{"id":4663,"date":"2015-07-15T17:59:33","date_gmt":"2015-07-15T22:59:33","guid":{"rendered":"https:\/\/alpha.pewresearch.org\/pewresearch-org\/chart\/digital-advertising-growth-rates-by-ad-type\/"},"modified":"2024-04-13T22:40:24","modified_gmt":"2024-04-14T03:40:24","slug":"digital-advertising-growth-rates-by-ad-type","status":"publish","type":"chart","link":"https:\/\/alpha.pewresearch.org\/pewresearch-org\/chart\/digital-advertising-growth-rates-by-ad-type\/","title":{"rendered":"Digital: Advertising Growth Rates by Ad Type"},"content":{"rendered":"\n\n\n\n\n\n\n\n\n\n
Year<\/th>\nVideo<\/th>\nSponsorships<\/th>\nSearch<\/th>\nBanners<\/th>\nLead Generation<\/th>\nRich media<\/th>\nEmail<\/th>\nClassifieds<\/th>\nTotal<\/th>\n<\/tr>\n<\/thead>\n
2009<\/td>\n38.6<\/td>\n-1<\/td>\n1.4<\/td>\n3.8<\/td>\n-13.8<\/td>\n-8.3<\/td>\n-27.9<\/td>\n-29<\/td>\n-3.4<\/td>\n<\/tr>\n
2010<\/td>\n39.6<\/td>\n87.5<\/td>\n12.2<\/td>\n23.1<\/td>\n-7.7<\/td>\n2.2<\/td>\n-33.2<\/td>\n15.2<\/td>\n14.9<\/td>\n<\/tr>\n
2011<\/td>\n40.8<\/td>\n56.1<\/td>\n25.8<\/td>\n21.3<\/td>\n13.7<\/td>\n7.3<\/td>\n9.2<\/td>\n-0.7<\/td>\n21.7<\/td>\n<\/tr>\n
2012<\/td>\n44.5<\/td>\n37.0<\/td>\n14.8<\/td>\n13.3<\/td>\n10.5<\/td>\n8.6<\/td>\n3.0<\/td>\n-0.8<\/td>\n15.0<\/td>\n<\/tr>\n
2013<\/td>\n32.2<\/td>\n17.2<\/td>\n15.3<\/td>\n13.6<\/td>\n14.6<\/td>\n47.1<\/td>\n7.4<\/td>\n7.1<\/td>\n17.1<\/td>\n<\/tr>\n
2014<\/td>\n56.0<\/td>\n17.8<\/td>\n12.7<\/td>\n12.1<\/td>\n6.0<\/td>\n41.7<\/td>\n7.1<\/td>\n8.6<\/td>\n17.7<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n\n

Source: eMarketer. “US Ad Spending Forecast,” 2012-2014. “US Online Ad Spending,” 2011.<\/p>\n\n

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