How Americans View Journalists in the Digital Age
Americans largely value journalists’ role in society but see their influence declining – and often differ over who fits the label.
Numbers, Facts and Trends Shaping Your World
News Habits & Media
News Media Tracker
How the audiences of 30 major news sources differ by age
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A Question of Character
If elections are a battle for control of message through the media, George W. Bush has had the better of it on the question of character than Albert Gore Jr., according to this study of coverage leading up to the GOP convention. But the public may not be getting – or believing – the message.
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Voters Unmoved By Media Characterizations of Bush and Gore
Introduction and Summary American voters, who continue to divide their support equally between Al Gore and George W. Bush, have not been strongly influenced by the way the American news media have covered the personal character of the presidential candidates. As the conventions approach there is ample opportunity for the campaigns to make powerful appeals […]
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Voter Turnout May Slip Again
Introduction and Summary Americans are more satisfied with their choice of presidential candidates this year than in 1996 and 1992, and they are, if anything, less critical of the way the campaigns are being conducted and covered by the news media than they were at comparable points in those elections. Yet voters are more disengaged […]
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Internet Sapping Broadcast News Audience
Introduction and Summary Traditional news outlets are feeling the impact of two distinct and powerful trends. Internet news has not only arrived, it is attracting key segments of the national audience. At the same time, growing numbers of Americans are losing the news habit. Fewer people say they enjoy following the news, and fully half […]
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The Tough Job of Communicating with Voters
Introduction and Summary American voters are hard to reach and hard to move. They rely on a kaleidoscope of media outlets, old and new, to follow news about the presidential campaign — virtually all of which are given a mixed review for political objectivity. And most voters say that political endorsements by celebrities, local newspapers, […]
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In the Public Interest?
The news media offered the American public a fine education in campaign tactics but told them little about matters that actually will affect them as citizens in the weeks leading up to the Iowa caucus and New Hampshire primary.
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Gore Gains, Bradley Looks More Liberal
Introduction and Summary With the start of the new year, the presidential campaign has begun in earnest for many Americans. More people are paying attention now than in the fall, and the back and forth between candidates has started to change voter perceptions. In particular, Al Gore has begun to redefine himself and challenger Bill […]
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Columbine Shooting Biggest News Draw of 1999
Introduction and Summary The murderous rampage by a pair of high school students in Littleton, Colo. attracted by far the most public interest of any news story of 1999. The widespread attention focused on the April shootings at Columbine High made it the third most closely watched story of the 1990s, according to the Pew […]
Signature Reports
Most Americans Say They Are Tuned In to News About the Trump Administration
Far fewer are hearing about the administration’s relationship with the media than was the case early in President Donald Trump’s first term.
America’s News Influencers
This study explores the makeup of the social media news influencer universe, including who they are, what content they create and who their audiences are.
How Americans Get News on TikTok, X, Facebook and Instagram
X is still more of a news destination than these other platforms, but the vast majority of users on all four see news-related content.
Americans’ Changing Relationship With Local News
More Americans now prefer to get local news online, while fewer turn to TV or print. And most say local news outlets are important to their community.
