Numbers, Facts and Trends Shaping Your World
Bloggers expressed strong opinions on two topics last week—President Obama and Tropicana orange juice. Evaluations of Obama broke down on ideological grounds while the uproar over Tropicana’s change in packaging was about brand loyalty.
As the White House moved on a number of economic fronts last week, the financial meltdown and Obama’s big speech accounted for nearly half the news agenda. And the media distilled an unmistakable message about the direction of the new administration.
The most prominent narrative in social media online last week shifted from the stimulus bill to a critique of Obama’s first month in office. While the economic crisis was still a large topic, a policy change at Facebook created an uproar that forced the site to then change course.
Just as the stimulus fight was ending, another debate erupted last week over the President’s new housing package. And Detroit was back, once again with its hand outstretched. Another day, another storyline in the metastasizing economic meltdown.
Bloggers and the traditional media both focused heavily on the $790 billion economic stimulus package last week. But the new media news agenda also included such subjects as cheap eyewear, Catholic indulgences, and the Muppets.
The country’s financial crisis last week became the biggest story in more than three months. The Treasury Secretary got unflattering media reviews, but the press narrative turned more positive for President Obama.
Bloggers and the traditional media agreed on the two top news events last week, but with somewhat differing angles. New media users cared a lot more about nasty winter weather in other parts of the world.
It wasn’t much of a honeymoon, at least so far. And nowhere did the discussion of the economic crisis and the new Administration seem to beat up the President more roundly than in the studios of cable talk shows and, of course, on the radio.
Bloggers and the traditional media were both focused on the economy last week, but the online community was just as concerned with a Barack Obama-Rush Limbaugh feud and a practical joke involving a zombie sighting.
One week after Barack Obama’s swearing in, the battle over a stimulus plan restored the financial meltdown to a dominant role in the news agenda and triggered early questions about the President’s political skills. In the media narrative, the honeymoon chapter seemed over before it began.