Pew Research Center

FOR RELEASE JANUARY 10, 2008

Getting It Wrong

by Andrew Kohut, President, Pew Research Center<Br />Special to the New York Times

FOR MEDIA OR OTHER INQUIRIES:

Communications Department
202.419.4372
www.pewresearch.org

RECOMMENDED CITATION

Pew Research Center, January 2008, "Getting It Wrong"

About Pew Research Center

Pew Research Center is a nonpartisan, nonadvocacy fact tank that informs the public about the issues, attitudes and trends shaping the world. It does not take policy positions. The Center conducts public opinion polling, demographic research, computational social science research and other data-driven research. It studies politics and policy; news habits and media; the internet and technology; religion; race and ethnicity; international affairs; social, demographic and economic trends; science; research methodology and data science; and immigration and migration. Pew Research Center is a subsidiary of The Pew Charitable Trusts, its primary funder.

© Pew Research Center 2026

Table of contents

  • About Pew Research Center

Getting It Wrong

by Andrew Kohut, President, Pew Research Center<Br />Special to the New York Times

The failure of the New Hampshire pre-election surveys to mirror the outcome of the Democratic race is one of the most significant miscues in modern polling history. All the published polls, including those that surveyed through Monday, had Sen. Barack Obama comfortably ahead with an average margin of more than 8 percent. These same polls showed no signs that Sen. Hillary Clinton might close that gap, let alone win.

While it will take time for those who conducted the New Hampshire tracking polls to undertake rigorous analyses of their surveys, a number of things are immediately apparent. First, the problem was not a general failure of polling methodology. Second, the inaccuracies don’t seem related to the subtleties of polling methods. Third, the mistakes were not the result of a last-minute trend going Mrs. Clinton’s way. Fourth, some have argued that the unusually high turnout may have caused a problem for the pollsters. It’s possible, but unlikely. To my mind all these factors deserve further study. But another possible explanation cannot be ignored — the longstanding pattern of pre-election polls overstating support for black candidates among white voters, particularly white voters who are poor.

Read the full article at nytimes.com