Numbers, Facts and Trends Shaping Your World
Americans now navigate a quickly changing information environment, with a wide variety of news sources across many different platforms and channels. Explore data on how Americans use, trust and distrust 30 major news sources with our interactive tool.
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The three candidates with the best shot at next occupying the White House all got extensive coverage in the biggest week yet for campaign news. But none of them generated the headlines he or she really wanted. And, once again, Huckabee proved that the reports of his political demise were premature.
Summary of Findings Public interest in economic news remained high last week as 40% of Americans followed news about the condition of the U.S. economy very closely. Nearly one-in-four Americans (23%) listed the economy as the single news story they were following more closely than any other, placing it second only to the presidential campaign. […]
A look at the public’s news interests over the past year shows continuing differences between women and men in the types of news stories that they follow very closely. Women consistently express more interest than men in stories about weather, health and safety, natural disasters and tabloid news. Men are more interested than women in […]
Summary of Findings Public interest in economic news soared last week amid continued stock market volatility and concerns about a possible recession. More than four-in-ten Americans (42%) followed news about the condition of the U.S. economy very closely and 20% listed this as the single news story they followed more closely than any other. That […]
The two leading Democrats once again attracted more coverage than any of their GOP rivals in the race for media exposure last week. But the GOP overall tipped the scales in what became a big boost for Mitt Romney, both in Michigan and in the media.
Summary of Findings The internet is living up to its potential as a major source for news about the presidential campaign. Nearly a quarter of Americans (24%) say they regularly learn something about the campaign from the internet, almost double the percentage from a comparable point in the 2004 campaign (13%). Moreover, the internet has […]
The internet is living up to its potential as a major source for news about the presidential campaign. Nearly a quarter of Americans (24%) say they regularly learn something about the campaign from the internet, almost the double the percentage from …
Summary of Findings In the wake of his victory in the Jan. 3 Iowa caucuses, Barack Obama for the first time supplanted Hillary Clinton as the most visible presidential candidate. Overall, 38% of Americans say they heard the most about Obama in the days immediately after the caucuses (Jan. 4-7), while 28% named Clinton as […]
This study explores the makeup of the social media news influencer universe, including who they are, what content they create and who their audiences are.
X is still more of a news destination than these other platforms, but the vast majority of users on all four see news-related content.
More Americans now prefer to get local news online, while fewer turn to TV or print. And most say local news outlets are important to their community.
U.S.-born Latinos mostly get their news in English and prefer it in English, while immigrant Latinos have much more varied habits.
