Missing Mom or Dad
Only about six-in-ten members of the Millennial generation (62%) were raised by both parents.
Numbers, Facts and Trends Shaping Your World
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Comparison of Generations
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Comparison of Generations
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Millennials: Confident. Connected. Open to Change
A new national survey focuses on American teens and twenty-somethings who are making the passage into adulthood at the start of a new millennium. These young people have begun to forge their generational personality: confident, self-expressive, liberal, upbeat and open to change.
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Have Gone Shopping Online
Two thirds of online Americans say they have purchased a product online, such as a book, toy, music or clothing.
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Latino Youth Increasingly in School and Work Force
Young Latinos are more likely to be in school or the work force now than in previous generations.
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The Beatles: Here, There, Everywhere
Half of all Americans like the Beatles a lot, placing them at the top of a 20-artist popularity contest.
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Talkin’ ’bout my Generation
Most Americans believe there is a major difference between the views of younger and older people, and more than said so in 1969.
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Drivers Wanted
American life is driven by the automobile; not only is a car seen as an overwhelming necessity but most say not driving is a clear sign of old age.
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Gen Next: More Liberal, More Active
Six-in-ten Gen Nexters completely agree that it is their duty to always vote.
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Older Americans Increasingly Sign Online
The percentage of those ages 70 to 75 using the internet has nearly doubled, from 26% in 2005 to 46% in 2008.
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Gen X: Online Grown-Ups
Two-thirds of those ages 33 to 44 do their banking online and 80% have gone shopping on the internet.