What we know about TikTok content creators
On TikTok, Americans often follow people who have a strong social media presence. These creator accounts make up about half of all accounts that U.S. users follow.
Numbers, Facts and Trends Shaping Your World
Publications
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How news influencers talked about Trump and Harris during the 2024 election
Most news influencers published posts about both candidates in summer and fall, and identical shares were more critical than supportive of each.
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A closer look at Americans’ experiences with news on TikTok
Many TikTok accounts mix in news with a variety of other topics, from celebrity gossip to jokes and memes.
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America’s News Influencers
This study explores the makeup of the social media news influencer universe, including who they are, what content they create and who their audiences are.
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report
Who U.S. Adults Follow on TikTok
American TikTok users follow far more pop culture and entertainment accounts than news and politics ones.
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About 1 in 10 restaurants in the U.S. serve Mexican food
Although especially common in California and Texas, Mexican restaurants are found in a large majority of counties in the U.S.
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71% of Asian restaurants in the U.S. serve Chinese, Japanese or Thai food
In the U.S., 12% of all restaurants serve Asian food; that share is slightly higher than the 7% of the U.S. population that is Asian American.
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Links shared by prominent accounts on Twitter differ widely from those shared on alternative social media
Prominent accounts on Twitter are more likely than those on alternative social media sites to link to print publications, TV and wire services.
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report
The Role of Alternative Social Media in the News and Information Environment
In recent years, several new options have emerged in the social media universe, many of which explicitly present themselves as alternatives to more established social media platforms. Free speech ideals and heated political themes prevail on these sites, which draw praise from their users and skepticism from other Americans.
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Jobs, hobbies top the list of things U.S. adults put in their Twitter profiles; references to politics relatively rare
73% of U.S. adult Twitter users include identifiable text in their profile, but 27% include no text apart from the display and username fields.
