\/uploads\/sites\/20\/2024\/11\/PJ_2024.11.18_news-influencers_09-09.png?resize=480,530 480w, https:\/\/alpha.pewresearch.org\/pewresearch-org\/wp-content\/uploads\/sites\/20\/2024\/11\/PJ_2024.11.18_news-influencers_09-09.png?resize=620,684 620w\" sizes=\"(max-width: 480px) 480px, (max-width: 782px) 782px, 640px\" height=\"342\" width=\"310\" src=\"https:\/\/alpha.pewresearch.org\/pewresearch-org\/wp-content\/uploads\/sites\/20\/2024\/11\/PJ_2024.11.18_news-influencers_09-09.png?w=620\" alt=\"Bar chart showing majority of news influencers on X seek to monetize their accounts in some way\" class=\"wp-image-191761 not-transparent\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">The study also looked at how many news influencers on each site host a podcast or a newsletter. Roughly a third of news influencers on X (37%) host a podcast, while one-quarter send out an email newsletter.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A majority (62%) also seek financial support from their audience in at least one way. This includes 52% who offer subscriptions to additional content (some through <a href=\"https:\/\/help.x.com\/en\/using-x\/subscriptions-creator\">subscription tools that X provides<\/a>), 32% who ask for donations, and 23% who sell merchandise.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A relatively small share of X news influencers (6%) also have a public Discord server where they can further connect with fans and followers.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>News influencers on the site are more likely to explicitly identify with the political right than left. They\u2019re also much more likely to be men.<\/p>\n","protected":false},"author":675,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sub_headline":"","sub_title":"","_crdt_document":"","_prc_public_revisions":[],"_ppp_expiration_hours":0,"_ppp_enabled":false,"ai_generated_summary":"","relatedPosts":[],"reportMaterials":[],"multiSectionReport":[],"package_parts__enabled":false,"package_parts":[],"_prc_fork_parent":0,"_prc_fork_status":"","_prc_active_fork":0,"datacite_doi":"","datacite_doi_citation":"","_prc_seo_qr_attachment_id":0,"spoken_article_player_enabled":true,"bylines":[],"acknowledgements":[],"displayBylines":true,"footnotes":"","prc_watchers":[]},"categories":[2835,332,2834,327,274,307,352],"tags":[],"bylines":[],"collection":[2367],"datasets":[2787],"level_of_effort":[],"primary_audience":[],"information_type":[],"_post_visibility":[],"formats":[458],"_fund_pool":[2389],"languages":[],"regions-countries":[515],"research-teams":[527],"workflow-status":[],"class_list":["post-191534","post","type-post","status-publish","format-standard","hentry","category-influencers","category-media-industry","category-news-influencers","category-politics-media-1","category-politics-online","category-social-media","category-social-media-news","collection-pew-knight-initiative","datasets-american-trends-panel-wave-150","formats-report","regions-countries-united-states","research-teams-journalism"],"label":false,"post_parent":191502,"word_count":974,"canonical_url":"https:\/\/alpha.pewresearch.org\/pewresearch-org\/journalism\/2024\/11\/18\/news-influencers-on-x-formerly-twitter\/","art_direction":{"A2":{"id":192669,"rawUrl":"https:\/\/alpha.pewresearch.org\/pewresearch-org\/wp-content\/uploads\/sites\/20\/2024\/11\/PJ_2024.11.18_news-influencers_crop.png","url":"https:\/\/alpha.pewresearch.org\/pewresearch-org\/wp-content\/uploads\/sites\/20\/2024\/11\/PJ_2024.11.18_news-influencers_crop.png?w=268&h=151&crop=1","width":268,"height":151,"caption":"Pew Research Center illustration; photos via Getty Images","chartArt":false},"XL":{"id":192694,"rawUrl":"https:\/\/alpha.pewresearch.org\/pewresearch-org\/wp-content\/uploads\/sites\/20\/2024\/11\/PJ_2024.11.18_news-influencers_topic_35c7c9.gif","url":"https:\/\/alpha.pewresearch.org\/pewresearch-org\/wp-content\/uploads\/sites\/20\/2024\/11\/PJ_2024.11.18_news-influencers_topic_35c7c9.gif?w=640&h=360&crop=1","width":640,"height":360,"caption":"Pew Research Center illustration; photos via Getty Images","chartArt":false},"A3":{"id":192669,"rawUrl":"https:\/\/alpha.pewresearch.org\/pewresearch-org\/wp-content\/uploads\/sites\/20\/2024\/11\/PJ_2024.11.18_news-influencers_crop.png","url":"https:\/\/alpha.pewresearch.org\/pewresearch-org\/wp-content\/uploads\/sites\/20\/2024\/11\/PJ_2024.11.18_news-influencers_crop.png?w=194&h=110&crop=1","width":194,"height":110,"caption":"Pew Research Center illustration; photos via Getty Images","chartArt":false},"A4":{"id":192669,"rawUrl":"https:\/\/alpha.pewresearch.org\/pewresearch-org\/wp-content\/uploads\/sites\/20\/2024\/11\/PJ_2024.11.18_news-influencers_crop.png","url":"https:\/\/alpha.pewresearch.org\/pewresearch-org\/wp-content\/uploads\/sites\/20\/2024\/11\/PJ_2024.11.18_news-influencers_crop.png?w=268&h=151&crop=1","width":268,"height":151,"caption":"Pew Research Center illustration; photos via Getty Images","chartArt":false},"A1":{"id":192694,"rawUrl":"https:\/\/alpha.pewresearch.org\/pewresearch-org\/wp-content\/uploads\/sites\/20\/2024\/11\/PJ_2024.11.18_news-influencers_topic_35c7c9.gif","url":"https:\/\/alpha.pewresearch.org\/pewresearch-org\/wp-content\/uploads\/sites\/20\/2024\/11\/PJ_2024.11.18_news-influencers_topic_35c7c9.gif?w=564&h=317&crop=1","width":564,"height":317,"caption":"Pew Research Center illustration; photos via Getty Images","chartArt":false},"social":{"id":192896,"rawUrl":"https:\/\/alpha.pewresearch.org\/pewresearch-org\/wp-content\/uploads\/sites\/20\/2024\/11\/PJ_2024.11.18_news-influencers_social.png","url":"https:\/\/alpha.pewresearch.org\/pewresearch-org\/wp-content\/uploads\/sites\/20\/2024\/11\/PJ_2024.11.18_news-influencers_social.png?w=1200&h=628&crop=1","width":1200,"height":628,"caption":"Pew Research Center illustration; photos via Getty Images","chartArt":false}},"_embeds":[],"watchers":[],"table_of_contents":[{"id":191502,"title":"America\u2019s News Influencers","slug":"americas-news-influencers","link":"https:\/\/alpha.pewresearch.org\/pewresearch-org\/journalism\/2024\/11\/18\/americas-news-influencers\/","is_active":false},{"id":191510,"title":"1. Americans\u2019 experiences with social media news influencers","slug":"americans-experiences-with-social-media-news-influencers","link":"https:\/\/alpha.pewresearch.org\/pewresearch-org\/journalism\/2024\/11\/18\/americans-experiences-with-social-media-news-influencers\/","is_active":false},{"id":191514,"title":"2. How we created a list of popular news influencers, and where they post","slug":"how-we-created-a-list-of-popular-news-influencers-and-where-they-post","link":"https:\/\/alpha.pewresearch.org\/pewresearch-org\/journalism\/2024\/11\/18\/how-we-created-a-list-of-popular-news-influencers-and-where-they-post\/","is_active":false},{"id":191517,"title":"3. A profile of news influencers: Gender, politics and more","slug":"a-profile-of-news-influencers-gender-politics-and-more","link":"https:\/\/alpha.pewresearch.org\/pewresearch-org\/journalism\/2024\/11\/18\/a-profile-of-news-influencers-gender-politics-and-more\/","is_active":false},{"id":191521,"title":"4. How news influencers who have worked for news organizations differ from those who haven\u2019t","slug":"how-news-influencers-who-have-worked-for-news-organizations-differ-from-those-who-havent","link":"https:\/\/alpha.pewresearch.org\/pewresearch-org\/journalism\/2024\/11\/18\/how-news-influencers-who-have-worked-for-news-organizations-differ-from-those-who-havent\/","is_active":false},{"id":191523,"title":"5. A closer look at the topics of news influencers\u2019 posts","slug":"a-closer-look-at-the-topics-of-news-influencers-posts","link":"https:\/\/alpha.pewresearch.org\/pewresearch-org\/journalism\/2024\/11\/18\/a-closer-look-at-the-topics-of-news-influencers-posts\/","is_active":false},{"id":191526,"title":"6. News influencers on Facebook","slug":"news-influencers-on-facebook","link":"https:\/\/alpha.pewresearch.org\/pewresearch-org\/journalism\/2024\/11\/18\/news-influencers-on-facebook\/","is_active":false},{"id":191529,"title":"7. News influencers on Instagram","slug":"news-influencers-on-instagram","link":"https:\/\/alpha.pewresearch.org\/pewresearch-org\/journalism\/2024\/11\/18\/news-influencers-on-instagram\/","is_active":false},{"id":191532,"title":"8. News influencers on TikTok","slug":"news-influencers-on-tiktok","link":"https:\/\/alpha.pewresearch.org\/pewresearch-org\/journalism\/2024\/11\/18\/news-influencers-on-tiktok\/","is_active":false},{"id":191534,"title":"9. News influencers on X (formerly Twitter)","slug":"news-influencers-on-x-formerly-twitter","link":"https:\/\/alpha.pewresearch.org\/pewresearch-org\/journalism\/2024\/11\/18\/news-influencers-on-x-formerly-twitter\/","is_active":true},{"id":191536,"title":"10. News influencers on YouTube","slug":"news-influencers-on-youtube","link":"https:\/\/alpha.pewresearch.org\/pewresearch-org\/journalism\/2024\/11\/18\/news-influencers-on-youtube\/","is_active":false},{"id":191541,"title":"Acknowledgments","slug":"news-influencers-acknowledgments","link":"https:\/\/alpha.pewresearch.org\/pewresearch-org\/journalism\/2024\/11\/18\/news-influencers-acknowledgments\/","is_active":false},{"id":191544,"title":"Methodology","slug":"news-influencers-methodology","link":"https:\/\/alpha.pewresearch.org\/pewresearch-org\/journalism\/2024\/11\/18\/news-influencers-methodology\/","is_active":false},{"id":191567,"title":"Appendix A: News influencers studied","slug":"appendix-a-news-influencers-studied","link":"https:\/\/alpha.pewresearch.org\/pewresearch-org\/journalism\/2024\/11\/18\/appendix-a-news-influencers-studied\/","is_active":false},{"id":191569,"title":"Appendix B: Detailed tables for analysis of sample of news influencers","slug":"appendix-b-detailed-tables-for-analysis-of-sample-of-news-influencers","link":"https:\/\/alpha.pewresearch.org\/pewresearch-org\/journalism\/2024\/11\/18\/appendix-b-detailed-tables-for-analysis-of-sample-of-news-influencers\/","is_active":false},{"id":191571,"title":"Appendix C: Detailed tables for analysis of sampled posts from news influencers","slug":"appendix-c-detailed-tables-for-analysis-of-sampled-posts-from-news-influencers","link":"https:\/\/alpha.pewresearch.org\/pewresearch-org\/journalism\/2024\/11\/18\/appendix-c-detailed-tables-for-analysis-of-sampled-posts-from-news-influencers\/","is_active":false},{"id":191573,"title":"Appendix D: GPT-4 Topic classification instructions","slug":"appendix-d-gpt-4-topic-classification-instructions","link":"https:\/\/alpha.pewresearch.org\/pewresearch-org\/journalism\/2024\/11\/18\/appendix-d-gpt-4-topic-classification-instructions\/","is_active":false},{"id":191576,"title":"Appendix E: Validation of GPT-4 topic classification","slug":"appendix-e-validation-of-gpt-4-topic-classification","link":"https:\/\/alpha.pewresearch.org\/pewresearch-org\/journalism\/2024\/11\/18\/appendix-e-validation-of-gpt-4-topic-classification\/","is_active":false}],"report_materials":[{"key":"_ourfuky8l","type":"report","url":"https:\/\/alpha.pewresearch.org\/pewresearch-org\/wp-content\/uploads\/sites\/20\/2024\/11\/PJ_2024.11.18_news-influencers_report.pdf","label":"Report PDF","attachmentId":192664},{"key":"_qhg3k5z7k","type":"topline","url":"https:\/\/alpha.pewresearch.org\/pewresearch-org\/wp-content\/uploads\/sites\/20\/2024\/11\/PJ_2024.11.18_news-influencers_topline.pdf","label":"Topline","attachmentId":191825},{"key":"_5esw48jov","type":"questionnaire","url":"https:\/\/alpha.pewresearch.org\/pewresearch-org\/wp-content\/uploads\/sites\/20\/2024\/11\/PJ_2024.11.18_news-influencers_questionnaire.pdf","label":"Questionnaire","attachmentId":191831},{"key":"_n2g4vy0yn","type":"link","url":"https:\/\/www.youtube.com\/watch?v=I8yDiXkwe6M","label":"Video: What is a news influencer?","icon":"link"},{"type":"dataset","id":2787,"label":"American Trends Panel Wave 150","url":"https:\/\/alpha.pewresearch.org\/pewresearch-org\/dataset\/american-trends-panel-wave-150\/"}],"report_pagination":{"current_post":{"id":191534,"title":"9. News influencers on X (formerly Twitter)","slug":"news-influencers-on-x-formerly-twitter","link":"https:\/\/alpha.pewresearch.org\/pewresearch-org\/journalism\/2024\/11\/18\/news-influencers-on-x-formerly-twitter\/","is_active":true,"page_num":10},"next_post":{"id":191536,"title":"10. News influencers on YouTube","slug":"news-influencers-on-youtube","link":"https:\/\/alpha.pewresearch.org\/pewresearch-org\/journalism\/2024\/11\/18\/news-influencers-on-youtube\/","is_active":false,"page_num":11},"previous_post":{"id":191532,"title":"8. News influencers on TikTok","slug":"news-influencers-on-tiktok","link":"https:\/\/alpha.pewresearch.org\/pewresearch-org\/journalism\/2024\/11\/18\/news-influencers-on-tiktok\/","is_active":false,"page_num":9},"pagination_items":[{"id":191502,"title":"America\u2019s News Influencers","slug":"americas-news-influencers","link":"https:\/\/alpha.pewresearch.org\/pewresearch-org\/journalism\/2024\/11\/18\/americas-news-influencers\/","is_active":false,"page_num":1},{"id":191510,"title":"1. Americans\u2019 experiences with social media news influencers","slug":"americans-experiences-with-social-media-news-influencers","link":"https:\/\/alpha.pewresearch.org\/pewresearch-org\/journalism\/2024\/11\/18\/americans-experiences-with-social-media-news-influencers\/","is_active":false,"page_num":2},{"id":191514,"title":"2. How we created a list of popular news influencers, and where they post","slug":"how-we-created-a-list-of-popular-news-influencers-and-where-they-post","link":"https:\/\/alpha.pewresearch.org\/pewresearch-org\/journalism\/2024\/11\/18\/how-we-created-a-list-of-popular-news-influencers-and-where-they-post\/","is_active":false,"page_num":3},{"id":191517,"title":"3. A profile of news influencers: Gender, politics and more","slug":"a-profile-of-news-influencers-gender-politics-and-more","link":"https:\/\/alpha.pewresearch.org\/pewresearch-org\/journalism\/2024\/11\/18\/a-profile-of-news-influencers-gender-politics-and-more\/","is_active":false,"page_num":4},{"id":191521,"title":"4. How news influencers who have worked for news organizations differ from those who haven\u2019t","slug":"how-news-influencers-who-have-worked-for-news-organizations-differ-from-those-who-havent","link":"https:\/\/alpha.pewresearch.org\/pewresearch-org\/journalism\/2024\/11\/18\/how-news-influencers-who-have-worked-for-news-organizations-differ-from-those-who-havent\/","is_active":false,"page_num":5},{"id":191523,"title":"5. A closer look at the topics of news influencers\u2019 posts","slug":"a-closer-look-at-the-topics-of-news-influencers-posts","link":"https:\/\/alpha.pewresearch.org\/pewresearch-org\/journalism\/2024\/11\/18\/a-closer-look-at-the-topics-of-news-influencers-posts\/","is_active":false,"page_num":6},{"id":191526,"title":"6. News influencers on Facebook","slug":"news-influencers-on-facebook","link":"https:\/\/alpha.pewresearch.org\/pewresearch-org\/journalism\/2024\/11\/18\/news-influencers-on-facebook\/","is_active":false,"page_num":7},{"id":191529,"title":"7. News influencers on Instagram","slug":"news-influencers-on-instagram","link":"https:\/\/alpha.pewresearch.org\/pewresearch-org\/journalism\/2024\/11\/18\/news-influencers-on-instagram\/","is_active":false,"page_num":8},{"id":191532,"title":"8. News influencers on TikTok","slug":"news-influencers-on-tiktok","link":"https:\/\/alpha.pewresearch.org\/pewresearch-org\/journalism\/2024\/11\/18\/news-influencers-on-tiktok\/","is_active":false,"page_num":9},{"id":191534,"title":"9. News influencers on X (formerly Twitter)","slug":"news-influencers-on-x-formerly-twitter","link":"https:\/\/alpha.pewresearch.org\/pewresearch-org\/journalism\/2024\/11\/18\/news-influencers-on-x-formerly-twitter\/","is_active":true,"page_num":10},{"id":191536,"title":"10. 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