Numbers, Facts and Trends Shaping Your World

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  • short reads

    Rating Personal Finances

    As has been the case for some time, Americans are close to evenly divided between those who rate their personal finances as only fair or poor (51%) and those who say they are excellent or good (47%).

  • short reads

    Home Addresses Online

    More than a third of adults say that their home address is available online.

  • short reads

    The Young Value Wealth the Most

    Wealth holds a great attraction for the young, according to a recent Pew Social Trends survey, with 20% of all adults under age 30 saying being wealthy is a top priority for them — easily the largest proportion of any age group.

  • report

    While Democrats Battle on, McCain Makes News

    The new wrinkle in last week’s campaign coverage was not the Democrats’ results in Oregon and Kentucky or the flap over Hillary Clinton’s Robert Kennedy comment. It was the story of GOP hopeful John McCain finally morphing from bystander on the sidelines to newsmaker in the headlines.

  • report

    Polling in the age of cell phones

    Introduction In the past few years, the growing number of Americans living in households without landline telephones has challenged survey researchers to develop a variety of approaches to deal with this non-coverage issue. One approach is to add interviews over the cell phone to traditional random digit dial surveys of landline telephones.1 Adding cell phone […]

  • report

    Old media and new media blur just a little more

    In what could be considered a further blurring of traditional media and new forms of digital media, this weekend’s cover story in the New York Times Magazine features the intimate autobiographical account of Emily Gould, blogger and former Gawker …

  • report

    Foreign Disasters Attract Interest Despite Modest Coverage

    Summary of Findings The American public expressed strong news interest in the earthquake in China last week even as the news media remained heavily focused on the presidential campaign. In spite of modest coverage of both the earthquake in China and the cyclone that hit Burma, the public had a fairly good sense of the […]

  • short reads

    Highly Educated Hindus

    Nearly half (48%) of Americans of the Hindu faith have a post-graduate education.