{"id":4504,"date":"2021-06-29T08:00:19","date_gmt":"2021-06-29T13:00:19","guid":{"rendered":"https:\/\/alpha.pewresearch.org\/pewresearch-org\/chart\/sotnm-newspapers-percentage-of-newspaper-advertising-revenue-coming-from-digital\/"},"modified":"2024-04-13T22:27:24","modified_gmt":"2024-04-14T03:27:24","slug":"sotnm-newspapers-percentage-of-newspaper-advertising-revenue-coming-from-digital","status":"publish","type":"chart","link":"https:\/\/alpha.pewresearch.org\/pewresearch-org\/chart\/sotnm-newspapers-percentage-of-newspaper-advertising-revenue-coming-from-digital\/","title":{"rendered":"Share of newspaper advertising revenue coming from digital advertising"},"content":{"rendered":"<figure class=\"wp-chart-builder\">\t\t<div style=\"max-width:640px\" class=\"wp-chart-builder-wrapper alignnone chart-builder-data-table wp-block-prc-chart-builder-controller\" id=\"64bc498c-b394-4448-8f0c-329bce082b73\" data-wp-interactive=\"prc-chart-builder\/controller\" data-wp-context=\"{&quot;id&quot;:&quot;64bc498c-b394-4448-8f0c-329bce082b73&quot;,&quot;postId&quot;:4504,&quot;postUrl&quot;:&quot;https:\\\/\\\/alpha.pewresearch.org\\\/pewresearch-org\\\/chart\\\/sotnm-newspapers-percentage-of-newspaper-advertising-revenue-coming-from-digital\\\/&quot;,&quot;chartPostUrl&quot;:&quot;https:\\\/\\\/alpha.pewresearch.org\\\/pewresearch-org\\\/chart\\\/sotnm-newspapers-percentage-of-newspaper-advertising-revenue-coming-from-digital\\\/&quot;,&quot;postPubDate&quot;:&quot;2021-06-29&quot;,&quot;rootUrl&quot;:&quot;https:\\\/\\\/alpha.pewresearch.org\\\/pewresearch-org&quot;,&quot;featuredImageId&quot;:null,&quot;featuredImageUrl&quot;:null,&quot;title&quot;:&quot;Share of newspaper advertising revenue coming from digital advertising&quot;,&quot;subtitle&quot;:&quot;Percent of newspaper companies\\u2019 advertising revenue coming from digital advertising&quot;,&quot;note&quot;:&quot;&quot;,&quot;source&quot;:&quot;Source: Pew Research Center analysis of year-end SEC filings for publicly traded newspaper companies that break out digital advertising revenue for each year.&quot;,&quot;tag&quot;:&quot;PEW RESEARCH CENTER&quot;,&quot;tableData&quot;:{&quot;header&quot;:[&quot;Year&quot;,&quot;Advertising revenue coming from digital advertising&quot;],&quot;rows&quot;:[[&quot;2011&quot;,&quot;17%&quot;],[&quot;2012&quot;,&quot;19%&quot;],[&quot;2013&quot;,&quot;20%&quot;],[&quot;2014&quot;,&quot;21%&quot;],[&quot;2015&quot;,&quot;25%&quot;],[&quot;2016&quot;,&quot;29%&quot;],[&quot;2017&quot;,&quot;31%&quot;],[&quot;2018&quot;,&quot;35%&quot;],[&quot;2019&quot;,&quot;35%&quot;],[&quot;2020&quot;,&quot;39%&quot;]],&quot;footer&quot;:[]}}\" data-wp-init--detect-web-share-support=\"callbacks.detectWebShareSupport\" data-wp-init--sync-table-height=\"callbacks.syncTableHeight\" data-png-url=\"\" data-has-csv=\"true\" data-post-url=\"https:\/\/alpha.pewresearch.org\/pewresearch-org\/chart\/sotnm-newspapers-percentage-of-newspaper-advertising-revenue-coming-from-digital\/\" data-chart-url=\"https:\/\/alpha.pewresearch.org\/pewresearch-org\/chart\/sotnm-newspapers-percentage-of-newspaper-advertising-revenue-coming-from-digital\/\" data-chart-title=\"Share of newspaper advertising revenue coming from digital advertising\">\n\t\t\t<div class=\"wp-chart-builder-chart\" data-chart-view=\"chart\" data-allow-overlay=\"true\" data-wp-class--active=\"state.isActive\">\n\t\t\t\t<div class=\"wp-chart-builder-inner wp-block-prc-chart-builder-chart\" id=\"chart-block-2\" data-wp-key=\"f451ebed-2340-49eb-adb7-22f67a4ae61d\" data-wp-interactive=\"prc-chart-builder\/chart\" data-wp-router-region=\"chart-f451ebed-2340-49eb-adb7-22f67a4ae61d\" data-wp-context=\"{&quot;id&quot;:&quot;f451ebed-2340-49eb-adb7-22f67a4ae61d&quot;}\" data-wp-watch--init-render=\"callbacks.watchForRender\" data-wp-on-window--resize=\"callbacks.watchForResize\">\n\t\t\t\t\t<div class=\"cb__text-wrapper\" style=\"max-width:640px;\">\n\t\t\t\t\t\t<hr class=\"cb__hr\" style=\"margin: 0 0 10px; max-width:640px;\" \/>\n\t\t\t\t\t\t<div class=\"cb__title\">Share of newspaper advertising revenue coming from digital advertising<\/div>\n\t\t\t\t\t\t<div class=\"cb__subtitle\">Percent of newspaper companies\u2019 advertising revenue coming from digital advertising<\/div>\n\t\t\t\t\t\t<div id=\"f451ebed-2340-49eb-adb7-22f67a4ae61d\"><div class=\"chart-fallback chart-fallback--placeholder\" style=\"width:640px;min-height:200px;\"><\/div><\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t<div class=\"cb__note\"><\/div>\n\t\t\t\t\t\t<div class=\"cb__note\">Source: Pew Research Center analysis of year-end SEC filings for publicly traded newspaper companies that break out digital advertising revenue for each year.<\/div>\n\t\t\t\t\t\t<div class=\"cb__tag\">PEW RESEARCH CENTER<\/div>\n\t\t\t\t\t\t<hr class=\"cb__hr\" style=\"margin: 10px 0 0; max-width:640px;\" \/>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\t\t\t<!-- register a callback on this div to see if the native share is supported -->\n\t\t\t<div\n\t\t\t\tclass=\"share-modal__overlay\"\n\t\t\t\tid=\"share-modal__overlay-64bc498c-b394-4448-8f0c-329bce082b73\"\n\t\t\t\tdata-wp-class--active=\"state.isActive\"\n\t\t\t\tdata-wp-class--web-share-supported=\"state.webShareSupported\"\n\t\t\t\tdata-wp-on--click=\"actions.hideModal\"\n\t\t\t\tdata-wp-on--keydown=\"actions.hideModal\"\n\t\t\t\tdata-chart-view=\"share\"\n\t\t\t><\/div>\n\t\t\t<!-- TODO: I would like to be able to use the social share block here. Need to modify it to work with the share modal. -->\n\t\t\t<div\n\t\t\t\tclass=\"share-modal\" id=\"share-modal-64bc498c-b394-4448-8f0c-329bce082b73\"\n\t\t\t\tdata-wp-class--active=\"state.isActive\"\n\t\t\t\tdata-wp-class--web-share-supported=\"state.webShareSupported\"\n\t\t\t\tdata-chart-view=\"share\"\n\t\t\t>\n\t\t\t\t<div class=\"share-modal__inner\">\n\t\t\t\t\t<div class=\"share-modal__header\">\n\t\t\t\t\t\t<h2 class=\"share-modal__title\">Share this chart<\/h2>\n\t\t\t\t\t\t<button class=\"share-modal__close\" aria-label=\"Close Share Modal\" data-wp-on--click=\"actions.hideModal\">\n\t\t\t\t\t\t\t<span class=\"dashicons dashicons-no-alt\"><\/span>\n\t\t\t\t\t\t<\/button>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"share-modal__body\">\n\t\t\t\t\t\t<button\n\t\t\t\t\t\t\ttype=\"button\"\n\t\t\t\t\t\t\tclass=\"share-modal__button share-modal__button--twitter\"\n\t\t\t\t\t\t\tdata-wp-on--click=\"actions.shareTwitter\"\n\t\t\t\t\t\t\tdata-wp-on--keydown=\"actions.shareTwitter\"\n\t\t\t\t\t\t>\n\t\t\t\t\t\t\t<span>Share on X<\/span>\n\t\t\t\t\t\t<\/button>\n\t\t\t\t\t\t<button\n\t\t\t\t\t\t\ttype=\"button\"\n\t\t\t\t\t\t\tclass=\"share-modal__button share-modal__button--facebook\"\n\t\t\t\t\t\t\tdata-wp-on--click=\"actions.shareFacebook\"\n\t\t\t\t\t\t\tdata-wp-on--keydown=\"actions.shareFacebook\"\n\t\t\t\t\t\t>\n\t\t\t\t\t\t\t<span>Share on Facebook<\/span>\n\t\t\t\t\t\t<\/button>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"wp-chart-builder-table\" data-chart-view=\"table\" data-wp-class--active=\"state.isActive\" id=\"64bc498c-b394-4448-8f0c-329bce082b73-table\" style=\"max-width:640px;\">\t\t\t<hr style=\"margin: 0px 0px 10px; max-width: 640px;\">\n\t\t\t<div class=\"cb__title\">Share of newspaper advertising revenue coming from digital advertising<\/div>\n\t\t\t<div class=\"cb__subtitle\">Percent of newspaper companies\u2019 advertising revenue coming from digital advertising<\/div>\n\t\t\t<div class=\"wp-chart-builder-table__inner\" style=\"max-width: 640px !important; margin-bottom: 0; overflow: auto;\">\n\t\t\t\t\n<figure class=\"wp-block-prc-block-table chart-builder-data-table\"><table class=\"\"><thead><tr><th>Year<\/th><th>Advertising revenue coming from digital advertising<\/th><\/tr><\/thead><tbody><tr><td>2011<\/td><td>17%<\/td><\/tr><tr><td>2012<\/td><td>19%<\/td><\/tr><tr><td>2013<\/td><td>20%<\/td><\/tr><tr><td>2014<\/td><td>21%<\/td><\/tr><tr><td>2015<\/td><td>25%<\/td><\/tr><tr><td>2016<\/td><td>29%<\/td><\/tr><tr><td>2017<\/td><td>31%<\/td><\/tr><tr><td>2018<\/td><td>35%<\/td><\/tr><tr><td>2019<\/td><td>35%<\/td><\/tr><tr><td>2020<\/td><td>39%<\/td><\/tr><\/tbody><\/table><\/figure>\n\t\t\t<\/div>\n\t\t\t<hr class=\"cb__download-data-button-hr\">\n\t\t\t<div class=\"cb__download-data-button\">\n\t\t\t\t<a\n\t\t\t\t\tdata-wp-on--click=\"actions.downloadData\"\n\t\t\t\t\tdata-wp-on--keydown=\"actions.downloadData\"\n\t\t\t\t\ttabindex=\"0\"\n\t\t\t\t\trole=\"button\"\n\t\t\t\t\tclass=\"has-sans-serif-font-family\"\n\t\t\t\t>\n\t\t\t\t\tDownload data as .csv\n\t\t\t\t<\/a>\n\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"cb__note\"><\/div>\n\t\t\t<div class=\"cb__note\">Source: Pew Research Center analysis of year-end SEC filings for publicly traded newspaper companies that break out digital advertising revenue for each year.<\/div>\n\t\t\t<div class=\"cb__tag\">PEW RESEARCH CENTER<\/div>\n\t\t\t<hr style=\"margin: 10px 0px 0px; max-width: 640px;\">\n\t\t\t<\/div><div class=\"wp-chart-builder-view-buttons\" style=\"max-width:640px;\"><div class=\"wp-chart-builder-view-buttons__tabs\"><button class=\"view-button view-button--chart\" data-chart-view=\"chart\" data-chart-id=\"64bc498c-b394-4448-8f0c-329bce082b73\" data-wp-on--click=\"actions.setActiveTab\" data-wp-class--active=\"state.isActive\">Chart<\/button><button class=\"view-button view-button--table\" data-chart-view=\"table\" data-chart-id=\"64bc498c-b394-4448-8f0c-329bce082b73\" data-wp-on--click=\"actions.setActiveTab\" data-wp-class--active=\"state.isActive\">Data<\/button><\/div><div class=\"wp-chart-builder-view-buttons__actions\"><button class=\"view-button view-button--share\" data-chart-view=\"share\" data-chart-id=\"64bc498c-b394-4448-8f0c-329bce082b73\" data-wp-on--click=\"actions.setActiveTab\" data-wp-class--active=\"state.isActive\">Share<\/button><\/div><\/div>\t\t<\/div>\n\t\t<\/figure>","protected":false},"author":294,"featured_media":0,"template":"","meta":{"sub_headline":"","sub_title":"","_crdt_document":"","_prc_public_revisions":[],"_ppp_expiration_hours":0,"_ppp_enabled":false,"ai_generated_summary":"","design_slug":"","_prc_fork_parent":0,"_prc_fork_status":"","_prc_active_fork":0,"datacite_doi":"","datacite_doi_citation":"","_prc_seo_qr_attachment_id":0,"footnotes":""},"categories":[],"chart_type":[],"datasets":[],"level_of_effort":[],"primary_audience":[],"information_type":[],"class_list":["post-4504","chart","type-chart","status-publish","hentry"],"label":false,"post_parent":0,"word_count":110,"canonical_url":"https:\/\/alpha.pewresearch.org\/pewresearch-org\/chart\/sotnm-newspapers-percentage-of-newspaper-advertising-revenue-coming-from-digital\/","_embeds":[],"table_of_contents":[],"datacite_doi":"","prc_seo_data":{"title":"Share of newspaper advertising revenue coming from digital advertising","description":"YearAdvertising revenue coming from digital advertising201117%201219%201320%201421%201525%201629%201731%201835%201935%202039%","og_title":"Share of newspaper advertising revenue coming from digital advertising","og_description":"","schema_type":"WebPage","noindex":false,"canonical_url":"","primary_terms":[],"custom_schema":[],"og_image":0,"indexnow_submitted_at":null,"gsc_index_status":null},"prepublish_checks":{},"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/alpha.pewresearch.org\/pewresearch-org\/wp-json\/wp\/v2\/chart\/4504","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/alpha.pewresearch.org\/pewresearch-org\/wp-json\/wp\/v2\/chart"}],"about":[{"href":"https:\/\/alpha.pewresearch.org\/pewresearch-org\/wp-json\/wp\/v2\/types\/chart"}],"author":[{"embeddable":true,"href":"https:\/\/alpha.pewresearch.org\/pewresearch-org\/wp-json\/wp\/v2\/users\/294"}],"version-history":[{"count":1,"href":"https:\/\/alpha.pewresearch.org\/pewresearch-org\/wp-json\/wp\/v2\/chart\/4504\/revisions"}],"predecessor-version":[{"id":5037,"href":"https:\/\/alpha.pewresearch.org\/pewresearch-org\/wp-json\/wp\/v2\/chart\/4504\/revisions\/5037"}],"wp:attachment":[{"href":"https:\/\/alpha.pewresearch.org\/pewresearch-org\/wp-json\/wp\/v2\/media?parent=4504"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/alpha.pewresearch.org\/pewresearch-org\/wp-json\/wp\/v2\/categories?post=4504"},{"taxonomy":"chart_type","embeddable":true,"href":"https:\/\/alpha.pewresearch.org\/pewresearch-org\/wp-json\/wp\/v2\/chart_type?post=4504"},{"taxonomy":"datasets","embeddable":true,"href":"https:\/\/alpha.pewresearch.org\/pewresearch-org\/wp-json\/wp\/v2\/datasets?post=4504"},{"taxonomy":"level_of_effort","embeddable":true,"href":"https:\/\/alpha.pewresearch.org\/pewresearch-org\/wp-json\/wp\/v2\/level_of_effort?post=4504"},{"taxonomy":"primary_audience","embeddable":true,"href":"https:\/\/alpha.pewresearch.org\/pewresearch-org\/wp-json\/wp\/v2\/primary_audience?post=4504"},{"taxonomy":"information_type","embeddable":true,"href":"https:\/\/alpha.pewresearch.org\/pewresearch-org\/wp-json\/wp\/v2\/information_type?post=4504"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}