Use of Online Rating Systems
33 million American internet users have reviewed or rated someone or something as part of an online rating system.
Numbers, Facts and Trends Shaping Your World
Twenty-six percent of adult internet users in the U.S. have rated a product, service, or person using an online rating system. These systems, also referred to as “reputation systems,” are interactive word-of-mouth networks that assist people in making decisions about which users to trust, or to compare their opinions with the opinions expressed by others. […]
According to a May-June 2004 telephone survey of 2,200 American adults, 64% of American households contain a regular user of prescription drugs. One in four Americans (26%) has used the internet to look for information about prescription drugs.
Candidates, Parties, and Advocacy Groups Spent $2.66 million on Banner Ads Between January and August, 2004 –less than $1 for every $100 spent on TV Ads.
American adult use of instant messaging continues to grow in intensity, particularly among younger users who appreciate and embrace the tools of expression embedded within IM programs.