{"id":4464,"date":"2021-06-29T08:00:23","date_gmt":"2021-06-29T13:00:23","guid":{"rendered":""},"modified":"2024-04-13T22:27:23","modified_gmt":"2024-04-14T03:27:23","slug":"sotnm-newspapers-newspaper-industry-estimated-advertising-and-circulation-revenue","status":"publish","type":"chart","link":"https:\/\/alpha.pewresearch.org\/pewresearch-org\/chart\/sotnm-newspapers-newspaper-industry-estimated-advertising-and-circulation-revenue\/","title":{"rendered":"Estimated advertising and circulation revenue of the newspaper industry"},"content":{"rendered":"<figure class=\"wp-chart-builder\">\t\t<div style=\"max-width:640px\" class=\"wp-chart-builder-wrapper alignnone chart-builder-data-table wp-block-prc-chart-builder-controller\" id=\"b9f1e987-92dd-4b69-98e4-9baaf58c1d4e\" data-wp-interactive=\"prc-chart-builder\/controller\" data-wp-context=\"{&quot;id&quot;:&quot;b9f1e987-92dd-4b69-98e4-9baaf58c1d4e&quot;,&quot;postId&quot;:4464,&quot;postUrl&quot;:&quot;https:\\\/\\\/alpha.pewresearch.org\\\/pewresearch-org\\\/chart\\\/sotnm-newspapers-newspaper-industry-estimated-advertising-and-circulation-revenue\\\/&quot;,&quot;chartPostUrl&quot;:&quot;https:\\\/\\\/alpha.pewresearch.org\\\/pewresearch-org\\\/chart\\\/sotnm-newspapers-newspaper-industry-estimated-advertising-and-circulation-revenue\\\/&quot;,&quot;postPubDate&quot;:&quot;2021-06-29&quot;,&quot;rootUrl&quot;:&quot;https:\\\/\\\/alpha.pewresearch.org\\\/pewresearch-org&quot;,&quot;featuredImageId&quot;:null,&quot;featuredImageUrl&quot;:null,&quot;title&quot;:&quot;Estimated advertising and circulation revenue of the newspaper industry&quot;,&quot;subtitle&quot;:&quot;Total revenue of U.S. newspapers (in U.S. dollars)&quot;,&quot;note&quot;:&quot;&quot;,&quot;source&quot;:&quot;Source: News Media Alliance, formerly Newspaper Association of America (through 2012); Pew Research Center analysis of year-end SEC filings of publicly traded newspaper companies (2013-2020).&quot;,&quot;tag&quot;:&quot;PEW RESEARCH CENTER&quot;,&quot;tableData&quot;:{&quot;header&quot;:[&quot;Year&quot;,&quot;Advertising ($)&quot;,&quot;Circulation ($)&quot;,&quot;Advertising ($)(estimated)&quot;,&quot;Circulation ($)(estimated)&quot;],&quot;rows&quot;:[[&quot;1956&quot;,&quot;3,223,000,000&quot;,&quot;1,344,492,000&quot;,&quot;&nbsp;&quot;,&quot;&nbsp;&quot;],[&quot;1957&quot;,&quot;3,268,000,000&quot;,&quot;1,373,464,000&quot;,&quot;&nbsp;&quot;,&quot;&nbsp;&quot;],[&quot;1958&quot;,&quot;3,176,000,000&quot;,&quot;1,459,013,000&quot;,&quot;&nbsp;&quot;,&quot;&nbsp;&quot;],[&quot;1959&quot;,&quot;3,526,000,000&quot;,&quot;1,549,576,000&quot;,&quot;&nbsp;&quot;,&quot;&nbsp;&quot;],[&quot;1960&quot;,&quot;3,681,000,000&quot;,&quot;1,604,228,000&quot;,&quot;&nbsp;&quot;,&quot;&nbsp;&quot;],[&quot;1961&quot;,&quot;3,601,000,000&quot;,&quot;1,684,319,000&quot;,&quot;&nbsp;&quot;,&quot;&nbsp;&quot;],[&quot;1962&quot;,&quot;3,659,000,000&quot;,&quot;1,819,840,000&quot;,&quot;&nbsp;&quot;,&quot;&nbsp;&quot;],[&quot;1963&quot;,&quot;3,780,000,000&quot;,&quot;1,901,820,000&quot;,&quot;&nbsp;&quot;,&quot;&nbsp;&quot;],[&quot;1964&quot;,&quot;4,120,000,000&quot;,&quot;1,983,809,000&quot;,&quot;&nbsp;&quot;,&quot;&nbsp;&quot;],[&quot;1965&quot;,&quot;4,426,000,000&quot;,&quot;2,023,090,000&quot;,&quot;&nbsp;&quot;,&quot;&nbsp;&quot;],[&quot;1966&quot;,&quot;4,865,000,000&quot;,&quot;2,109,050,000&quot;,&quot;&nbsp;&quot;,&quot;&nbsp;&quot;],[&quot;1967&quot;,&quot;4,910,000,000&quot;,&quot;2,180,242,000&quot;,&quot;&nbsp;&quot;,&quot;&nbsp;&quot;],[&quot;1968&quot;,&quot;5,232,000,000&quot;,&quot;2,288,215,000&quot;,&quot;&nbsp;&quot;,&quot;&nbsp;&quot;],[&quot;1969&quot;,&quot;5,714,000,000&quot;,&quot;2,425,446,000&quot;,&quot;&nbsp;&quot;,&quot;&nbsp;&quot;],[&quot;1970&quot;,&quot;5,704,000,000&quot;,&quot;2,634,402,000&quot;,&quot;&nbsp;&quot;,&quot;&nbsp;&quot;],[&quot;1971&quot;,&quot;6,167,000,000&quot;,&quot;2,833,320,000&quot;,&quot;&nbsp;&quot;,&quot;&nbsp;&quot;],[&quot;1972&quot;,&quot;6,939,000,000&quot;,&quot;2,929,233,000&quot;,&quot;&nbsp;&quot;,&quot;&nbsp;&quot;],[&quot;1973&quot;,&quot;7,481,000,000&quot;,&quot;3,037,820,000&quot;,&quot;&nbsp;&quot;,&quot;&nbsp;&quot;],[&quot;1974&quot;,&quot;7,842,000,000&quot;,&quot;3,581,733,000&quot;,&quot;&nbsp;&quot;,&quot;&nbsp;&quot;],[&quot;1975&quot;,&quot;8,234,000,000&quot;,&quot;3,921,515,000&quot;,&quot;&nbsp;&quot;,&quot;&nbsp;&quot;],[&quot;1976&quot;,&quot;9,618,000,000&quot;,&quot;4,087,303,000&quot;,&quot;&nbsp;&quot;,&quot;&nbsp;&quot;],[&quot;1977&quot;,&quot;10,751,000,000&quot;,&quot;4,310,236,000&quot;,&quot;&nbsp;&quot;,&quot;&nbsp;&quot;],[&quot;1978&quot;,&quot;12,213,000,000&quot;,&quot;4,534,779,000&quot;,&quot;&nbsp;&quot;,&quot;&nbsp;&quot;],[&quot;1979&quot;,&quot;13,863,000,000&quot;,&quot;4,950,542,000&quot;,&quot;&nbsp;&quot;,&quot;&nbsp;&quot;],[&quot;1980&quot;,&quot;14,794,000,000&quot;,&quot;5,469,589,000&quot;,&quot;&nbsp;&quot;,&quot;&nbsp;&quot;],[&quot;1981&quot;,&quot;16,527,000,000&quot;,&quot;6,206,141,000&quot;,&quot;&nbsp;&quot;,&quot;&nbsp;&quot;],[&quot;1982&quot;,&quot;17,694,000,000&quot;,&quot;6,656,661,000&quot;,&quot;&nbsp;&quot;,&quot;&nbsp;&quot;],[&quot;1983&quot;,&quot;20,581,000,000&quot;,&quot;7,044,098,000&quot;,&quot;&nbsp;&quot;,&quot;&nbsp;&quot;],[&quot;1984&quot;,&quot;23,522,000,000&quot;,&quot;7,368,158,000&quot;,&quot;&nbsp;&quot;,&quot;&nbsp;&quot;],[&quot;1985&quot;,&quot;25,170,000,000&quot;,&quot;7,659,297,000&quot;,&quot;&nbsp;&quot;,&quot;&nbsp;&quot;],[&quot;1986&quot;,&quot;26,990,000,000&quot;,&quot;8,052,148,000&quot;,&quot;&nbsp;&quot;,&quot;&nbsp;&quot;],[&quot;1987&quot;,&quot;29,412,000,000&quot;,&quot;8,399,032,000&quot;,&quot;&nbsp;&quot;,&quot;&nbsp;&quot;],[&quot;1988&quot;,&quot;31,197,000,000&quot;,&quot;8,046,287,000&quot;,&quot;&nbsp;&quot;,&quot;&nbsp;&quot;],[&quot;1989&quot;,&quot;32,368,000,000&quot;,&quot;8,370,324,000&quot;,&quot;&nbsp;&quot;,&quot;&nbsp;&quot;],[&quot;1990&quot;,&quot;32,280,000,000&quot;,&quot;\\u00a0&quot;,&quot;&nbsp;&quot;,&quot;&nbsp;&quot;],[&quot;1991&quot;,&quot;30,349,000,000&quot;,&quot;8,697,679,000&quot;,&quot;&nbsp;&quot;,&quot;&nbsp;&quot;],[&quot;1992&quot;,&quot;30,639,000,000&quot;,&quot;9,163,534,000&quot;,&quot;&nbsp;&quot;,&quot;&nbsp;&quot;],[&quot;1993&quot;,&quot;31,869,000,000&quot;,&quot;9,193,802,000&quot;,&quot;&nbsp;&quot;,&quot;&nbsp;&quot;],[&quot;1994&quot;,&quot;34,109,000,000&quot;,&quot;9,443,217,000&quot;,&quot;&nbsp;&quot;,&quot;&nbsp;&quot;],[&quot;1995&quot;,&quot;36,092,000,000&quot;,&quot;9,720,186,000&quot;,&quot;&nbsp;&quot;,&quot;&nbsp;&quot;],[&quot;1996&quot;,&quot;38,075,000,000&quot;,&quot;9,969,240,000&quot;,&quot;&nbsp;&quot;,&quot;&nbsp;&quot;],[&quot;1997&quot;,&quot;41,330,000,000&quot;,&quot;10,065,642,000&quot;,&quot;&nbsp;&quot;,&quot;&nbsp;&quot;],[&quot;1998&quot;,&quot;43,925,000,000&quot;,&quot;10,266,955,000&quot;,&quot;&nbsp;&quot;,&quot;&nbsp;&quot;],[&quot;1999&quot;,&quot;46,289,000,000&quot;,&quot;10,472,294,000&quot;,&quot;&nbsp;&quot;,&quot;&nbsp;&quot;],[&quot;2000&quot;,&quot;48,670,000,000&quot;,&quot;10,540,643,000&quot;,&quot;&nbsp;&quot;,&quot;&nbsp;&quot;],[&quot;2001&quot;,&quot;44,305,000,000&quot;,&quot;10,783,078,000&quot;,&quot;&nbsp;&quot;,&quot;&nbsp;&quot;],[&quot;2002&quot;,&quot;44,102,000,000&quot;,&quot;11,025,896,000&quot;,&quot;&nbsp;&quot;,&quot;&nbsp;&quot;],[&quot;2003&quot;,&quot;46,156,000,000&quot;,&quot;11,224,362,000&quot;,&quot;&nbsp;&quot;,&quot;&nbsp;&quot;],[&quot;2004&quot;,&quot;48,244,000,000&quot;,&quot;10,988,651,000&quot;,&quot;&nbsp;&quot;,&quot;&nbsp;&quot;],[&quot;2005&quot;,&quot;49,435,000,000&quot;,&quot;10,746,901,000&quot;,&quot;&nbsp;&quot;,&quot;&nbsp;&quot;],[&quot;2006&quot;,&quot;49,275,402,572&quot;,&quot;10,548,344,000&quot;,&quot;&nbsp;&quot;,&quot;&nbsp;&quot;],[&quot;2007&quot;,&quot;45,375,000,000&quot;,&quot;10,294,920,096&quot;,&quot;&nbsp;&quot;,&quot;&nbsp;&quot;],[&quot;2008&quot;,&quot;37,848,257,630&quot;,&quot;10,086,956,940&quot;,&quot;&nbsp;&quot;,&quot;&nbsp;&quot;],[&quot;2009&quot;,&quot;27,564,000,000&quot;,&quot;10,066,783,026&quot;,&quot;&nbsp;&quot;,&quot;&nbsp;&quot;],[&quot;2010&quot;,&quot;25,837,698,822&quot;,&quot;10,049,360,689&quot;,&quot;&nbsp;&quot;,&quot;&nbsp;&quot;],[&quot;2011&quot;,&quot;27,078,473,864&quot;,&quot;9,989,064,525&quot;,&quot;&nbsp;&quot;,&quot;&nbsp;&quot;],[&quot;2012&quot;,&quot;25,316,461,215&quot;,&quot;10,448,561,493&quot;,&quot;&nbsp;&quot;,&quot;&nbsp;&quot;],[&quot;2013&quot;,&quot;&nbsp;&quot;,&quot;&nbsp;&quot;,&quot;23,587,097,435&quot;,&quot;10,641,662,892&quot;],[&quot;2014&quot;,&quot;&nbsp;&quot;,&quot;&nbsp;&quot;,&quot;22,077,809,951&quot;,&quot;10,744,324,061&quot;],[&quot;2015&quot;,&quot;&nbsp;&quot;,&quot;&nbsp;&quot;,&quot;20,362,238,293&quot;,&quot;10,870,292,720&quot;],[&quot;2016&quot;,&quot;&nbsp;&quot;,&quot;&nbsp;&quot;,&quot;18,274,943,567&quot;,&quot;10,910,460,499&quot;],[&quot;2017&quot;,&quot;&nbsp;&quot;,&quot;&nbsp;&quot;,&quot;16,476,453,084&quot;,&quot;11,211,011,020&quot;],[&quot;2018&quot;,&quot;&nbsp;&quot;,&quot;&nbsp;&quot;,&quot;14,346,024,182&quot;,&quot;10,995,341,920&quot;],[&quot;2019&quot;,&quot;&nbsp;&quot;,&quot;&nbsp;&quot;,&quot;12,864,064,241&quot;,&quot;11,016,643,128&quot;],[&quot;2020&quot;,&quot;&nbsp;&quot;,&quot;&nbsp;&quot;,&quot;9,601,389,155&quot;,&quot;11,053,729,516&quot;]],&quot;footer&quot;:[]}}\" data-wp-init--detect-web-share-support=\"callbacks.detectWebShareSupport\" data-wp-init--sync-table-height=\"callbacks.syncTableHeight\" data-png-url=\"\" data-has-csv=\"true\" data-post-url=\"https:\/\/alpha.pewresearch.org\/pewresearch-org\/chart\/sotnm-newspapers-newspaper-industry-estimated-advertising-and-circulation-revenue\/\" data-chart-url=\"https:\/\/alpha.pewresearch.org\/pewresearch-org\/chart\/sotnm-newspapers-newspaper-industry-estimated-advertising-and-circulation-revenue\/\" data-chart-title=\"Estimated advertising and circulation revenue of the newspaper industry\">\n\t\t\t<div class=\"wp-chart-builder-chart\" data-chart-view=\"chart\" data-allow-overlay=\"true\" data-wp-class--active=\"state.isActive\">\n\t\t\t\t<div class=\"wp-chart-builder-inner wp-block-prc-chart-builder-chart\" id=\"chart-block-2\" data-wp-key=\"bbd54afa-af2a-4607-9783-d89735c9cb19\" data-wp-interactive=\"prc-chart-builder\/chart\" data-wp-router-region=\"chart-bbd54afa-af2a-4607-9783-d89735c9cb19\" data-wp-context=\"{&quot;id&quot;:&quot;bbd54afa-af2a-4607-9783-d89735c9cb19&quot;}\" data-wp-watch--init-render=\"callbacks.watchForRender\" data-wp-on-window--resize=\"callbacks.watchForResize\">\n\t\t\t\t\t<div class=\"cb__text-wrapper\" style=\"max-width:640px;\">\n\t\t\t\t\t\t<hr class=\"cb__hr\" style=\"margin: 0 0 10px; max-width:640px;\" \/>\n\t\t\t\t\t\t<div class=\"cb__title\">Estimated advertising and circulation revenue of the newspaper industry<\/div>\n\t\t\t\t\t\t<div class=\"cb__subtitle\">Total revenue of U.S. newspapers (in U.S. dollars)<\/div>\n\t\t\t\t\t\t<div id=\"bbd54afa-af2a-4607-9783-d89735c9cb19\"><div class=\"chart-fallback chart-fallback--placeholder\" style=\"width:640px;min-height:200px;\"><\/div><\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t<div class=\"cb__note\"><\/div>\n\t\t\t\t\t\t<div class=\"cb__note\">Source: News Media Alliance, formerly Newspaper Association of America (through 2012); Pew Research Center analysis of year-end SEC filings of publicly traded newspaper companies (2013-2020).<\/div>\n\t\t\t\t\t\t<div class=\"cb__tag\">PEW RESEARCH CENTER<\/div>\n\t\t\t\t\t\t<hr class=\"cb__hr\" style=\"margin: 10px 0 0; max-width:640px;\" \/>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\t\t\t<!-- register a callback on this div to see if the native share is supported -->\n\t\t\t<div\n\t\t\t\tclass=\"share-modal__overlay\"\n\t\t\t\tid=\"share-modal__overlay-b9f1e987-92dd-4b69-98e4-9baaf58c1d4e\"\n\t\t\t\tdata-wp-class--active=\"state.isActive\"\n\t\t\t\tdata-wp-class--web-share-supported=\"state.webShareSupported\"\n\t\t\t\tdata-wp-on--click=\"actions.hideModal\"\n\t\t\t\tdata-wp-on--keydown=\"actions.hideModal\"\n\t\t\t\tdata-chart-view=\"share\"\n\t\t\t><\/div>\n\t\t\t<!-- TODO: I would like to be able to use the social share block here. Need to modify it to work with the share modal. -->\n\t\t\t<div\n\t\t\t\tclass=\"share-modal\" id=\"share-modal-b9f1e987-92dd-4b69-98e4-9baaf58c1d4e\"\n\t\t\t\tdata-wp-class--active=\"state.isActive\"\n\t\t\t\tdata-wp-class--web-share-supported=\"state.webShareSupported\"\n\t\t\t\tdata-chart-view=\"share\"\n\t\t\t>\n\t\t\t\t<div class=\"share-modal__inner\">\n\t\t\t\t\t<div class=\"share-modal__header\">\n\t\t\t\t\t\t<h2 class=\"share-modal__title\">Share this chart<\/h2>\n\t\t\t\t\t\t<button class=\"share-modal__close\" aria-label=\"Close Share Modal\" data-wp-on--click=\"actions.hideModal\">\n\t\t\t\t\t\t\t<span class=\"dashicons dashicons-no-alt\"><\/span>\n\t\t\t\t\t\t<\/button>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"share-modal__body\">\n\t\t\t\t\t\t<button\n\t\t\t\t\t\t\ttype=\"button\"\n\t\t\t\t\t\t\tclass=\"share-modal__button share-modal__button--twitter\"\n\t\t\t\t\t\t\tdata-wp-on--click=\"actions.shareTwitter\"\n\t\t\t\t\t\t\tdata-wp-on--keydown=\"actions.shareTwitter\"\n\t\t\t\t\t\t>\n\t\t\t\t\t\t\t<span>Share on X<\/span>\n\t\t\t\t\t\t<\/button>\n\t\t\t\t\t\t<button\n\t\t\t\t\t\t\ttype=\"button\"\n\t\t\t\t\t\t\tclass=\"share-modal__button share-modal__button--facebook\"\n\t\t\t\t\t\t\tdata-wp-on--click=\"actions.shareFacebook\"\n\t\t\t\t\t\t\tdata-wp-on--keydown=\"actions.shareFacebook\"\n\t\t\t\t\t\t>\n\t\t\t\t\t\t\t<span>Share on Facebook<\/span>\n\t\t\t\t\t\t<\/button>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"wp-chart-builder-table\" data-chart-view=\"table\" data-wp-class--active=\"state.isActive\" id=\"b9f1e987-92dd-4b69-98e4-9baaf58c1d4e-table\" style=\"max-width:640px;\">\t\t\t<hr style=\"margin: 0px 0px 10px; max-width: 640px;\">\n\t\t\t<div class=\"cb__title\">Estimated advertising and circulation revenue of the newspaper industry<\/div>\n\t\t\t<div class=\"cb__subtitle\">Total revenue of U.S. newspapers (in U.S. dollars)<\/div>\n\t\t\t<div class=\"wp-chart-builder-table__inner\" style=\"max-width: 640px !important; margin-bottom: 0; overflow: auto;\">\n\t\t\t\t\n<figure class=\"wp-block-prc-block-table chart-builder-data-table\"><table class=\"\"><thead><tr><th>Year<\/th><th>Advertising ($)<\/th><th>Circulation ($)<\/th><th>Advertising ($)(estimated)<\/th><th>Circulation ($)(estimated)<\/th><\/tr><\/thead><tbody><tr><td>1956<\/td><td>3,223,000,000<\/td><td>1,344,492,000<\/td><td>&nbsp;<\/td><td>&nbsp;<\/td><\/tr><tr><td>1957<\/td><td>3,268,000,000<\/td><td>1,373,464,000<\/td><td>&nbsp;<\/td><td>&nbsp;<\/td><\/tr><tr><td>1958<\/td><td>3,176,000,000<\/td><td>1,459,013,000<\/td><td>&nbsp;<\/td><td>&nbsp;<\/td><\/tr><tr><td>1959<\/td><td>3,526,000,000<\/td><td>1,549,576,000<\/td><td>&nbsp;<\/td><td>&nbsp;<\/td><\/tr><tr><td>1960<\/td><td>3,681,000,000<\/td><td>1,604,228,000<\/td><td>&nbsp;<\/td><td>&nbsp;<\/td><\/tr><tr><td>1961<\/td><td>3,601,000,000<\/td><td>1,684,319,000<\/td><td>&nbsp;<\/td><td>&nbsp;<\/td><\/tr><tr><td>1962<\/td><td>3,659,000,000<\/td><td>1,819,840,000<\/td><td>&nbsp;<\/td><td>&nbsp;<\/td><\/tr><tr><td>1963<\/td><td>3,780,000,000<\/td><td>1,901,820,000<\/td><td>&nbsp;<\/td><td>&nbsp;<\/td><\/tr><tr><td>1964<\/td><td>4,120,000,000<\/td><td>1,983,809,000<\/td><td>&nbsp;<\/td><td>&nbsp;<\/td><\/tr><tr><td>1965<\/td><td>4,426,000,000<\/td><td>2,023,090,000<\/td><td>&nbsp;<\/td><td>&nbsp;<\/td><\/tr><tr><td>1966<\/td><td>4,865,000,000<\/td><td>2,109,050,000<\/td><td>&nbsp;<\/td><td>&nbsp;<\/td><\/tr><tr><td>1967<\/td><td>4,910,000,000<\/td><td>2,180,242,000<\/td><td>&nbsp;<\/td><td>&nbsp;<\/td><\/tr><tr><td>1968<\/td><td>5,232,000,000<\/td><td>2,288,215,000<\/td><td>&nbsp;<\/td><td>&nbsp;<\/td><\/tr><tr><td>1969<\/td><td>5,714,000,000<\/td><td>2,425,446,000<\/td><td>&nbsp;<\/td><td>&nbsp;<\/td><\/tr><tr><td>1970<\/td><td>5,704,000,000<\/td><td>2,634,402,000<\/td><td>&nbsp;<\/td><td>&nbsp;<\/td><\/tr><tr><td>1971<\/td><td>6,167,000,000<\/td><td>2,833,320,000<\/td><td>&nbsp;<\/td><td>&nbsp;<\/td><\/tr><tr><td>1972<\/td><td>6,939,000,000<\/td><td>2,929,233,000<\/td><td>&nbsp;<\/td><td>&nbsp;<\/td><\/tr><tr><td>1973<\/td><td>7,481,000,000<\/td><td>3,037,820,000<\/td><td>&nbsp;<\/td><td>&nbsp;<\/td><\/tr><tr><td>1974<\/td><td>7,842,000,000<\/td><td>3,581,733,000<\/td><td>&nbsp;<\/td><td>&nbsp;<\/td><\/tr><tr><td>1975<\/td><td>8,234,000,000<\/td><td>3,921,515,000<\/td><td>&nbsp;<\/td><td>&nbsp;<\/td><\/tr><tr><td>1976<\/td><td>9,618,000,000<\/td><td>4,087,303,000<\/td><td>&nbsp;<\/td><td>&nbsp;<\/td><\/tr><tr><td>1977<\/td><td>10,751,000,000<\/td><td>4,310,236,000<\/td><td>&nbsp;<\/td><td>&nbsp;<\/td><\/tr><tr><td>1978<\/td><td>12,213,000,000<\/td><td>4,534,779,000<\/td><td>&nbsp;<\/td><td>&nbsp;<\/td><\/tr><tr><td>1979<\/td><td>13,863,000,000<\/td><td>4,950,542,000<\/td><td>&nbsp;<\/td><td>&nbsp;<\/td><\/tr><tr><td>1980<\/td><td>14,794,000,000<\/td><td>5,469,589,000<\/td><td>&nbsp;<\/td><td>&nbsp;<\/td><\/tr><tr><td>1981<\/td><td>16,527,000,000<\/td><td>6,206,141,000<\/td><td>&nbsp;<\/td><td>&nbsp;<\/td><\/tr><tr><td>1982<\/td><td>17,694,000,000<\/td><td>6,656,661,000<\/td><td>&nbsp;<\/td><td>&nbsp;<\/td><\/tr><tr><td>1983<\/td><td>20,581,000,000<\/td><td>7,044,098,000<\/td><td>&nbsp;<\/td><td>&nbsp;<\/td><\/tr><tr><td>1984<\/td><td>23,522,000,000<\/td><td>7,368,158,000<\/td><td>&nbsp;<\/td><td>&nbsp;<\/td><\/tr><tr><td>1985<\/td><td>25,170,000,000<\/td><td>7,659,297,000<\/td><td>&nbsp;<\/td><td>&nbsp;<\/td><\/tr><tr><td>1986<\/td><td>26,990,000,000<\/td><td>8,052,148,000<\/td><td>&nbsp;<\/td><td>&nbsp;<\/td><\/tr><tr><td>1987<\/td><td>29,412,000,000<\/td><td>8,399,032,000<\/td><td>&nbsp;<\/td><td>&nbsp;<\/td><\/tr><tr><td>1988<\/td><td>31,197,000,000<\/td><td>8,046,287,000<\/td><td>&nbsp;<\/td><td>&nbsp;<\/td><\/tr><tr><td>1989<\/td><td>32,368,000,000<\/td><td>8,370,324,000<\/td><td>&nbsp;<\/td><td>&nbsp;<\/td><\/tr><tr><td>1990<\/td><td>32,280,000,000<\/td><td>\u00a0<\/td><td>&nbsp;<\/td><td>&nbsp;<\/td><\/tr><tr><td>1991<\/td><td>30,349,000,000<\/td><td>8,697,679,000<\/td><td>&nbsp;<\/td><td>&nbsp;<\/td><\/tr><tr><td>1992<\/td><td>30,639,000,000<\/td><td>9,163,534,000<\/td><td>&nbsp;<\/td><td>&nbsp;<\/td><\/tr><tr><td>1993<\/td><td>31,869,000,000<\/td><td>9,193,802,000<\/td><td>&nbsp;<\/td><td>&nbsp;<\/td><\/tr><tr><td>1994<\/td><td>34,109,000,000<\/td><td>9,443,217,000<\/td><td>&nbsp;<\/td><td>&nbsp;<\/td><\/tr><tr><td>1995<\/td><td>36,092,000,000<\/td><td>9,720,186,000<\/td><td>&nbsp;<\/td><td>&nbsp;<\/td><\/tr><tr><td>1996<\/td><td>38,075,000,000<\/td><td>9,969,240,000<\/td><td>&nbsp;<\/td><td>&nbsp;<\/td><\/tr><tr><td>1997<\/td><td>41,330,000,000<\/td><td>10,065,642,000<\/td><td>&nbsp;<\/td><td>&nbsp;<\/td><\/tr><tr><td>1998<\/td><td>43,925,000,000<\/td><td>10,266,955,000<\/td><td>&nbsp;<\/td><td>&nbsp;<\/td><\/tr><tr><td>1999<\/td><td>46,289,000,000<\/td><td>10,472,294,000<\/td><td>&nbsp;<\/td><td>&nbsp;<\/td><\/tr><tr><td>2000<\/td><td>48,670,000,000<\/td><td>10,540,643,000<\/td><td>&nbsp;<\/td><td>&nbsp;<\/td><\/tr><tr><td>2001<\/td><td>44,305,000,000<\/td><td>10,783,078,000<\/td><td>&nbsp;<\/td><td>&nbsp;<\/td><\/tr><tr><td>2002<\/td><td>44,102,000,000<\/td><td>11,025,896,000<\/td><td>&nbsp;<\/td><td>&nbsp;<\/td><\/tr><tr><td>2003<\/td><td>46,156,000,000<\/td><td>11,224,362,000<\/td><td>&nbsp;<\/td><td>&nbsp;<\/td><\/tr><tr><td>2004<\/td><td>48,244,000,000<\/td><td>10,988,651,000<\/td><td>&nbsp;<\/td><td>&nbsp;<\/td><\/tr><tr><td>2005<\/td><td>49,435,000,000<\/td><td>10,746,901,000<\/td><td>&nbsp;<\/td><td>&nbsp;<\/td><\/tr><tr><td>2006<\/td><td>49,275,402,572<\/td><td>10,548,344,000<\/td><td>&nbsp;<\/td><td>&nbsp;<\/td><\/tr><tr><td>2007<\/td><td>45,375,000,000<\/td><td>10,294,920,096<\/td><td>&nbsp;<\/td><td>&nbsp;<\/td><\/tr><tr><td>2008<\/td><td>37,848,257,630<\/td><td>10,086,956,940<\/td><td>&nbsp;<\/td><td>&nbsp;<\/td><\/tr><tr><td>2009<\/td><td>27,564,000,000<\/td><td>10,066,783,026<\/td><td>&nbsp;<\/td><td>&nbsp;<\/td><\/tr><tr><td>2010<\/td><td>25,837,698,822<\/td><td>10,049,360,689<\/td><td>&nbsp;<\/td><td>&nbsp;<\/td><\/tr><tr><td>2011<\/td><td>27,078,473,864<\/td><td>9,989,064,525<\/td><td>&nbsp;<\/td><td>&nbsp;<\/td><\/tr><tr><td>2012<\/td><td>25,316,461,215<\/td><td>10,448,561,493<\/td><td>&nbsp;<\/td><td>&nbsp;<\/td><\/tr><tr><td>2013<\/td><td>&nbsp;<\/td><td>&nbsp;<\/td><td>23,587,097,435<\/td><td>10,641,662,892<\/td><\/tr><tr><td>2014<\/td><td>&nbsp;<\/td><td>&nbsp;<\/td><td>22,077,809,951<\/td><td>10,744,324,061<\/td><\/tr><tr><td>2015<\/td><td>&nbsp;<\/td><td>&nbsp;<\/td><td>20,362,238,293<\/td><td>10,870,292,720<\/td><\/tr><tr><td>2016<\/td><td>&nbsp;<\/td><td>&nbsp;<\/td><td>18,274,943,567<\/td><td>10,910,460,499<\/td><\/tr><tr><td>2017<\/td><td>&nbsp;<\/td><td>&nbsp;<\/td><td>16,476,453,084<\/td><td>11,211,011,020<\/td><\/tr><tr><td>2018<\/td><td>&nbsp;<\/td><td>&nbsp;<\/td><td>14,346,024,182<\/td><td>10,995,341,920<\/td><\/tr><tr><td>2019<\/td><td>&nbsp;<\/td><td>&nbsp;<\/td><td>12,864,064,241<\/td><td>11,016,643,128<\/td><\/tr><tr><td>2020<\/td><td>&nbsp;<\/td><td>&nbsp;<\/td><td>9,601,389,155<\/td><td>11,053,729,516<\/td><\/tr><\/tbody><\/table><\/figure>\n\t\t\t<\/div>\n\t\t\t<hr 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circulation revenue of the newspaper industry","description":"YearAdvertising ($)Circulation ($)Advertising ($)(estimated)Circulation ($)(estimated)19563,223,000,0001,344,492,000&nbsp;&nbsp;19573,268,000,0001,373,464,000&nbsp;&nbsp;19583,176,000,0001,459,013,000&nbsp;&nbsp;19593,526,000,0001,549,576,000&nbsp;&nbsp;19603,681,000,0001,604,228,000&nbsp;&nbsp;19613,601,000,0001,684,319,000&nbsp;&nbsp;19623,659,000,0001,819,840,000&nbsp;&nbsp;19633,780,000,0001,901,820,000&nbsp;&nbsp;19644,120,000,0001,983,809,000&nbsp;&nbsp;19654,426,000,0002,023,090,000&nbsp;&nbsp;19664,865,000,0002,109,050,000&nbsp;&nbsp;19674,910,000,0002,180,242,000&nbsp;&nbsp;19685,232,000,0002,288,215,000&nbsp;&nbsp;19695,714,000,0002,425,446,000&nbsp;&nbsp;19705,704,000,0002,634,402,000&nbsp;&nbsp;19716,167,000,0002,833,320,000&nbsp;&nbsp;19726,939,000,0002,929,233,000&nbsp;&nbsp;19737,481,000,0003,037,820,000&nbsp;&nbsp;19747,842,000,0003,581,733,000&nbsp;&nbsp;19758,234,000,0003,921,515,000&nbsp;&nbsp;19769,618,000,0004,087,303,000&nbsp;&nbsp;197710,751,000,0004,310,236,000&nbsp;&nbsp;197812,213,000,0004,534,779,000&nbsp;&nbsp;197913,863,000,0004,950,542,000&nbsp;&nbsp;198014,794,000,0005,469,589,000&nbsp;&nbsp;198116,527,000,0006,206,141,000&nbsp;&nbsp;198217,694,000,0006,656,661,000&nbsp;&nbsp;198320,581,000,0007,044,098,000&nbsp;&nbsp;198423,522,000,0007,368,158,000&nbsp;&nbsp;198525,170,000,0007,659,297,000&nbsp;&nbsp;198626,990,000,0008,052,148,000&nbsp;&nbsp;198729,412,000,0008,399,032,000&nbsp;&nbsp;198831,197,000,0008,046,287,000&nbsp;&nbsp;198932,368,000,0008,370,324,000&nbsp;&nbsp;199032,280,000,000\u00a0&nbsp;&nbsp;199130,349,000,0008,697,679,000&nbsp;&nbsp;199230,639,000,0009,163,534,000&nbsp;&nbsp;199331,869,000,0009,193,802,000&nbsp;&nbsp;199434,109,000,0009,443,217,000&nbsp;&nbsp;199536,092,000,0009,720,186,000&nbsp;&nbsp;199638,075,000,0009,969,240,000&nbsp;&nbsp;199741,330,000,00010,065,642,000&nbsp;&nbsp;199843,925,000,00010,266,955,000&nbsp;&nbsp;199946,289,000,00010,472,294,000&nbsp;&nbsp;200048,670,000,00010,540,643,000&nbsp;&nbsp;200144,305,000,00010,783,078,000&nbsp;&nbsp;200244,102,000,00011,025,896,000&nbsp;&nbsp;200346,156,000,00011,224,362,000&nbsp;&nbsp;200448,244,000,00010,988,651,000&nbsp;&nbsp;200549,435,000,00010,746,901,000&nbsp;&nbsp;200649,275,402,57210,548,344,000&nbsp;&nbsp;200745,375,000,00010,294,920,096&nbsp;&nbsp;200837,848,257,63010,086,956,940&nbsp;&nbsp;200927,564,000,00010,066,783,026&nbsp;&nbsp;201025,837,698,82210,049,360,689&nbsp;&nbsp;201127,078,473,8649,989,064,525&nbsp;&nbsp;201225,316,461,21510,448,561,493&nbsp;&nbsp;2013&nbsp;&nbsp;23,587,097,43510,641,662,8922014&nbsp;&nbsp;22,077,809,95110,744,324,0612015&nbsp;&nbsp;20,362,238,29310,870,292,7202016&nbsp;&nbsp;18,274,943,56710,910,460,4992017&nbsp;&nbsp;16,476,453,08411,211,011,0202018&nbsp;&nbsp;14,346,024,18210,995,341,9202019&nbsp;&nbsp;12,864,064,24111,016,643,1282020&nbsp;&nbsp;9,601,389,15511,053,729,516","og_title":"Estimated advertising and circulation revenue of the newspaper industry","og_description":"YearAdvertising ($)Circulation ($)Advertising ($)(estimated)Circulation ($)(estimated)19563,223,000,0001,344,492,000&nbsp;&nbsp;19573,268,000,0001,373,464,000&nbsp;&nbsp;19583,176,000,0001,459,013,000&nbsp;&nbsp;19593,526,000,0001,549,576,000&nbsp;&nbsp;19603,681,000,0001,604,228,000&nbsp;&nbsp;19613,601,000,0001,684,319,000&nbsp;&nbsp;19623,659,000,0001,819,840,000&nbsp;&nbsp;19633,780,000,0001,901,820,000&nbsp;&nbsp;19644,120,000,0001,983,809,000&nbsp;&nbsp;19654,426,000,0002,023,090,000&nbsp;&nbsp;19664,865,000,0002,109,050,000&nbsp;&nbsp;19674,910,000,0002,180,242,000&nbsp;&nbsp;19685,232,000,0002,288,215,000&nbsp;&nbsp;19695,714,000,0002,425,446,000&nbsp;&nbsp;19705,704,000,0002,634,402,000&nbsp;&nbsp;19716,167,000,0002,833,320,000&nbsp;&nbsp;19726,939,000,0002,929,233,000&nbsp;&nbsp;19737,481,000,0003,037,820,000&nbsp;&nbsp;19747,842,000,0003,581,733,000&nbsp;&nbsp;19758,234,000,0003,921,515,000&nbsp;&nbsp;19769,618,000,0004,087,303,000&nbsp;&nbsp;197710,751,000,0004,310,236,000&nbsp;&nbsp;197812,213,000,0004,534,779,000&nbsp;&nbsp;197913,863,000,0004,950,542,000&nbsp;&nbsp;198014,794,000,0005,469,589,000&nbsp;&nbsp;198116,527,000,0006,206,141,000&nbsp;&nbsp;198217,694,000,0006,656,661,000&nbsp;&nbsp;198320,581,000,0007,044,098,000&nbsp;&nbsp;198423,522,000,0007,368,158,000&nbsp;&nbsp;198525,170,000,0007,659,297,000&nbsp;&nbsp;198626,990,000,0008,052,148,000&nbsp;&nbsp;198729,412,000,0008,399,032,000&nbsp;&nbsp;198831,197,000,0008,046,287,000&nbsp;&nbsp;198932,368,000,0008,370,324,000&nbsp;&nbsp;199032,280,000,000\u00a0&nbsp;&nbsp;199130,349,000,0008,697,679,000&nbsp;&nbsp;199230,639,000,0009,163,534,000&nbsp;&nbsp;199331,869,000,0009,193,802,000&nbsp;&nbsp;199434,109,000,0009,443,217,000&nbsp;&nbsp;199536,092,000,0009,720,186,000&nbsp;&nbsp;199638,075,000,0009,969,240,000&nbsp;&nbsp;199741,330,000,00010,065,642,000&nbsp;&nbsp;199843,925,000,00010,266,955,000&nbsp;&nbsp;199946,289,000,00010,472,294,000&nbsp;&nbsp;200048,670,000,00010,540,643,000&nbsp;&nbsp;200144,305,000,00010,783,078,000&nbsp;&nbsp;200244,102,000,00011,025,896,000&nbsp;&nbsp;200346,156,000,00011,224,362,000&nbsp;&nbsp;200448,244,000,00010,988,651,000&nbsp;&nbsp;200549,435,000,00010,746,901,000&nbsp;&nbsp;200649,275,402,57210,548,344,000&nbsp;&nbsp;200745,375,000,00010,294,920,096&nbsp;&nbsp;200837,848,257,63010,086,956,940&nbsp;&nbsp;200927,564,000,00010,066,783,026&nbsp;&nbsp;201025,837,698,82210,049,360,689&nbsp;&nbsp;201127,078,473,8649,989,064,525&nbsp;&nbsp;201225,316,461,21510,448,561,493&nbsp;&nbsp;2013&nbsp;&nbsp;23,587,097,43510,641,662,8922014&nbsp;&nbsp;22,077,809,95110,744,324,0612015&nbsp;&nbsp;20,362,238,29310,870,292,7202016&nbsp;&nbsp;18,274,943,56710,910,460,4992017&nbsp;&nbsp;16,476,453,08411,211,011,0202018&nbsp;&nbsp;14,346,024,18210,995,341,9202019&nbsp;&nbsp;12,864,064,24111,016,643,1282020&nbsp;&nbsp;9,601,389,15511,053,729,516","schema_type":"WebPage","noindex":false,"canonical_url":"","primary_terms":[],"custom_schema":[],"og_image":0,"indexnow_submitted_at":null,"gsc_index_status":null},"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/alpha.pewresearch.org\/pewresearch-org\/wp-json\/wp\/v2\/chart\/4464","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/alpha.pewresearch.org\/pewresearch-org\/wp-json\/wp\/v2\/chart"}],"about":[{"href":"https:\/\/alpha.pewresearch.org\/pewresearch-org\/wp-json\/wp\/v2\/types\/chart"}],"author":[{"embeddable":true,"href":"https:\/\/alpha.pewresearch.org\/pewresearch-org\/wp-json\/wp\/v2\/users\/294"}],"version-history":[{"count":1,"href":"https:\/\/alpha.pewresearch.org\/pewresearch-org\/wp-json\/wp\/v2\/chart\/4464\/revisions"}],"predecessor-version":[{"id":5050,"href":"https:\/\/alpha.pewresearch.org\/pewresearch-org\/wp-json\/wp\/v2\/chart\/4464\/revisions\/5050"}],"wp:attachment":[{"href":"https:\/\/alpha.pewresearch.org\/pewresearch-org\/wp-json\/wp\/v2\/media?parent=4464"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/alpha.pewresearch.org\/pewresearch-org\/wp-json\/wp\/v2\/categories?post=4464"},{"taxonomy":"chart_type","embeddable":true,"href":"https:\/\/alpha.pewresearch.org\/pewresearch-org\/wp-json\/wp\/v2\/chart_type?post=4464"},{"taxonomy":"datasets","embeddable":true,"href":"https:\/\/alpha.pewresearch.org\/pewresearch-org\/wp-json\/wp\/v2\/datasets?post=4464"},{"taxonomy":"level_of_effort","embeddable":true,"href":"https:\/\/alpha.pewresearch.org\/pewresearch-org\/wp-json\/wp\/v2\/level_of_effort?post=4464"},{"taxonomy":"primary_audience","embeddable":true,"href":"https:\/\/alpha.pewresearch.org\/pewresearch-org\/wp-json\/wp\/v2\/primary_audience?post=4464"},{"taxonomy":"information_type","embeddable":true,"href":"https:\/\/alpha.pewresearch.org\/pewresearch-org\/wp-json\/wp\/v2\/information_type?post=4464"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}