Pew Research Center

FOR RELEASE OCTOBER 21, 2013

Public Registers Bumpy Launch of Health Care Exchange Websites

22% of Uninsured Have Visited Online Exchanges

FOR MEDIA OR OTHER INQUIRIES:

Communications Department
202.419.4372
www.pewresearch.org

RECOMMENDED CITATION

Pew Research Center, October 2013, "Public Registers Bumpy Launch of Health Care Exchange Websites"

About Pew Research Center

Pew Research Center is a nonpartisan, nonadvocacy fact tank that informs the public about the issues, attitudes and trends shaping the world. It does not take policy positions. The Center conducts public opinion polling, demographic research, computational social science research and other data-driven research. It studies politics and policy; news habits and media; the internet and technology; religion; race and ethnicity; international affairs; social, demographic and economic trends; science; research methodology and data science; and immigration and migration. Pew Research Center is a subsidiary of The Pew Charitable Trusts, its primary funder.

© Pew Research Center 2026

Table of contents

  • About Pew Research Center
  • Public Registers Bumpy Launch of Health Care Exchange Websites
  • About the Survey

Public Registers Bumpy Launch of Health Care Exchange Websites

22% of Uninsured Have Visited Online Exchanges

Survey Report

A few weeks after the launch of the state-level online health insurance exchanges that are a cornerstone of the Affordable Care Act, the public’s impression is that it has been a bumpy

Bumpy Launch for Health Insurance Exchanges

launch. About three-in-ten Americans (29%) say the online health insurance exchanges are working very or fairly well while 46% say they are not.

The national survey by the Pew Research Center, conducted Oct. 9-13 among 1,504 adults, finds that awareness of the exchanges has increased significantly over the past month. In early September, barely half (51%) knew that exchanges were going to be available in their state; that has risen to nearly two-thirds (65%) today.

One-in-Seven Have Visited Health Care Exchanges

Nationwide, 14% of adults report having visited an exchange, and another 23% say they intend to. These figures are higher among the 18% who say they currently do not have health insurance: 22% of uninsured Americans have already visited a site, and another 42% say they intend to do so.

So Far, Most Exchange Site Users Just Learning About Exchanges

So far, most of the visitors to the exchange websites are people who have insurance: 41% of exchange visitors have employer-provided insurance, and another 15% are covered by Medicare, Medicaid or another government program. Some 10% of exchange visitors are self-insured, and 29% of visitors are uninsured. Most (58%) who have visited the sites say they went just to learn more about the exchanges, while 32% say they were looking for health care options for themselves or their families.

Despite offering critical evaluations of how well the exchanges are working, many of the sites’ actual visitors report that they did not face significant problems. Among those who have visited an exchange website, more say the exchanges overall are not working well by a 56%-37% margin. Yet when asked about their own experience on an exchange website, a 56% majority say they personally found the site to be very or fairly easy to use, while 40% say it was difficult to use.

More Know Exchanges are Available

Growing Awareness of Exchanges

Today, 65% say that an exchange is available to people in their state, up 14-points from September. Another 12% say that there is not an exchange in their state, and 23% are uncertain.

Increased awareness is evident across-the-board, though a substantial party gap persists. Today 71% of Democrats say an exchange is available in their state, compared with 58% of Republicans.

Awareness of the exchanges remains significantly lower in states that have decided against state involvement in the exchanges and that, as a result, have exchanges that are being run by the federal government. In the 27 states that have federally-run programs, 59% are aware that an exchange is available in their state. In the 24 states (including D.C.) with state-based health care exchanges or state-federal partnerships, 72% are aware than an exchange is available.

No Shift in Plans to Get Insurance

Among uninsured Americans, 59% now say an exchange is available in their state, up from 50% a month ago. Yet there is no shift in the share of uninsured who say they plan to get insurance because of the new law that requires individuals to sign up by the end of the year.

Most uninsured Americans (65%) say they plan to get health insurance over the course of the next six months, but just 26% say this is because of the new health care law while 38% say they had planned to get insurance anyway. These proportions are little changed from last month.

Broad Impression that Exchanges Aren’t Working

How Well are the Online Health Insurance Exchanges Working?

Public views of how the health insurance exchanges are working are, on balance, negative: 46% say they are working not too (23%), or not at all (24%), well; just 29% say they are working very (7%) or fairly (22%) well.

But views of the exchanges vary across groups. Young people and those with annual household incomes of less than $30,ooo are divided in their evaluations of the exchanges, while the assessments of older and more affluent Americans are more negative.

By about two-to-one, whites have a more negative (52%) than positive (24%) impression of the health insurance exchanges. Black opinions are considerably more positive: 51% say the exchanges are working well, while just a quarter (25%) say they are not.

And while a plurality of Democrats (44%) say the exchanges are working well, that compares with just 25% of independents and only 14% of Republicans.

Assessments are somewhat more positive in states with state-based health care exchanges (32% say exchanges are working well) than in those where these exchanges are being run by the federal government (26% say working well).

And although those who have visited the exchanges are more likely to provide an evaluation for how well they are working, the balance of opinion among this group is little different than among the overall public. Even though most report that they found the exchanges easy to use, by a 56% to 37% margin exchange users say the overall program is not working well.

Visiting the Exchange Websites

Have You Visited Any of the Exchanges?

Although only 14% say they have already visited one of the exchange websites, an additional 23% say they think they will do so in the next few months. Those without health insurance are more likely than those with insurance to have already visited (22% vs. 12%) or to plan to do so (42% vs. 19%) in the coming months.

Among insured Americans, those who purchase their own health insurance individually are more interested in the exchanges than those who have insurance through an employer or the government. Among the self-insured, who represent 8% of all respondents, 46% either have already visited (18%) or plan to visit (28%) the exchanges. This compares to 35% of people who have employer-provided health insurance and just 25% of those who receive coverage through a government program such as Medicare or Medicaid.

Many Exchange Users “Just Looking”

But even among the uninsured who plan to visit the sites, many are not yet seriously thinking of the exchanges as a health insurance option. While 64% of uninsured Americans either have visited or plan to visit an exchange website, only 33% say they are looking at health insurance options for themselves and their families. Nearly as many (29%) say they have visited or plan to visit the sites but only to learn about the exchanges, not to look at options for themselves.

No Change in Views of the ACA

10-21-2013 9

Public assessments of the 2010 health care law are virtually unchanged from last month. Currently, 41% of Americans approve of the law, while 52% disapprove. The balance was 42% to 53% a month ago. The survey, was conducted in the midst of the government shutdown, which was prompted in part by opposition to the Affordable Care Act (ACA).

Appendix: Health Insurance Exchanges by State

The health care law establishes exchanges in all 50 states and Washington DC; 27 states have decided not to create their own exchanges and will default to a federal exchange. Of the remaining 24 (including Washington, DC), 17 are creating state-based exchanges, while 7 are creating state-federal partnership exchanges.

States with federal exchanges: AL, AK, AZ, FL, GA, IN, KS, LA, ME, MS, MO, MT, NE, NJ, NC, ND, OH, OK, PA, SC, SD, TN, TX, UT, VA, WI, WY

States with state-based exchanges: CA, CO, CT, DC, HI, ID, KY, MD, MA, MN, NV, NM, NY, OR, RI, VT, WA

States with state/federal partnership exchanges: AR, DE, IL, IA, MI, NH, WV

For the analysis in this report, states with state/federal partnerships are grouped with states with state-based exchanges.

Source: Kaiser Family Foundation

About the Survey

The analysis in this report is based on telephone interviews conducted October 9-13, 2013 among a national sample of 1,504 adults, 18 years of age or older, living in all 50 U.S. states and the District of Columbia (752 respondents were interviewed on a landline telephone, and 752 were interviewed on a cell phone, including 407 who had no landline telephone). The survey was conducted by Abt SRBI. A combination of landline and cell phone random digit dial samples were used; both samples were provided by Survey Sampling International. Interviews were conducted in English and Spanish. Respondents in the landline sample were selected by randomly asking for the youngest adult male or female who is now at home. Interviews in the cell sample were conducted with the person who answered the phone, if that person was an adult 18 years of age or older. For detailed information about our survey methodology, see https://alpha.pewresearch.org/pewresearch-org/politics/methodology/

The combined landline and cell phone sample are weighted using an iterative technique that matches gender, age, education, race, Hispanic origin and nativity and region to parameters from the 2011 Census Bureau’s American Community Survey and population density to parameters from the Decennial Census. The sample also is weighted to match current patterns of telephone status and relative usage of landline and cell phones (for those with both), based on extrapolations from the 2012 National Health Interview Survey. The weighting procedure also accounts for the fact that respondents with both landline and cell phones have a greater probability of being included in the combined sample and adjusts for household size among respondents with a landline phone. Sampling errors and statistical tests of significance take into account the effect of weighting. The following table shows the unweighted sample sizes and the error attributable to sampling that would be expected at the 95% level of confidence for different groups in the survey:

About the Survey

Sample sizes and sampling errors for other subgroups are available upon request.

In addition to sampling error, one should bear in mind that question wording and practical difficulties in conducting surveys can introduce error or bias into the findings of opinion polls.