A majority of U.S. TikTok users are there for product reviews and recommendations
A majority of U.S. adult TikTok users (62%) say a reason they use the site is to look at product reviews or recommendations.
Numbers, Facts and Trends Shaping Your World
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Majority of Americans aren’t confident in the safety and reliability of cryptocurrency
A 63% majority of Americans have little or no confidence that cryptocurrencies are reliable and safe, but some groups are more wary than others.
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Online shopping has grown rapidly in U.S., but most sales are still in stores
Through the first three quarters of 2023, retail e-commerce totaled $793.7 billion, or 14.9% of all retail sales.
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On alternative social media sites, many prominent accounts seek financial support from audiences
23% of the prominent accounts on the seven alternative social media sites studied sought financial support from their audiences in June 2022.
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For shopping, phones are common and influencers have become a factor – especially for young adults
Social media is an important tool for consumers, with some Americans – particularly younger adults – turning to influencer recommendations.
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Payment apps like Venmo and Cash App bring convenience – and security concerns – to some users
PayPal is used by a majority of U.S. adults (57%). Smaller shares report ever using Venmo (38%), Zelle (36%) or Cash App (26%).
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16% of Americans say they have ever invested in, traded or used cryptocurrency
The vast majority of U.S. adults have heard at least a little about cryptocurrencies like Bitcoin or Ether.
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From virtual parties to ordering food, how Americans are using the internet during COVID-19
Some Americans – particularly those who are younger or college educated – are finding virtual ways to connect, shop and be active.
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Gig Work, Online Selling and Home Sharing
24% of Americans report earning money from the digital ‘platform economy’ in the past year. The extra income they make is a luxury for some, but a necessity for others.
