short readsJun 2, 2026 Who do Americans think is going to win the World Cup? Most Americans say they are unlikely to follow the 2026 World Cup, though immigrants are far more likely than U.S.-born adults to tune in.
short readsMay 27, 2026 Trading volume on prediction markets has soared in recent months Prediction market trading volume has risen from under $5 billion monthly in mid 2025 to nearly $24 billion in April 2026, with sports dominating.
short readsDec 9, 2025 Striking findings from 2025 Here’s a look back at 2025 through 12 of our most striking research findings.
reportJun 14, 2006 Americans to Rest of World: Soccer Not Really Our Thing Just 4% of adults in this country rate soccer as their favorite sport to watch, compared with 34% who say this about football, 14% about basketball and 13% about baseball.