{"id":4387,"date":"2021-07-27T09:00:43","date_gmt":"2021-07-27T14:00:43","guid":{"rendered":"https:\/\/alpha.pewresearch.org\/pewresearch-org\/chart\/sotnm-digital-advertising-revenue-on-desktop-and-mobile\/"},"modified":"2025-09-25T14:39:06","modified_gmt":"2025-09-25T18:39:06","slug":"sotnm-digital-advertising-revenue-on-desktop-and-mobile","status":"publish","type":"chart","link":"https:\/\/alpha.pewresearch.org\/pewresearch-org\/chart\/sotnm-digital-advertising-revenue-on-desktop-and-mobile\/","title":{"rendered":"Digital advertising revenue on desktop and mobile"},"content":{"rendered":"<figure class=\"wp-chart-builder\">\t\t<div style=\"max-width:640px\" class=\"wp-chart-builder-wrapper alignnone chart-builder-data-table wp-block-prc-chart-builder-controller\" id=\"0d5aa141-26bd-4593-8f5c-38096a51790a\" data-wp-interactive=\"prc-chart-builder\/controller\" data-wp-context=\"{&quot;id&quot;:&quot;0d5aa141-26bd-4593-8f5c-38096a51790a&quot;,&quot;postId&quot;:4387,&quot;postUrl&quot;:&quot;https:\\\/\\\/alpha.pewresearch.org\\\/pewresearch-org\\\/chart\\\/sotnm-digital-advertising-revenue-on-desktop-and-mobile\\\/&quot;,&quot;chartPostUrl&quot;:&quot;https:\\\/\\\/alpha.pewresearch.org\\\/pewresearch-org\\\/chart\\\/sotnm-digital-advertising-revenue-on-desktop-and-mobile\\\/&quot;,&quot;postPubDate&quot;:&quot;2021-07-27&quot;,&quot;rootUrl&quot;:&quot;https:\\\/\\\/alpha.pewresearch.org\\\/pewresearch-org&quot;,&quot;featuredImageId&quot;:null,&quot;featuredImageUrl&quot;:null,&quot;title&quot;:&quot;Digital advertising revenue on desktop and mobile&quot;,&quot;subtitle&quot;:&quot;Annual digital advertising revenue to all recipients, not just news outlets (in U.S. dollars)&quot;,&quot;note&quot;:&quot;Note: Data from previous years is updated annually. Digital advertising on CTV not shown.n&quot;,&quot;source&quot;:&quot;Source: eMarketer, U.S. Ad Spending Estimates.&quot;,&quot;tag&quot;:&quot;PEW RESEARCH CENTER&quot;,&quot;tableData&quot;:{&quot;header&quot;:[&quot;Year&quot;,&quot;Desktop digital advertising&quot;,&quot;Mobile digital advertising&quot;],&quot;rows&quot;:[[&quot;2011&quot;,&quot;30,296,080,000&quot;,&quot;1,702,710,000&quot;],[&quot;2012&quot;,&quot;31,797,860,000&quot;,&quot;5,022,380,000&quot;],[&quot;2013&quot;,&quot;32,897,440,000&quot;,&quot;10,128,910,000&quot;],[&quot;2014&quot;,&quot;31,720,100,000&quot;,&quot;17,968,250,000&quot;],[&quot;2015&quot;,&quot;31,413,230,000&quot;,&quot;27,934,130,000&quot;],[&quot;2016&quot;,&quot;31,141,770,000&quot;,&quot;40,802,530,000&quot;],[&quot;2017&quot;,&quot;31,739,070,000&quot;,&quot;54,289,360,000&quot;],[&quot;2018&quot;,&quot;35,759,110,000&quot;,&quot;70,960,710,000&quot;],[&quot;2019&quot;,&quot;38,732,920,000&quot;,&quot;87,299,060,000&quot;],[&quot;2020&quot;,&quot;40,623,930,000&quot;,&quot;102,598,810,000&quot;]],&quot;footer&quot;:[]}}\" data-wp-init--detect-web-share-support=\"callbacks.detectWebShareSupport\" data-wp-init--sync-table-height=\"callbacks.syncTableHeight\" data-wp-init--watch-chart=\"callbacks.watchChart\" data-png-url=\"\" data-has-csv=\"true\" data-post-url=\"https:\/\/alpha.pewresearch.org\/pewresearch-org\/chart\/sotnm-digital-advertising-revenue-on-desktop-and-mobile\/\" data-chart-url=\"https:\/\/alpha.pewresearch.org\/pewresearch-org\/chart\/sotnm-digital-advertising-revenue-on-desktop-and-mobile\/\" data-chart-title=\"Digital advertising revenue on desktop and mobile\">\n\t\t\t<div class=\"wp-chart-builder-chart\" data-chart-view=\"chart\" data-allow-overlay=\"true\" data-wp-class--active=\"state.isActive\">\n\t\t\t\t<div class=\"wp-chart-builder-inner wp-block-prc-chart-builder-chart\" id=\"chart-block-2\" data-wp-key=\"0d5aa141-26bd-4593-8f5c-38096a51790a-chart\" data-wp-interactive=\"prc-chart-builder\/chart\" data-prc-chart-id=\"0d5aa141-26bd-4593-8f5c-38096a51790a-chart\" data-wp-context=\"{&quot;id&quot;:&quot;0d5aa141-26bd-4593-8f5c-38096a51790a-chart&quot;}\" data-wp-watch--init-render=\"callbacks.watchForRender\" data-wp-watch--sync-navigation=\"callbacks.syncOnNavigation\" data-wp-on-window--resize=\"callbacks.watchForResize\" data-wp-router-region=\"chart-0d5aa141-26bd-4593-8f5c-38096a51790a-chart\">\n\t\t\t\t\t<div class=\"cb__text-wrapper\" style=\"max-width:640px;\">\n\t\t\t\t\t\t<hr class=\"cb__hr\" style=\"margin: 0 0 10px; max-width:640px;\" \/>\n\t\t\t\t\t\t<div class=\"cb__title\">Digital advertising revenue on desktop and mobile<\/div>\n\t\t\t\t\t\t<div class=\"cb__subtitle\">Annual digital advertising revenue to all recipients, not just news outlets (in U.S. dollars)<\/div>\n\t\t\t\t\t\t<div id=\"0d5aa141-26bd-4593-8f5c-38096a51790a-chart\"><div class=\"chart-fallback chart-fallback--placeholder\" style=\"width:640px;min-height:200px;\"><\/div><\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t<div class=\"cb__note cb__note--note\">Note: Data from previous years is updated annually. Digital advertising on CTV not shown.n<\/div>\n\t\t\t\t\t\t<div class=\"cb__note cb__note--source\">Source: eMarketer, U.S. Ad Spending Estimates.<\/div>\n\t\t\t\t\t\t<div class=\"cb__tag\">PEW RESEARCH CENTER<\/div>\n\t\t\t\t\t\t<hr class=\"cb__hr\" style=\"margin: 10px 0 0; max-width:640px;\" \/>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\t\t\t<!-- register a callback on this div to see if the native share is supported -->\n\t\t\t<div\n\t\t\t\tclass=\"share-modal__overlay\"\n\t\t\t\tid=\"share-modal__overlay-0d5aa141-26bd-4593-8f5c-38096a51790a\"\n\t\t\t\tdata-wp-class--active=\"state.isActive\"\n\t\t\t\tdata-wp-class--web-share-supported=\"state.webShareSupported\"\n\t\t\t\tdata-wp-on--click=\"actions.hideModal\"\n\t\t\t\tdata-wp-on--keydown=\"actions.hideModal\"\n\t\t\t\tdata-chart-view=\"share\"\n\t\t\t><\/div>\n\t\t\t<!-- TODO: I would like to be able to use the social share block here. Need to modify it to work with the share modal. -->\n\t\t\t<div\n\t\t\t\tclass=\"share-modal\" id=\"share-modal-0d5aa141-26bd-4593-8f5c-38096a51790a\"\n\t\t\t\tdata-wp-class--active=\"state.isActive\"\n\t\t\t\tdata-wp-class--web-share-supported=\"state.webShareSupported\"\n\t\t\t\tdata-chart-view=\"share\"\n\t\t\t>\n\t\t\t\t<div class=\"share-modal__inner\">\n\t\t\t\t\t<div class=\"share-modal__header\">\n\t\t\t\t\t\t<h2 class=\"share-modal__title\">Share this chart<\/h2>\n\t\t\t\t\t\t<button class=\"share-modal__close\" aria-label=\"Close Share Modal\" data-wp-on--click=\"actions.hideModal\">\n\t\t\t\t\t\t\t<span class=\"dashicons dashicons-no-alt\"><\/span>\n\t\t\t\t\t\t<\/button>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"share-modal__body\">\n\t\t\t\t\t\t<button\n\t\t\t\t\t\t\ttype=\"button\"\n\t\t\t\t\t\t\tclass=\"share-modal__button share-modal__button--twitter\"\n\t\t\t\t\t\t\tdata-wp-on--click=\"actions.shareTwitter\"\n\t\t\t\t\t\t\tdata-wp-on--keydown=\"actions.shareTwitter\"\n\t\t\t\t\t\t>\n\t\t\t\t\t\t\t<span>Share on X<\/span>\n\t\t\t\t\t\t<\/button>\n\t\t\t\t\t\t<button\n\t\t\t\t\t\t\ttype=\"button\"\n\t\t\t\t\t\t\tclass=\"share-modal__button share-modal__button--facebook\"\n\t\t\t\t\t\t\tdata-wp-on--click=\"actions.shareFacebook\"\n\t\t\t\t\t\t\tdata-wp-on--keydown=\"actions.shareFacebook\"\n\t\t\t\t\t\t>\n\t\t\t\t\t\t\t<span>Share on Facebook<\/span>\n\t\t\t\t\t\t<\/button>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t<\/div><div class=\"wp-chart-builder-table\" data-chart-view=\"table\" data-wp-class--active=\"state.isActive\" id=\"0d5aa141-26bd-4593-8f5c-38096a51790a-table\" style=\"max-width:640px;\">\t\t\t<hr style=\"margin: 0px 0px 10px; max-width: 640px;\">\n\t\t\t<div class=\"cb__title\">Digital advertising revenue on desktop and mobile<\/div>\n\t\t\t<div class=\"cb__subtitle\">Annual digital advertising revenue to all recipients, not just news outlets (in U.S. dollars)<\/div>\n\t\t\t<div class=\"wp-chart-builder-table__inner\" style=\"max-width: 640px !important; margin-bottom: 0; overflow: auto;\">\n\t\t\t\t\n<figure class=\"wp-block-prc-block-table chart-builder-data-table\"><table class=\"has-fixed-layout\"><thead><tr><th>Year<\/th><th>Desktop digital advertising<\/th><th>Mobile digital advertising<\/th><\/tr><\/thead><tbody><tr><td>2011<\/td><td>30,296,080,000<\/td><td>1,702,710,000<\/td><\/tr><tr><td>2012<\/td><td>31,797,860,000<\/td><td>5,022,380,000<\/td><\/tr><tr><td>2013<\/td><td>32,897,440,000<\/td><td>10,128,910,000<\/td><\/tr><tr><td>2014<\/td><td>31,720,100,000<\/td><td>17,968,250,000<\/td><\/tr><tr><td>2015<\/td><td>31,413,230,000<\/td><td>27,934,130,000<\/td><\/tr><tr><td>2016<\/td><td>31,141,770,000<\/td><td>40,802,530,000<\/td><\/tr><tr><td>2017<\/td><td>31,739,070,000<\/td><td>54,289,360,000<\/td><\/tr><tr><td>2018<\/td><td>35,759,110,000<\/td><td>70,960,710,000<\/td><\/tr><tr><td>2019<\/td><td>38,732,920,000<\/td><td>87,299,060,000<\/td><\/tr><tr><td>2020<\/td><td>40,623,930,000<\/td><td>102,598,810,000<\/td><\/tr><\/tbody><\/table><\/figure>\n\t\t\t<\/div>\n\t\t\t<hr class=\"cb__download-data-button-hr\">\n\t\t\t<div class=\"cb__download-data-button\">\n\t\t\t\t<a\n\t\t\t\t\tdata-wp-on--click=\"actions.downloadData\"\n\t\t\t\t\tdata-wp-on--keydown=\"actions.downloadData\"\n\t\t\t\t\ttabindex=\"0\"\n\t\t\t\t\trole=\"button\"\n\t\t\t\t\tclass=\"has-sans-serif-font-family\"\n\t\t\t\t>\n\t\t\t\t\tDownload data as .csv\n\t\t\t\t<\/a>\n\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"cb__note cb__note--note\">Note: Data from previous years is updated annually. Digital advertising on CTV not shown.n<\/div>\n\t\t\t<div class=\"cb__note cb__note--source\">Source: eMarketer, U.S. Ad Spending Estimates.<\/div>\n\t\t\t<div class=\"cb__tag\">PEW RESEARCH CENTER<\/div>\n\t\t\t<hr style=\"margin: 10px 0px 0px; max-width: 640px;\">\n\t\t\t<\/div><div class=\"wp-chart-builder-view-buttons\" style=\"max-width:640px;\"><div class=\"wp-chart-builder-view-buttons__tabs\"><button class=\"view-button view-button--chart\" data-chart-view=\"chart\" data-chart-id=\"0d5aa141-26bd-4593-8f5c-38096a51790a\" data-wp-on--click=\"actions.setActiveTab\" data-wp-class--active=\"state.isActive\">Chart<\/button><button class=\"view-button view-button--table\" data-chart-view=\"table\" data-chart-id=\"0d5aa141-26bd-4593-8f5c-38096a51790a\" data-wp-on--click=\"actions.setActiveTab\" data-wp-class--active=\"state.isActive\">Data<\/button><\/div><div class=\"wp-chart-builder-view-buttons__actions\"><button class=\"view-button view-button--share\" data-chart-view=\"share\" data-chart-id=\"0d5aa141-26bd-4593-8f5c-38096a51790a\" data-wp-on--click=\"actions.setActiveTab\" data-wp-class--active=\"state.isActive\">Share<\/button><\/div><\/div>\t\t<\/div>\n\t\t<\/figure>","protected":false},"author":294,"featured_media":0,"template":"","meta":{"sub_headline":"","sub_title":"","_prc_public_revisions":[],"_ppp_expiration_hours":0,"_ppp_enabled":false,"ai_generated_summary":"","design_slug":"","canonical_parent_id":0,"datacite_doi":"","datacite_doi_citation":"","_prc_seo_qr_attachment_id":0,"footnotes":"","_prc_fork_parent":0,"_prc_fork_status":"","_prc_active_fork":0},"categories":[],"chart_type":[],"datasets":[],"level_of_effort":[],"primary_audience":[],"information_type":[],"class_list":["post-4387","chart","type-chart","status-publish","hentry"],"label":false,"post_parent":0,"word_count":113,"canonical_url":"https:\/\/alpha.pewresearch.org\/pewresearch-org\/chart\/sotnm-digital-advertising-revenue-on-desktop-and-mobile\/","_embeds":[],"table_of_contents":[],"datacite_doi":"","prc_seo_data":{"title":"Digital advertising revenue on desktop and mobile","description":"YearDesktop digital advertisingMobile digital advertising201130,296,080,0001,702,710,000201231,797,860,0005,022,380,000201332,897,440,00010,128,910,000201431,720,100,00017,968,250,000201531,413,230,00027,934,130,000201631,141,770,00040,802,530,000201731,739,070,00054,289,360,000201835,759,110,00070,960,710,000201938,732,920,00087,299,060,000202040,623,930,000102,598,810,000","og_title":"Digital advertising revenue on desktop and mobile","og_description":"","schema_type":"WebPage","noindex":false,"canonical_url":"","primary_terms":[],"custom_schema":[],"og_image":0,"indexnow_submitted_at":null,"gsc_index_status":null},"prepublish_checks":{},"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/alpha.pewresearch.org\/pewresearch-org\/wp-json\/wp\/v2\/chart\/4387","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/alpha.pewresearch.org\/pewresearch-org\/wp-json\/wp\/v2\/chart"}],"about":[{"href":"https:\/\/alpha.pewresearch.org\/pewresearch-org\/wp-json\/wp\/v2\/types\/chart"}],"author":[{"embeddable":true,"href":"https:\/\/alpha.pewresearch.org\/pewresearch-org\/wp-json\/wp\/v2\/users\/294"}],"version-history":[{"count":2,"href":"https:\/\/alpha.pewresearch.org\/pewresearch-org\/wp-json\/wp\/v2\/chart\/4387\/revisions"}],"predecessor-version":[{"id":275656,"href":"https:\/\/alpha.pewresearch.org\/pewresearch-org\/wp-json\/wp\/v2\/chart\/4387\/revisions\/275656"}],"wp:attachment":[{"href":"https:\/\/alpha.pewresearch.org\/pewresearch-org\/wp-json\/wp\/v2\/media?parent=4387"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/alpha.pewresearch.org\/pewresearch-org\/wp-json\/wp\/v2\/categories?post=4387"},{"taxonomy":"chart_type","embeddable":true,"href":"https:\/\/alpha.pewresearch.org\/pewresearch-org\/wp-json\/wp\/v2\/chart_type?post=4387"},{"taxonomy":"datasets","embeddable":true,"href":"https:\/\/alpha.pewresearch.org\/pewresearch-org\/wp-json\/wp\/v2\/datasets?post=4387"},{"taxonomy":"level_of_effort","embeddable":true,"href":"https:\/\/alpha.pewresearch.org\/pewresearch-org\/wp-json\/wp\/v2\/level_of_effort?post=4387"},{"taxonomy":"primary_audience","embeddable":true,"href":"https:\/\/alpha.pewresearch.org\/pewresearch-org\/wp-json\/wp\/v2\/primary_audience?post=4387"},{"taxonomy":"information_type","embeddable":true,"href":"https:\/\/alpha.pewresearch.org\/pewresearch-org\/wp-json\/wp\/v2\/information_type?post=4387"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}