Urban residents are more likely to use mobile and online sources, suburbanites are most heavily into social media, and rural residents are more inclined to word of mouth sources.
Pollsters sometimes match a “generic” Republican or Democratic candidate against an incumbent, or use a generic ballot to forecast which party is ahead in congressional elections. How to read these polls.
Fully 46% of internet users post original photos and videos online and 41% curate photos and videos on image-sharing sites. Women are more likely than men to use Pinterest, while Instagram and Tumblr attract equal shares of men and women.
On the eve of Apple’s unveiling of the iPhone 5, 45% of American adults own smartphones. They are particularly popular with young adults and those living in relatively higher income households; 66% of those ages 18-29 own smartphones, and 68% of those living in households earning $75,000 also own them.
Campaign and policy-related material on social networking sites plays a modest role in influencing most users’ views and political activities. Democrats and liberals are the most likely to say the sites have impact and are important and the politically engaged stand out in their use of the sites
Scott Keeter, director of survey research, explains why pollsters switch from registered voters to likely voters in their samples as Election Day nears, and how the Pew Research Center determines who is likely to vote.