Journalism

Damage control in Washington overtook damage control in the Gulf of Mexico as the BP oil spill generated its biggest week of media coverage since the April 20 rig explosion that triggered the disaster. The narrative was driven, in large part, by a president who spoke to the nation and an oil executive who took a pounding from Congress.

The drive for health care reform legislation proved to be the most passionate and polarizing policy fight of Barack Obama’s first year in office, with the public and Congress deeply divided over the initiative. And much of that battle played out through a changing media universe. A new PEJ study, examining 10 months of health care stories, identifies some of the key elements of that coverage.

Even as the story died down in the mainstream media last week, bloggers continued to debate the Israeli interdiction of a Turkish supply ship that left nine people dead. On Twitter, the focus on computer giant Apple continued. And on YouTube, a startling car accident drew more than three million hits.

In a week when voters went to the polls in 12 states and worries about the federal budget deficit grew, it was the spill of crude oil into the Gulf of Mexico that really captured the media’s attention—again. For the third week in a row, the growing disaster accounted for at least one-third of the newshole as finger-pointing became a larger aspect of the coverage.

Passions ran high as the blogosphere was consumed with the deadly confrontation between Israeli forces and a supply ship headed for Gaza last week. On Twitter, stories about European soccer led the week. And on YouTube, videos of the Mavi Marmara incident drew significant interest along with a toddler with an unhealthy addiction.

With the oil still gushing, BP making new efforts to stanch the spill and the Obama Administration taking a more aggressive line toward the energy company, the crisis in the Gulf of Mexico accounted for a third of last week’s news coverage. No other story came close although a deadly encounter on a boat headed for the Gaza Strip finished as the No. 2 subject.

The oil spill that won’t stop gushing became the story that won’t stop growing as the Gulf disaster coverage, fueled by a Presidential admission and a failed effort to cap the leak, reached new heights last week. No other subject—including a political controversy, a skittish stock market, the immigration issue or tensions in the Korean peninsula—came close to matching the spill’s coverage.

News that scientists had created the first-ever living cell controlled by synthetic DNA fascinated the blogosphere last week as the discussion focused on the ethics and implications of the achievement. On Twitter, a marketing campaign gone awry received the most attention. And on YouTube, a forceful political ad drew almost a million views.