Numbers, Facts and Trends Shaping Your World

Read our research on:

Internet and Technology

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    Information Searches That Solve Problems

    People who have faced one of several common government-related problems in the past two years are more likely to consult the internet than other sources, including experts and family members.

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    The new information order

    Where do you turn when you have a problem? Family and friends? Experts? Internet searches? Libraries?
    We asked those and a variety of other questions on a recent survey and found some surprising things.

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    Information Searches That Solve Problems

    There are several major findings in this report. One is this: For help with a variety of common problems, more people turn to the internet than consult experts or family members to provide information and resources.

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    Have you googled yourself today?

    The practice of “googling” someone is becoming more widespread in today’s search engine-driven world.

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    Holiday Data

    Full data sets for our Parents-Teens and Digital Footprints surveys are now posted and available for download.

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    Teens and Social Media

    More teens are creating and sharing material on the internet. 28% of online teens have blogs, up from 2004 with growth fueled almost entirely by girls. “Super communicators” rise as email fades as a tool for teens.

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    The Ever-Changing Footprint of a Report

    As is often the case when we release new reports, there are various cycles of commentary that help to deepen the discussion of the findings.

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    Digital Footprints

    Internet users are becoming more aware of their digital footprint; 47% have searched for information about themselves online, up from just 22% five years ago.