{"id":4666,"date":"2015-07-15T17:57:24","date_gmt":"2015-07-15T22:57:24","guid":{"rendered":"https:\/\/alpha.pewresearch.org\/pewresearch-org\/chart\/digital-local-digital-advertising-as-percent-of-total-online-ad-spending\/"},"modified":"2024-04-13T22:40:25","modified_gmt":"2024-04-14T03:40:25","slug":"digital-local-digital-advertising-as-percent-of-total-online-ad-spending","status":"publish","type":"chart","link":"https:\/\/alpha.pewresearch.org\/pewresearch-org\/chart\/digital-local-digital-advertising-as-percent-of-total-online-ad-spending\/","title":{"rendered":"Digital: Local Digital Advertising As Percent of Total Online Ad Spending"},"content":{"rendered":"<table class=\"pew-chart\">\n<thead>\n<tr>\n<th>Year<\/th>\n<th>Local Online Advertising %<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>2010<\/td>\n<td>30.0<\/td>\n<\/tr>\n<tr>\n<td>2011<\/td>\n<td>27.5<\/td>\n<\/tr>\n<tr>\n<td>2012<\/td>\n<td>21.0<\/td>\n<\/tr>\n<tr>\n<td>2013<\/td>\n<td>25.4<\/td>\n<\/tr>\n<tr>\n<td>2014<\/td>\n<td>30.9<\/td>\n<\/tr>\n<tr>\n<td>2015<\/td>\n<td>36.7<\/td>\n<\/tr>\n<tr>\n<td>2016<\/td>\n<td>40.5<\/td>\n<\/tr>\n<tr>\n<td>2017<\/td>\n<td>42.2<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n\n<p class=\"chart_credits wp-block-paragraph\">Source: Borrell Associates<\/p>","protected":false},"author":67,"featured_media":0,"template":"","meta":{"sub_headline":"","sub_title":"","_prc_public_revisions":[],"_ppp_expiration_hours":0,"_ppp_enabled":false,"ai_generated_summary":"","design_slug":"","canonical_parent_id":0,"datacite_doi":"","datacite_doi_citation":"","_prc_seo_qr_attachment_id":0,"footnotes":"","_prc_fork_parent":0,"_prc_fork_status":"","_prc_active_fork":0},"categories":[],"chart_type":[],"datasets":[],"level_of_effort":[],"primary_audience":[],"information_type":[],"class_list":["post-4666","chart","type-chart","status-publish","hentry"],"label":false,"post_parent":0,"word_count":7,"canonical_url":"https:\/\/alpha.pewresearch.org\/pewresearch-org\/chart\/digital-local-digital-advertising-as-percent-of-total-online-ad-spending\/","_embeds":[],"table_of_contents":[],"datacite_doi":"","prc_seo_data":{"title":"Digital: Local Digital Advertising As Percent of Total Online Ad Spending","description":"Year Local Online Advertising % 2010 30.0 2011 27.5 2012 21.0 2013 25.4 2014 30.9 2015 36.7 2016 40.5 2017 42.2 Source: Borrell Associates","og_title":"Digital: Local Digital Advertising As Percent of Total Online Ad Spending","og_description":"","schema_type":"WebPage","noindex":false,"canonical_url":"","primary_terms":[],"custom_schema":[],"og_image":0,"indexnow_submitted_at":null,"gsc_index_status":null},"prepublish_checks":{},"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/alpha.pewresearch.org\/pewresearch-org\/wp-json\/wp\/v2\/chart\/4666","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/alpha.pewresearch.org\/pewresearch-org\/wp-json\/wp\/v2\/chart"}],"about":[{"href":"https:\/\/alpha.pewresearch.org\/pewresearch-org\/wp-json\/wp\/v2\/types\/chart"}],"author":[{"embeddable":true,"href":"https:\/\/alpha.pewresearch.org\/pewresearch-org\/wp-json\/wp\/v2\/users\/67"}],"version-history":[{"count":1,"href":"https:\/\/alpha.pewresearch.org\/pewresearch-org\/wp-json\/wp\/v2\/chart\/4666\/revisions"}],"predecessor-version":[{"id":33631,"href":"https:\/\/alpha.pewresearch.org\/pewresearch-org\/wp-json\/wp\/v2\/chart\/4666\/revisions\/33631"}],"wp:attachment":[{"href":"https:\/\/alpha.pewresearch.org\/pewresearch-org\/wp-json\/wp\/v2\/media?parent=4666"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/alpha.pewresearch.org\/pewresearch-org\/wp-json\/wp\/v2\/categories?post=4666"},{"taxonomy":"chart_type","embeddable":true,"href":"https:\/\/alpha.pewresearch.org\/pewresearch-org\/wp-json\/wp\/v2\/chart_type?post=4666"},{"taxonomy":"datasets","embeddable":true,"href":"https:\/\/alpha.pewresearch.org\/pewresearch-org\/wp-json\/wp\/v2\/datasets?post=4666"},{"taxonomy":"level_of_effort","embeddable":true,"href":"https:\/\/alpha.pewresearch.org\/pewresearch-org\/wp-json\/wp\/v2\/level_of_effort?post=4666"},{"taxonomy":"primary_audience","embeddable":true,"href":"https:\/\/alpha.pewresearch.org\/pewresearch-org\/wp-json\/wp\/v2\/primary_audience?post=4666"},{"taxonomy":"information_type","embeddable":true,"href":"https:\/\/alpha.pewresearch.org\/pewresearch-org\/wp-json\/wp\/v2\/information_type?post=4666"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}