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    Eight-in-Ten Following Olympics on TV or Digitally

    Overview Large majorities of Americans are following coverage of the Olympic Games in London. Nearly eight-in-ten (78%) say they have watched or followed Olympic coverage either on television, online or on social networks. Television remains far-and-away the leading platform for Olympic coverage; 73% say they have watched coverage on television. Still, 17% say they have […]

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    Unpacking self-tracking

    Pew Internet asked two questions about “self-tracking” in 2010 – how should we expand this area of our research?

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    The Future of Gamification

    Game mechanics like rewards and feedback loops are gaining ground in digital life and many experts think they will spread widely to key domains like education and health by 2020. Others worry about a darker side.

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    Why people like to read

    Asked to tell us what they like most about book reading, those who had read a book in the past 12 months gave a host of reasons that ranged from the highly practical to the sublime.

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    What’s the future for self-tracking?

    Stephen Wolfram predicts that we will all self-track some day, but a Pew Internet survey suggests we have a long way to go. Just 1 in 4 internet users track health data online.

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    Young, Underemployed and Optimistic

    Young adults hit hard by the recession. A plurality of the public believes young adults, rather than middle-aged or older adults, are having the toughest time in today’s economy.

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    The tone of life on social networking sites

    85% of the adults who use social media report that people are usually kind on the sites. At the same time, 49% have witnessed mean and offensive behavior and they usually respond by ignoring it.