Numbers, Facts and Trends Shaping Your World

Election 2012


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    Fewer Satisfied with Candidates than in Any Campaign Since 1992

    Approaching the first presidential debate, voters offer tepid ratings of the 2012 field. Just over half (54%) say they are either very or fairly satisfied with the presidential choices this year, while 40% say they are not too or not at all satisfied. The percentage expressing satisfaction with the candidates is now lower than it […]

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    For Voters It’s Still the Economy

    Overview As Barack Obama and Mitt Romney prepare for their first debate on Oct. 3, the issues at the top of the voters’ agenda have changed little since 2008. Fully 87% of registered voters say that the economy will be very important to their vote, while 83% say jobs will be very important to their […]

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    How China became the US election bogeyman

    With about half of Americans saying China’s rise is a major threat to the U.S., fears about China have fed into the U.S. presidential campaign. Overall, Republicans are more concerned than Democrats about China.

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    Obama Ahead with Stronger Support, Better Image and Lead on Most Issues

    At this stage in the campaign, Barack Obama is in a strong position compared with past victorious presidential candidates. With an eight-point lead over Mitt Romney among likely voters, Obama holds a bigger September lead than the last three candidates who went on to win in November, including Obama four years ago.

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    Obama in a Word: From ‘Inexperienced’ and ‘Change’ to ‘Good’ and ‘Trying’

    Four years ago, voters’ descriptions of Barack Obama focused on his newness on the political scene. In September 2008, more voters used the word inexperienced to describe Obama than any other word, while change was the most frequently used positive term. Words like young, charismatic and new were also among the top descriptions. Today, the […]

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    Biden in a Word: ‘Good,’ ‘Idiot’

    Asked for their one-word impression of Joe Biden, more people use negative than positive words to describe the vice president. Many of the negative words disparage Biden’s competence and performance, with idiot, incompetent and clown among the terms used most frequently. Of those offering a word to describe Biden, 38% use negative terms, while 23% […]

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    RNC Highlights: Romney Shares Top Billing With Eastwood

    Overview The public paid far less attention to this year’s Republican convention than it did to the GOP convention four years ago. Just 37% say they watched all or some of the Republican convention, down from 56% in 2008. And while there has been a modest increase in the percentage saying they view Mitt Romney […]