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Anna Lieb is a computational social science assistant at Pew Research Center.

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short readsJul 22, 2025

Google users are less likely to click on links when an AI summary appears in the results

In a March 2025 analysis, Google users who encountered an AI summary were less likely to click on links to other websites than users who did not see one.
reportMay 23, 2025

What Web Browsing Data Tells Us About How AI Appears Online

One month of web browsing data shows most respondents visited a search page with an AI-generated summary, but visits to in-depth content about AI were much rarer.

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ABOUT PEW RESEARCH CENTER Pew Research Center is a nonpartisan, nonadvocacy fact tank that informs the public about the issues, attitudes and trends shaping the world. It does not take policy positions. The Center conducts public opinion polling, demographic research, computational social science research and other data-driven research. Pew Research Center is a subsidiary of The Pew Charitable Trusts, its primary funder.

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