Striking findings from 2025
Here’s a look back at 2025 through 12 of our most striking research findings.
Numbers, Facts and Trends Shaping Your World
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Americans’ Social Media Use 2025
YouTube remains the most popular, but adults are increasingly using Instagram, TikTok, WhatsApp and Reddit. Use of some platforms varies by age, gender, and race and ethnicity.
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How Parents Manage Screen Time for Kids
About four-in-ten parents say they could be doing better at managing their kid’s screen time. A larger share – 58% – say they’re doing the best they can.
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5 facts about Americans and YouTube
Here are five key findings about YouTube from our research to mark its 20th anniversary.
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Americans’ Social Media Use
YouTube and Facebook are by far the most used online platforms among U.S. adults. But TikTok’s user base has grown significantly in recent years: 33% of U.S. adults now say they use it, up from 21% in 2021.
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Teens, Social Media and Technology 2023
YouTube, TikTok, Snapchat and Instagram remain the most widely used online platforms among U.S. teens. And teens are less likely to be using Facebook and Twitter (recently renamed X) than they were a decade ago.
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Teens and social media: Key findings from Pew Research Center surveys
More than half of U.S. teens say it would be difficult for them to give up social media. 36% say they spend too much time on social media.
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Teens, Social Media and Technology 2022
The landscape of social media is ever-changing, especially among teens who often are on the leading edge of this space. A new survey of American teenagers ages 13 to 17 finds that TikTok has established itself as one of the top online platforms for U.S. teens, while the share of teens who use Facebook has fallen sharply.
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Many Americans Get News on YouTube, Where News Organizations and Independent Producers Thrive Side by Side
Videos from independent news producers are more likely to cover subjects negatively and discuss conspiracy theories.
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A Week in the Life of Popular YouTube Channels
The media landscape was upended more than a decade ago when the video-sharing site YouTube was launched. The volume and variety of content posted on the site is staggering. The site’s popularity makes it a launchpad for performers, businesses and commentators on every conceivable subject. And like many platforms in the modern digital ecosystem, YouTube […]
