A majority of non-LGBTQ adults say all or most companies that promote Pride do so to help their business | Pew Research Center

May 13, 2025

About two-thirds of LGBTQ adults have participated in Pride Month events

A majority of non-LGBTQ adults say all or most companies that promote Pride do so to help their business

A majority of non-LGBTQ adults say all or most companies that promote Pride do so to help their business

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A majority of non-LGBTQ adults say all or most companies that promote Pride do so to help their business

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Infographic Gallery

About two-thirds of LGBTQ adults have participated in Pride Month events
Relatively few LGBTQ adults say all or most companies that promote Pride are motivated by a genuine desire to celebrate LGBTQ people
Participation in Pride events varies across LGBTQ groups
LGBTQ adults ages 60 and older are more likely than younger counterparts to know a lot about LGBTQ history
Most LGBTQ adults have taken part in Pride Month events
A majority of LGBTQ adults who know about LGBTQ history say they learned about it from the internet
A majority of non-LGBTQ adults say all or most companies that promote Pride do so to help their business