Public Opinion Polling Basics
By the end of our free, five-lesson course, you will know why we have polls, what the different kinds of polls are, how polling works and what you should look for in a poll.
Numbers, Facts and Trends Shaping Your World
Survey Methods
Who Are You? The Art and Science of Measuring Identity
As a shop that studies human behavior through surveys and other social scientific techniques, we have a good line of sight into the contradictory nature of human preferences. Here’s a look at how we categorize our survey participants in ways that enhance our understanding of how people think and behave.
How Pew Research Center Uses Its National Public Opinion Reference Survey (NPORS)
In 2020, Pew Research Center launched a new project called the National Public Opinion Reference Survey (NPORS). NPORS is an annual, cross-sectional survey of U.S. adults. Respondents can answer either by paper or online, and they are selected using address-based sampling from the United States Postal Service’s computerized delivery sequence file.
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Country-Specific Methodology
Detailed information on Pew Research Center international survey meethodology, such as mode of interview, sampling design, margin of error, and design effect, for each country we survey, organized by survey, country and year.
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How asking about your sleep, smoking or yoga habits can help pollsters verify their findings
Pew Research Center uses benchmarking questions to ensure our surveys are accurate. Learn why and how we use these questions.
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Exit polls, election surveys and more: A guide for the 2018 midterms
On election night 2018, besides the exit polls there will be an additional source of data on who voted and why, developed by The Associated Press, Fox News and NORC at the University of Chicago and based on a very different methodology. That means that depending on where you go for election news, you may get a somewhat different portrait of this year’s electorate.
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‘Defining the universe’ is essential when writing about survey data
Given the wide range of people we speak to for our polls – and the issues we ask them about – it’s important to be as clear as possible about exactly who says what. In research circles, this practice is sometimes called “defining the universe.”
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Comparing Survey Sampling Strategies: Random-Digit Dial vs. Voter Files
A new telephone survey experiment finds that an opinion poll drawn from a commercial voter file produces results similar to those from a sample based on random-digit dialing.
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For Most Trump Voters, ‘Very Warm’ Feelings for Him Endured
In the wake of Donald Trump’s 2016 election victory, an overwhelming majority of those who said they had voted for him had “warm” feelings for him.
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What are nonprobability surveys?
Many online surveys are conducted using “nonprobability” or “opt-in” samples, which are generally easier and cheaper to conduct. In our latest Methods 101 video, we explore some of the features of nonprobability surveys and how they differ from traditional probability-based polls.
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Methods 101: What are nonprobability surveys?
Our latest Methods 101 video explores some of the ways these surveys differ from traditional probability-based polls.
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When writing about survey data, 51% might not mean a ‘majority’
For many people, “majority” is a word so common that they rarely have to think twice about what it means. But it’s a different matter for polling organizations like Pew Research Center. At the Center, writers cannot label a survey finding a “majority” unless it meets specific criteria.
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How Does Pew Research Center Measure the Religious Composition of the U.S.? Answers to Frequently Asked Questions
Question 1: Measuring religious identity How does Pew Research Center measure the religious identity of survey respondents and the religious composition of the U.S.? Answer: Generally, we rely on respondents’ self-identification. A key question we ask in many surveys is: “What is your present religion, if any? Are you Protestant, Roman Catholic, Mormon, Orthodox such […]
