{"id":532408,"date":"2026-10-07T09:48:59","date_gmt":"2026-10-07T13:48:59","guid":{"rendered":"https:\/\/alpha.pewresearch.org\/pewresearch-org\/?post_type=chart&#038;p=532408"},"modified":"2026-10-07T09:48:59","modified_gmt":"2026-10-07T13:48:59","slug":"influencers-who-arent-health-professionals-rarely-discuss-medical-topics-like-conditions-and-treatments","status":"publish","type":"chart","link":"https:\/\/alpha.pewresearch.org\/pewresearch-org\/chart\/influencers-who-arent-health-professionals-rarely-discuss-medical-topics-like-conditions-and-treatments\/","title":{"rendered":"Influencers who aren\u2019t health professionals rarely discuss medical topics like conditions and treatments"},"content":{"rendered":"<figure class=\"wp-chart-builder\">\t\t<div style=\"max-width:420px\" class=\"wp-chart-builder-wrapper alignnone wp-block-prc-chart-builder-controller--freeform wp-block-prc-chart-builder-controller\" id=\"467de640-f426-43b2-a34b-af6809f11dd9\" data-wp-interactive=\"prc-chart-builder\/controller\" data-wp-context=\"{&quot;id&quot;:&quot;467de640-f426-43b2-a34b-af6809f11dd9&quot;,&quot;postId&quot;:532408,&quot;postUrl&quot;:&quot;https:\\\/\\\/alpha.pewresearch.org\\\/pewresearch-org\\\/chart\\\/influencers-who-arent-health-professionals-rarely-discuss-medical-topics-like-conditions-and-treatments\\\/&quot;,&quot;chartPostUrl&quot;:&quot;https:\\\/\\\/alpha.pewresearch.org\\\/pewresearch-org\\\/chart\\\/influencers-who-arent-health-professionals-rarely-discuss-medical-topics-like-conditions-and-treatments\\\/&quot;,&quot;postPubDate&quot;:&quot;2026-10-07&quot;,&quot;rootUrl&quot;:&quot;https:\\\/\\\/alpha.pewresearch.org\\\/pewresearch-org&quot;,&quot;featuredImageId&quot;:null,&quot;featuredImageUrl&quot;:null,&quot;title&quot;:&quot;Influencers who aren\\u2019t health professionals rarely discuss medical topics like conditions, treatments&quot;,&quot;subtitle&quot;:&quot;Among health\\\/wellness influencers who say they have each background, % of posts that mention each topic&quot;,&quot;note&quot;:&quot;Note: Posts may discuss multiple health and wellness topics. Some topics and professions analyzed in this study are not shown.&quot;,&quot;source&quot;:&quot;Source: Pew Research Center analysis of 535,512 Instagram, TikTok and YouTube posts published by 6,334 health and wellness influencers from February to April 2026.&lt;br&gt;\\u201cWhat Do Health and Wellness Influencers Post About?\\u201d&quot;,&quot;tag&quot;:&quot;PEW RESEARCH CENTER&quot;,&quot;tableData&quot;:{&quot;header&quot;:[&quot;Background&quot;,&quot;Topic&quot;,&quot;Share&quot;],&quot;rows&quot;:[[&quot;Conventional medicine&quot;,&quot;Medical condition&quot;,&quot;30&quot;],[&quot;Conventional medicine&quot;,&quot;Professional medical treatments&quot;,&quot;38&quot;],[&quot;Conventional medicine&quot;,&quot;Mental health&quot;,&quot;6&quot;],[&quot;Conventional medicine&quot;,&quot;Nutrition&quot;,&quot;13&quot;],[&quot;Conventional medicine&quot;,&quot;Appearance&quot;,&quot;22&quot;],[&quot;Conventional medicine&quot;,&quot;Fitness&quot;,&quot;8&quot;],[&quot;Conventional medicine&quot;,&quot;Healthy habits&quot;,&quot;18&quot;],[&quot;Mental health&quot;,&quot;Medical condition&quot;,&quot;25&quot;],[&quot;Mental health&quot;,&quot;Professional medical treatments&quot;,&quot;17&quot;],[&quot;Mental health&quot;,&quot;Mental health&quot;,&quot;35&quot;],[&quot;Mental health&quot;,&quot;Nutrition&quot;,&quot;3&quot;],[&quot;Mental health&quot;,&quot;Appearance&quot;,&quot;1&quot;],[&quot;Mental health&quot;,&quot;Fitness&quot;,&quot;3&quot;],[&quot;Mental health&quot;,&quot;Healthy habits&quot;,&quot;8&quot;],[&quot;Complementary, alternative and integrative health&quot;,&quot;Medical condition&quot;,&quot;34&quot;],[&quot;Complementary, alternative and integrative health&quot;,&quot;Professional medical treatments&quot;,&quot;24&quot;],[&quot;Complementary, alternative and integrative health&quot;,&quot;Mental health&quot;,&quot;11&quot;],[&quot;Complementary, alternative and integrative health&quot;,&quot;Nutrition&quot;,&quot;21&quot;],[&quot;Complementary, alternative and integrative health&quot;,&quot;Appearance&quot;,&quot;4&quot;],[&quot;Complementary, alternative and integrative health&quot;,&quot;Fitness&quot;,&quot;12&quot;],[&quot;Complementary, alternative and integrative health&quot;,&quot;Healthy habits&quot;,&quot;23&quot;],[&quot;Allied health&quot;,&quot;Medical condition&quot;,&quot;26&quot;],[&quot;Allied health&quot;,&quot;Professional medical treatments&quot;,&quot;25&quot;],[&quot;Allied health&quot;,&quot;Mental health&quot;,&quot;4&quot;],[&quot;Allied health&quot;,&quot;Nutrition&quot;,&quot;10&quot;],[&quot;Allied health&quot;,&quot;Appearance&quot;,&quot;11&quot;],[&quot;Allied health&quot;,&quot;Fitness&quot;,&quot;24&quot;],[&quot;Allied health&quot;,&quot;Healthy habits&quot;,&quot;20&quot;],[&quot;Coach&quot;,&quot;Medical condition&quot;,&quot;11&quot;],[&quot;Coach&quot;,&quot;Professional medical treatments&quot;,&quot;6&quot;],[&quot;Coach&quot;,&quot;Mental health&quot;,&quot;6&quot;],[&quot;Coach&quot;,&quot;Nutrition&quot;,&quot;22&quot;],[&quot;Coach&quot;,&quot;Appearance&quot;,&quot;13&quot;],[&quot;Coach&quot;,&quot;Fitness&quot;,&quot;43&quot;],[&quot;Coach&quot;,&quot;Healthy habits&quot;,&quot;26&quot;],[&quot;Athlete&quot;,&quot;Medical condition&quot;,&quot;7&quot;],[&quot;Athlete&quot;,&quot;Professional medical treatments&quot;,&quot;4&quot;],[&quot;Athlete&quot;,&quot;Mental health&quot;,&quot;2&quot;],[&quot;Athlete&quot;,&quot;Nutrition&quot;,&quot;17&quot;],[&quot;Athlete&quot;,&quot;Appearance&quot;,&quot;11&quot;],[&quot;Athlete&quot;,&quot;Fitness&quot;,&quot;50&quot;],[&quot;Athlete&quot;,&quot;Healthy habits&quot;,&quot;18&quot;],[&quot;No credentials&quot;,&quot;Medical condition&quot;,&quot;12&quot;],[&quot;No credentials&quot;,&quot;Professional medical treatments&quot;,&quot;6&quot;],[&quot;No credentials&quot;,&quot;Mental health&quot;,&quot;5&quot;],[&quot;No credentials&quot;,&quot;Nutrition&quot;,&quot;20&quot;],[&quot;No credentials&quot;,&quot;Appearance&quot;,&quot;16&quot;],[&quot;No credentials&quot;,&quot;Fitness&quot;,&quot;23&quot;],[&quot;No credentials&quot;,&quot;Healthy habits&quot;,&quot;17&quot;],[&quot;Dietician\\\/Nutritionist&quot;,&quot;Medical condition&quot;,&quot;21&quot;],[&quot;Dietician\\\/Nutritionist&quot;,&quot;Professional medical treatments&quot;,&quot;9&quot;],[&quot;Dietician\\\/Nutritionist&quot;,&quot;Mental health&quot;,&quot;6&quot;],[&quot;Dietician\\\/Nutritionist&quot;,&quot;Nutrition&quot;,&quot;52&quot;],[&quot;Dietician\\\/Nutritionist&quot;,&quot;Appearance&quot;,&quot;10&quot;],[&quot;Dietician\\\/Nutritionist&quot;,&quot;Fitness&quot;,&quot;26&quot;],[&quot;Dietician\\\/Nutritionist&quot;,&quot;Healthy habits&quot;,&quot;33&quot;]],&quot;footer&quot;:[]},&quot;isFreeformChart&quot;:true}\" data-wp-init--detect-web-share-support=\"callbacks.detectWebShareSupport\" data-wp-init--sync-table-height=\"callbacks.syncTableHeight\" data-wp-init--watch-chart=\"callbacks.watchChart\" data-wp-init--reset-tab-on-navigation=\"callbacks.resetTabOnNavigation\" data-png-url=\"\" data-has-csv=\"true\" data-allow-data-download=\"true\" data-post-url=\"https:\/\/alpha.pewresearch.org\/pewresearch-org\/chart\/influencers-who-arent-health-professionals-rarely-discuss-medical-topics-like-conditions-and-treatments\/\" data-chart-url=\"https:\/\/alpha.pewresearch.org\/pewresearch-org\/chart\/influencers-who-arent-health-professionals-rarely-discuss-medical-topics-like-conditions-and-treatments\/\" data-chart-title=\"Influencers who aren\u2019t health professionals rarely discuss medical topics like conditions, treatments\">\n\t\t\t<div class=\"wp-chart-builder-chart\" data-chart-view=\"chart\" data-allow-overlay=\"true\" data-wp-class--active=\"state.isActive\">\t\t\t\t<div class=\"cb__text-wrapper\" style=\"max-width:420px;width:100%;margin-left:auto;margin-right:auto;\">\n\t\t\t\t\t<hr class=\"cb__hr\" style=\"margin: 0 0 10px; max-width:420px;\" \/>\t\t\t\t\t<div data-wp-interactive=\"prc-chart-builder\/chart\" data-wp-context=\"{&quot;id&quot;:&quot;467de640-f426-43b2-a34b-af6809f11dd9-chart&quot;}\">\n\t\t\t\t\t\t<div class=\"cb__title\" data-meta-field=\"title\">Influencers who aren\u2019t health professionals rarely discuss medical topics like conditions, treatments<\/div>\n\t\t\t\t\t\t<div class=\"cb__subtitle\" data-meta-field=\"subtitle\">Among health\/wellness influencers who say they have each background, % of posts that mention each topic<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\n<div class=\"wp-block-group wp-chart-builder-freeform-chart has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<figure class=\"wp-block-image size-640-wide\"><a href=\"https:\/\/alpha.pewresearch.org\/pewresearch-org\/?attachment_id=639068\"><img data-dominant-color=\"d8e4ed\" data-has-transparency=\"false\" style=\"--dominant-color: #d8e4ed;\" loading=\"lazy\" decoding=\"async\"  srcset=\"https:\/\/alpha.pewresearch.org\/pewresearch-org\/wp-content\/uploads\/sites\/20\/2026\/10\/chart-6.png?resize=480,500 480w, https:\/\/alpha.pewresearch.org\/pewresearch-org\/wp-content\/uploads\/sites\/20\/2026\/10\/chart-6.png?resize=782,814 782w, https:\/\/alpha.pewresearch.org\/pewresearch-org\/wp-content\/uploads\/sites\/20\/2026\/10\/chart-6.png?resize=875,911 875w\" sizes=\"(max-width: 480px) 480px, (max-width: 782px) 782px, 640px\" height=\"666\" width=\"640\" src=\"https:\/\/alpha.pewresearch.org\/pewresearch-org\/wp-content\/uploads\/sites\/20\/2026\/10\/chart-6.png?w=640\" alt=\"\" class=\"wp-image-639068 not-transparent\"\/><\/a><\/figure>\n<\/div>\n\t\t\t\t\t\t\t\t\t\t<div data-wp-interactive=\"prc-chart-builder\/chart\" data-wp-context=\"{&quot;id&quot;:&quot;467de640-f426-43b2-a34b-af6809f11dd9-chart&quot;}\">\n\t\t\t\t\t\t<div class=\"cb__note cb__note--note\" data-meta-field=\"note\">Note: Posts may discuss multiple health and wellness topics. Some topics and professions analyzed in this study are not shown.<\/div>\n\t\t\t\t\t\t<div class=\"cb__note cb__note--source\" data-meta-field=\"source\">Source: Pew Research Center analysis of 535,512 Instagram, TikTok and YouTube posts published by 6,334 health and wellness influencers from February to April 2026.<br>\u201cWhat Do Health and Wellness Influencers Post About?\u201d<\/div>\n\t\t\t\t\t\t<div class=\"cb__tag\" data-meta-field=\"tag\">PEW RESEARCH CENTER<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<hr class=\"cb__hr\" style=\"margin: 10px 0 0px; max-width:420px;\" \/>\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<!-- register a callback on this div to see if the native share is supported -->\n\t\t\t<div\n\t\t\t\tclass=\"share-modal__overlay\"\n\t\t\t\tid=\"share-modal__overlay-467de640-f426-43b2-a34b-af6809f11dd9\"\n\t\t\t\tdata-wp-class--active=\"state.isActive\"\n\t\t\t\tdata-wp-class--web-share-supported=\"state.webShareSupported\"\n\t\t\t\tdata-wp-on--click=\"actions.hideModal\"\n\t\t\t\tdata-wp-on--keydown=\"actions.hideModal\"\n\t\t\t\tdata-chart-view=\"share\"\n\t\t\t><\/div>\n\t\t\t<!-- TODO: I would like to be able to use the social share block here. Need to modify it to work with the share modal. -->\n\t\t\t<div\n\t\t\t\tclass=\"share-modal\" id=\"share-modal-467de640-f426-43b2-a34b-af6809f11dd9\"\n\t\t\t\tdata-wp-class--active=\"state.isActive\"\n\t\t\t\tdata-wp-class--web-share-supported=\"state.webShareSupported\"\n\t\t\t\tdata-chart-view=\"share\"\n\t\t\t>\n\t\t\t\t<div class=\"share-modal__inner\">\n\t\t\t\t\t<div class=\"share-modal__header\">\n\t\t\t\t\t\t<h2 class=\"share-modal__title\">Share this chart<\/h2>\n\t\t\t\t\t\t<button class=\"share-modal__close\" aria-label=\"Close Share Modal\" data-wp-on--click=\"actions.hideModal\">\n\t\t\t\t\t\t\t<span class=\"dashicons dashicons-no-alt\"><\/span>\n\t\t\t\t\t\t<\/button>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"share-modal__body\">\n\t\t\t\t\t\t<button\n\t\t\t\t\t\t\ttype=\"button\"\n\t\t\t\t\t\t\tclass=\"share-modal__button share-modal__button--twitter\"\n\t\t\t\t\t\t\tdata-wp-on--click=\"actions.shareTwitter\"\n\t\t\t\t\t\t\tdata-wp-on--keydown=\"actions.shareTwitter\"\n\t\t\t\t\t\t>\n\t\t\t\t\t\t\t<span>Share on X<\/span>\n\t\t\t\t\t\t<\/button>\n\t\t\t\t\t\t<button\n\t\t\t\t\t\t\ttype=\"button\"\n\t\t\t\t\t\t\tclass=\"share-modal__button share-modal__button--facebook\"\n\t\t\t\t\t\t\tdata-wp-on--click=\"actions.shareFacebook\"\n\t\t\t\t\t\t\tdata-wp-on--keydown=\"actions.shareFacebook\"\n\t\t\t\t\t\t>\n\t\t\t\t\t\t\t<span>Share on Facebook<\/span>\n\t\t\t\t\t\t<\/button>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t<\/div><div class=\"wp-chart-builder-table\" data-chart-view=\"table\" data-wp-class--active=\"state.isActive\" id=\"467de640-f426-43b2-a34b-af6809f11dd9-table\" style=\"max-width:420px;\">\t\t\t<hr style=\"margin: 0px 0px 10px; max-width: 420px;\">\n\t\t\t<div data-wp-interactive=\"prc-chart-builder\/chart\" data-wp-context=\"{&quot;id&quot;:&quot;467de640-f426-43b2-a34b-af6809f11dd9-chart&quot;}\">\n\t\t\t\t<div class=\"cb__title\" data-meta-field=\"title\">Influencers who aren\u2019t health professionals rarely discuss medical topics like conditions, treatments<\/div>\n\t\t\t\t<div class=\"cb__subtitle\" data-meta-field=\"subtitle\">Among health\/wellness influencers who say they have each background, % of posts that mention each topic<\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"wp-chart-builder-table__inner\" style=\"max-width: 420px !important; margin-bottom: 0; overflow: auto;\">\n\t\t\t\t\n<figure class=\"wp-block-prc-block-table is-scroll-on-pc is-scroll-on-mobile chart-builder-data-table has-sans-serif-font-family has-small-font-size\"><table class=\"has-fixed-layout is-sticky-first-column\"><colgroup><col\/><col\/><col\/><\/colgroup><thead><tr><th>Background<\/th><th style=\"text-align:left\">Topic<\/th><th>Share<\/th><\/tr><\/thead><tbody><tr><td data-prc-v-col=\"0\">Conventional medicine<\/td><td style=\"text-align:left\" data-prc-v-col=\"1\">Medical condition<\/td><td data-prc-v-col=\"2\">30<\/td><\/tr><tr><td data-prc-v-col=\"0\">Conventional medicine<\/td><td style=\"text-align:left\" data-prc-v-col=\"1\">Professional medical treatments<\/td><td data-prc-v-col=\"2\">38<\/td><\/tr><tr><td data-prc-v-col=\"0\">Conventional medicine<\/td><td style=\"text-align:left\" data-prc-v-col=\"1\">Mental health<\/td><td data-prc-v-col=\"2\">6<\/td><\/tr><tr><td data-prc-v-col=\"0\">Conventional medicine<\/td><td style=\"text-align:left\" data-prc-v-col=\"1\">Nutrition<\/td><td data-prc-v-col=\"2\">13<\/td><\/tr><tr><td data-prc-v-col=\"0\">Conventional medicine<\/td><td style=\"text-align:left\" data-prc-v-col=\"1\">Appearance<\/td><td data-prc-v-col=\"2\">22<\/td><\/tr><tr><td data-prc-v-col=\"0\">Conventional medicine<\/td><td style=\"text-align:left\" data-prc-v-col=\"1\">Fitness<\/td><td data-prc-v-col=\"2\">8<\/td><\/tr><tr><td data-prc-v-col=\"0\">Conventional medicine<\/td><td style=\"text-align:left\" data-prc-v-col=\"1\">Healthy habits<\/td><td data-prc-v-col=\"2\">18<\/td><\/tr><tr><td data-prc-v-col=\"0\">Mental health<\/td><td style=\"text-align:left\" data-prc-v-col=\"1\">Medical condition<\/td><td data-prc-v-col=\"2\">25<\/td><\/tr><tr><td data-prc-v-col=\"0\">Mental health<\/td><td style=\"text-align:left\" data-prc-v-col=\"1\">Professional medical treatments<\/td><td data-prc-v-col=\"2\">17<\/td><\/tr><tr><td data-prc-v-col=\"0\">Mental health<\/td><td style=\"text-align:left\" data-prc-v-col=\"1\">Mental health<\/td><td data-prc-v-col=\"2\">35<\/td><\/tr><tr><td data-prc-v-col=\"0\">Mental health<\/td><td style=\"text-align:left\" data-prc-v-col=\"1\">Nutrition<\/td><td data-prc-v-col=\"2\">3<\/td><\/tr><tr><td data-prc-v-col=\"0\">Mental health<\/td><td style=\"text-align:left\" data-prc-v-col=\"1\">Appearance<\/td><td data-prc-v-col=\"2\">1<\/td><\/tr><tr><td data-prc-v-col=\"0\">Mental health<\/td><td style=\"text-align:left\" data-prc-v-col=\"1\">Fitness<\/td><td data-prc-v-col=\"2\">3<\/td><\/tr><tr><td data-prc-v-col=\"0\">Mental health<\/td><td style=\"text-align:left\" data-prc-v-col=\"1\">Healthy habits<\/td><td data-prc-v-col=\"2\">8<\/td><\/tr><tr><td data-prc-v-col=\"0\">Complementary, alternative and integrative health<\/td><td style=\"text-align:left\" data-prc-v-col=\"1\">Medical condition<\/td><td data-prc-v-col=\"2\">34<\/td><\/tr><tr><td data-prc-v-col=\"0\">Complementary, alternative and integrative health<\/td><td style=\"text-align:left\" data-prc-v-col=\"1\">Professional medical treatments<\/td><td data-prc-v-col=\"2\">24<\/td><\/tr><tr><td data-prc-v-col=\"0\">Complementary, alternative and integrative health<\/td><td style=\"text-align:left\" data-prc-v-col=\"1\">Mental health<\/td><td data-prc-v-col=\"2\">11<\/td><\/tr><tr><td data-prc-v-col=\"0\">Complementary, alternative and integrative health<\/td><td style=\"text-align:left\" data-prc-v-col=\"1\">Nutrition<\/td><td data-prc-v-col=\"2\">21<\/td><\/tr><tr><td data-prc-v-col=\"0\">Complementary, alternative and integrative health<\/td><td style=\"text-align:left\" data-prc-v-col=\"1\">Appearance<\/td><td data-prc-v-col=\"2\">4<\/td><\/tr><tr><td data-prc-v-col=\"0\">Complementary, alternative and integrative health<\/td><td style=\"text-align:left\" data-prc-v-col=\"1\">Fitness<\/td><td data-prc-v-col=\"2\">12<\/td><\/tr><tr><td data-prc-v-col=\"0\">Complementary, alternative and integrative health<\/td><td style=\"text-align:left\" data-prc-v-col=\"1\">Healthy habits<\/td><td data-prc-v-col=\"2\">23<\/td><\/tr><tr><td data-prc-v-col=\"0\">Allied health<\/td><td style=\"text-align:left\" data-prc-v-col=\"1\">Medical condition<\/td><td data-prc-v-col=\"2\">26<\/td><\/tr><tr><td data-prc-v-col=\"0\">Allied health<\/td><td style=\"text-align:left\" data-prc-v-col=\"1\">Professional medical treatments<\/td><td data-prc-v-col=\"2\">25<\/td><\/tr><tr><td data-prc-v-col=\"0\">Allied health<\/td><td style=\"text-align:left\" data-prc-v-col=\"1\">Mental health<\/td><td data-prc-v-col=\"2\">4<\/td><\/tr><tr><td data-prc-v-col=\"0\">Allied health<\/td><td style=\"text-align:left\" data-prc-v-col=\"1\">Nutrition<\/td><td data-prc-v-col=\"2\">10<\/td><\/tr><tr><td data-prc-v-col=\"0\">Allied health<\/td><td style=\"text-align:left\" data-prc-v-col=\"1\">Appearance<\/td><td data-prc-v-col=\"2\">11<\/td><\/tr><tr><td data-prc-v-col=\"0\">Allied health<\/td><td style=\"text-align:left\" data-prc-v-col=\"1\">Fitness<\/td><td data-prc-v-col=\"2\">24<\/td><\/tr><tr><td data-prc-v-col=\"0\">Allied health<\/td><td style=\"text-align:left\" data-prc-v-col=\"1\">Healthy habits<\/td><td data-prc-v-col=\"2\">20<\/td><\/tr><tr><td data-prc-v-col=\"0\">Coach<\/td><td style=\"text-align:left\" data-prc-v-col=\"1\">Medical condition<\/td><td data-prc-v-col=\"2\">11<\/td><\/tr><tr><td data-prc-v-col=\"0\">Coach<\/td><td style=\"text-align:left\" data-prc-v-col=\"1\">Professional medical treatments<\/td><td data-prc-v-col=\"2\">6<\/td><\/tr><tr><td data-prc-v-col=\"0\">Coach<\/td><td style=\"text-align:left\" data-prc-v-col=\"1\">Mental health<\/td><td data-prc-v-col=\"2\">6<\/td><\/tr><tr><td data-prc-v-col=\"0\">Coach<\/td><td style=\"text-align:left\" data-prc-v-col=\"1\">Nutrition<\/td><td data-prc-v-col=\"2\">22<\/td><\/tr><tr><td data-prc-v-col=\"0\">Coach<\/td><td style=\"text-align:left\" data-prc-v-col=\"1\">Appearance<\/td><td data-prc-v-col=\"2\">13<\/td><\/tr><tr><td data-prc-v-col=\"0\">Coach<\/td><td style=\"text-align:left\" data-prc-v-col=\"1\">Fitness<\/td><td data-prc-v-col=\"2\">43<\/td><\/tr><tr><td data-prc-v-col=\"0\">Coach<\/td><td style=\"text-align:left\" data-prc-v-col=\"1\">Healthy habits<\/td><td data-prc-v-col=\"2\">26<\/td><\/tr><tr><td data-prc-v-col=\"0\">Athlete<\/td><td style=\"text-align:left\" data-prc-v-col=\"1\">Medical condition<\/td><td data-prc-v-col=\"2\">7<\/td><\/tr><tr><td data-prc-v-col=\"0\">Athlete<\/td><td style=\"text-align:left\" data-prc-v-col=\"1\">Professional medical treatments<\/td><td data-prc-v-col=\"2\">4<\/td><\/tr><tr><td data-prc-v-col=\"0\">Athlete<\/td><td style=\"text-align:left\" data-prc-v-col=\"1\">Mental health<\/td><td data-prc-v-col=\"2\">2<\/td><\/tr><tr><td data-prc-v-col=\"0\">Athlete<\/td><td style=\"text-align:left\" data-prc-v-col=\"1\">Nutrition<\/td><td data-prc-v-col=\"2\">17<\/td><\/tr><tr><td data-prc-v-col=\"0\">Athlete<\/td><td style=\"text-align:left\" data-prc-v-col=\"1\">Appearance<\/td><td data-prc-v-col=\"2\">11<\/td><\/tr><tr><td data-prc-v-col=\"0\">Athlete<\/td><td style=\"text-align:left\" data-prc-v-col=\"1\">Fitness<\/td><td data-prc-v-col=\"2\">50<\/td><\/tr><tr><td data-prc-v-col=\"0\">Athlete<\/td><td style=\"text-align:left\" data-prc-v-col=\"1\">Healthy habits<\/td><td data-prc-v-col=\"2\">18<\/td><\/tr><tr><td data-prc-v-col=\"0\">No credentials<\/td><td style=\"text-align:left\" data-prc-v-col=\"1\">Medical condition<\/td><td data-prc-v-col=\"2\">12<\/td><\/tr><tr><td data-prc-v-col=\"0\">No credentials<\/td><td style=\"text-align:left\" data-prc-v-col=\"1\">Professional medical treatments<\/td><td data-prc-v-col=\"2\">6<\/td><\/tr><tr><td data-prc-v-col=\"0\">No credentials<\/td><td style=\"text-align:left\" data-prc-v-col=\"1\">Mental health<\/td><td data-prc-v-col=\"2\">5<\/td><\/tr><tr><td data-prc-v-col=\"0\">No credentials<\/td><td style=\"text-align:left\" data-prc-v-col=\"1\">Nutrition<\/td><td data-prc-v-col=\"2\">20<\/td><\/tr><tr><td data-prc-v-col=\"0\">No credentials<\/td><td style=\"text-align:left\" data-prc-v-col=\"1\">Appearance<\/td><td data-prc-v-col=\"2\">16<\/td><\/tr><tr><td data-prc-v-col=\"0\">No credentials<\/td><td style=\"text-align:left\" data-prc-v-col=\"1\">Fitness<\/td><td data-prc-v-col=\"2\">23<\/td><\/tr><tr><td data-prc-v-col=\"0\">No credentials<\/td><td style=\"text-align:left\" data-prc-v-col=\"1\">Healthy habits<\/td><td data-prc-v-col=\"2\">17<\/td><\/tr><tr><td data-prc-v-col=\"0\">Dietician\/Nutritionist<\/td><td style=\"text-align:left\" data-prc-v-col=\"1\">Medical condition<\/td><td data-prc-v-col=\"2\">21<\/td><\/tr><tr><td data-prc-v-col=\"0\">Dietician\/Nutritionist<\/td><td style=\"text-align:left\" data-prc-v-col=\"1\">Professional medical treatments<\/td><td data-prc-v-col=\"2\">9<\/td><\/tr><tr><td data-prc-v-col=\"0\">Dietician\/Nutritionist<\/td><td style=\"text-align:left\" data-prc-v-col=\"1\">Mental health<\/td><td data-prc-v-col=\"2\">6<\/td><\/tr><tr><td data-prc-v-col=\"0\">Dietician\/Nutritionist<\/td><td style=\"text-align:left\" data-prc-v-col=\"1\">Nutrition<\/td><td data-prc-v-col=\"2\">52<\/td><\/tr><tr><td data-prc-v-col=\"0\">Dietician\/Nutritionist<\/td><td style=\"text-align:left\" data-prc-v-col=\"1\">Appearance<\/td><td data-prc-v-col=\"2\">10<\/td><\/tr><tr><td data-prc-v-col=\"0\">Dietician\/Nutritionist<\/td><td style=\"text-align:left\" data-prc-v-col=\"1\">Fitness<\/td><td data-prc-v-col=\"2\">26<\/td><\/tr><tr><td data-prc-v-col=\"0\">Dietician\/Nutritionist<\/td><td style=\"text-align:left\" data-prc-v-col=\"1\">Healthy habits<\/td><td data-prc-v-col=\"2\">33<\/td><\/tr><\/tbody><\/table><\/figure>\n\t\t\t<\/div>\n\t\t\t\t\t\t<hr class=\"cb__download-data-button-hr\">\n\t\t\t<div class=\"cb__download-data-button\">\n\t\t\t\t<a\n\t\t\t\t\tdata-wp-on--click=\"actions.downloadData\"\n\t\t\t\t\tdata-wp-on--keydown=\"actions.downloadData\"\n\t\t\t\t\ttabindex=\"0\"\n\t\t\t\t\trole=\"button\"\n\t\t\t\t\tclass=\"has-sans-serif-font-family\"\n\t\t\t\t>\n\t\t\t\t\tDownload data as .csv\n\t\t\t\t<\/a>\n\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div data-wp-interactive=\"prc-chart-builder\/chart\" data-wp-context=\"{&quot;id&quot;:&quot;467de640-f426-43b2-a34b-af6809f11dd9-chart&quot;}\">\n\t\t\t\t<div class=\"cb__note cb__note--note\" data-meta-field=\"note\">Note: Posts may discuss multiple health and wellness topics. Some topics and professions analyzed in this study are not shown.<\/div>\n\t\t\t\t<div class=\"cb__note cb__note--source\" data-meta-field=\"source\">Source: Pew Research Center analysis of 535,512 Instagram, TikTok and YouTube posts published by 6,334 health and wellness influencers from February to April 2026.<br>\u201cWhat Do Health and Wellness Influencers Post About?\u201d<\/div>\n\t\t\t\t<div class=\"cb__tag\" data-meta-field=\"tag\">PEW RESEARCH CENTER<\/div>\n\t\t\t<\/div>\n\t\t\t<hr style=\"margin: 10px 0px 0px; max-width: 420px;\">\n\t\t\t<\/div><div class=\"wp-chart-builder-view-buttons\" style=\"max-width:420px;\"><div class=\"wp-chart-builder-view-buttons__tabs\"><button class=\"view-button view-button--chart\" data-chart-view=\"chart\" data-chart-id=\"467de640-f426-43b2-a34b-af6809f11dd9\" data-wp-on--click=\"actions.setActiveTab\" data-wp-class--active=\"state.isActive\">Chart<\/button><button class=\"view-button view-button--table\" data-chart-view=\"table\" 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data-wp-class--active=\"state.isActive\">Share<\/button><\/div><\/div>\t\t<\/div>\n\t\t<\/figure>","protected":false},"author":717,"featured_media":0,"template":"","meta":{"sub_headline":"","sub_title":"","_prc_public_revisions":[],"_ppp_expiration_hours":0,"_ppp_enabled":false,"wpai_generated_summary":"","design_slug":"PL_2026.10.07_Wellness_SideStory_Chart1","canonical_parent_id":0,"datacite_doi":"","datacite_doi_citation":"","_prc_seo_qr_attachment_id":0,"footnotes":"","prc_watchers":[717],"_prc_fork_parent":0,"_prc_fork_status":"","_prc_active_fork":0},"categories":[],"chart_type":[2934],"datasets":[],"level_of_effort":[],"primary_audience":[],"information_type":[],"research-teams":[],"workflow-status":[],"class_list":["post-532408","chart","type-chart","status-publish","hentry"],"label":"Report","post_parent":0,"word_count":335,"canonical_url":"https:\/\/alpha.pewresearch.org\/pewresearch-org\/chart\/influencers-who-arent-health-professionals-rarely-discuss-medical-topics-like-conditions-and-treatments\/","prc_chart_card":{"thumbnailUrl":"","squareUrl":"","chartType":"freeform","chartTypeLabel":"Freeform","authorName":"Carson 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