{"id":277492,"date":"2025-11-04T09:51:36","date_gmt":"2025-11-04T14:51:36","guid":{"rendered":"https:\/\/alpha.pewresearch.org\/pewresearch-org\/?post_type=fact-sheet&p=277492"},"modified":"2025-11-14T15:41:55","modified_gmt":"2025-11-14T20:41:55","slug":"news-influencers-fact-sheet","status":"publish","type":"fact-sheet","link":"https:\/\/alpha.pewresearch.org\/pewresearch-org\/journalism\/fact-sheet\/news-influencers-fact-sheet\/","title":{"rendered":"News Influencers Fact Sheet"},"content":{"rendered":"\n
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Pew Knight Initiative<\/summary>\n
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The Pew-Knight Initiative supports new research on how Americans absorb civic information, form beliefs and identities, and engage in their communities.<\/p>\n\n\n\n

Pew Research Center is a nonpartisan, nonadvocacy fact tank that informs the public about the issues, attitudes and trends shaping the world. Knight Foundation is a social investor committed to supporting informed and engaged communities. Learn more ><\/strong><\/a><\/p>\n<\/div>\n<\/details>\n<\/div>\n\n\n\n

News influencers on social media have become a popular alternative to traditional journalists and news organizations as a source of news for many Americans. This fact sheet looks at Americans\u2019 experiences with news influencers on social media. Explore the patterns and trends below.<\/p>\n\n\n\n

The fact sheet is part of the Pew-Knight Initiative<\/a>, a research program funded jointly by The Pew Charitable Trusts and the John S. and James L. Knight Foundation.<\/p>\n\n\n\n

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Who gets news from news influencers on social media?<\/h2>\n\n\n\n

About one-in-five U.S. adults (21%) say they regularly get news from news influencers on social media, identical to when we first asked this in 2024.<\/p>\n\n\n\n

The term news influencers<\/strong> was defined in the survey as \u201cindividuals who have a large following on social media and often post about news or political or social issues.\u201d<\/strong><\/p>\n\n\n\n

Younger adults are especially likely to get news from news influencers, with 38% of those ages 18 to 29 saying they regularly do this \u2013 more than four times the share of those 65 and older (8%). There is virtually no difference between Republicans and Democrats in the share who say they regularly get news from news influencers (21% and 22%, respectively, including those who lean to each party).<\/p>\n\n\n

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Getting news from news influencers, by age<\/div>\n\t\t\t\t\t\t
% of U.S. adults who say they regularly get news from news influencers on social media<\/em><\/div>\n\t\t\t\t\t\t
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Note: Only respondents who said they get news on social media were asked this question.<\/div>\n\t\t\t\t\t\t
Source: Pew Research Center survey of U.S. adults conducted Aug. 18-24, 2025.<\/div>\n\t\t\t\t\t\t
PEW-KNIGHT INITIATIVE<\/div>\n\t\t\t\t\t\t
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