Pew Research Center

FOR RELEASE OCTOBER 10, 1997

America’s Place in the World II

More Comfort with Post-Cold War Era; Opinion Leaders Say, Public Differs

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Pew Research Center, October 1997, "America’s Place in the World II"

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Table of contents

  • About Pew Research Center
  • America’s Place in the World II
  • Selected Tables
  • Methodology

America’s Place in the World II

More Comfort with Post-Cold War Era; Opinion Leaders Say, Public Differs

Introduction and Summary

The post-Cold War era may be less than a decade old, but Americans whose views help shape U.S. foreign policy have grown remarkably comfortable with it. Compared to four years ago when they were deeply troubled, American Opinion Leaders today see the world as a better place, where U.S. influence is enhanced and there are fewer worries about potential trouble spots. In striking contrast, the American public’s global view remains bleak.

Among Opinion Leaders, a substantial increase in confidence in the Clinton administration plays a significant part in this decidedly different climate of opinion. Four years ago, the then-new president received at best a mixed review from a similar group of Influential Americans. Today solid majorities in each group — ranging from corporate CEOs to religious leaders — approve of his overall performance in office. Specifically, Influential Americans credit Clinton for his trade policies, handling of Bosnia and for the quality of his foreign policy appointments.

The public shares this much improved opinion of President Clinton and his foreign policy, but those sentiments have not affected its view of the world. Opening a new and dramatic opinion gap with America’s Opinion Leaders, the general public remains dissatisfied with world conditions and sees no change in America’s influence. The dichotomy between ordinary Americans and Opinion Leaders in part may reflect the public’s scant knowledge of international affairs and a media focus on violence, conflict and instability.

Moreover, most Americans fundamentally doubt the relevance of international events to their own lives. While the percentage of people holding isolationist views did not increase (as it had in previous surveys in this series), majorities — sometimes large majorities — say events in Europe, Mexico, Asia and Canada have little or no impact on them.

These are the principal findings of a four year trend survey that included foreign affairs and security experts, journalists, scholars, scientists, religious leaders, governors and mayors, top business executives, Congressional staff and labor leaders. The Center interviewed nearly 600 of these Opinion Leaders (or Influentials) culled from these ten different groups or professions for the report. A representative sample of two thousand adults was surveyed by phone between September 4 and 11 as well.

A Post, Post -Cold War View

Influential Americans are much more confident about this country’s place in the world now compared to four years ago when they were anxious about the future in the wake of the collapse of the Soviet Union. They are also much more satisfied with the way things are going both in the world and in the United States.

Twice as many Americans in leadership positions believe the United States plays a more important role in the world today than thought so in 1993 when the Center conducted its first poll in this series. Four out of five still prefer a shared leadership role for the nation, but several Influential groups are now more inclined to say the United States should be the single world leader.

Far more are willing to keep defense spending the same than four years ago, 50% vs. 31%, with even some greater sentiment for actually increasing it, despite the lack of an enemy that structured the overarching national strategy of Cold War years. Most of the Influentials surveyed support the current level of preparedness as consistent with U.S. strategy of being able to fight two wars, in Europe and in Asia, at the same time.

American Opinion Leaders have also changed their mind on Bosnia, although not to such a significant degree. Bosnia was the foreign policy issue on which Influentials were most critical of President Clinton four years ago. Now a plurality rate U.S. efforts to bring peace to the Balkans only fair, about on a par with U.S. efforts to deal with China as an emerging world power, but this is higher than they grade U.S. efforts to cope with several other foreign policy problems such as stopping the flow of illegal immigrants or protecting the global environment. Moreover, majorities in all Influential groups, often large majorities, would support extending the U.S. military mission in Bosnia if peace depended on its presence.

The Public Differs

The public, in contrast, does not see a more rosy world. Whereas four years ago the public and the Influentials were essentially in lock-step in their sour evaluation of world conditions (only 28% and 25% satisfied, respectively), the public today remains unchanged in its assessment (29% satisfied) while the Opinion Leaders register 58% satisfaction. Similarly, the public and the Influentials were close together four years ago in assessing the nation (20% and 25% satisfied, respectively); while both are more satisfied now in this respect, the public is considerably less positive than the Opinion Leaders (45% and 73% satisfied, respectively).

The American public does not think the United States today plays a greater global role than it did a decade ago. It is no more inclined to have the United States act as single world leader than before, nor any more generous with money for the military (although support for keeping spending at current levels remains high at 57%). It is also no more willing to use U.S. forces abroad in potential trouble spots than it was four years ago.

Average Americans are not enamored by U.S. activities in Bosnia, either. Barely half (48%) would support continuing the mission of American forces there even if it was necessary to keep the peace. A larger percentage (61%) does not believe U.S. and other NATO forces have improved chances so far for a permanent end to the fighting in the Balkans. A majority (55%) complains that Clinton has not adequately explained the purpose of U.S. forces there, up significantly in two years.

China: A Problem, Not An Adversary

American Influentials in the Pew Center survey also express little alarm about international problems. Concerns about global instability, including nuclear proliferation, continue to be the greatest general worries. China is the one geo-political problem that attracts most attention. But in a number of ways Opinion Leaders express only moderate concern about most other potential problems.

  • Pluralities in eight of the ten Influential groups polled see less chance of an attack on the United States with weapons of mass destruction now compared to ten years ago. Security experts notably take a more pessimistic view– with a 63% majority seeing a greater chance of attack. All Influential groups see much less risk of a nuclear exchange between India and Pakistan than they did in 1993.
  • Quebec’s secession from Canada is deemed unlikely despite the near success of the separatist referendum two years ago; and if Quebec does secede, only minor difficulties are anticipated for the United States as a result.
  • Most Opinion Leaders are sanguine about the effects of European economic and political integration on the U.S.
  • Few envision a civil war in Turkey.

While Influentials are twice as certain as in 1993 that China will become an assertive world power, most regard China as a serious problem rather than an adversary. Most are optimistic about the continued economic prosperity in Hong Kong under mainland rule. Opinion Leaders would advocate significant change in U.S. policy toward China after rather grave actions such as invading Taiwan or eliminating civil liberties in Hong Kong.

Significant majorities of all Opinion Leader groups would oppose U.S. insistence on applying American human and civil rights standards throughout the world if it seriously risked antagonizing friendly nations that follow different traditions. But there is a hint of increased priority being placed on protecting weaker nations against foreign aggression even if U.S. vital interests are not at stake.

Absent the single enemy that united disparate interests during the Cold War, Opinion Leaders surveyed show markedly different degrees of willingness to use America’s military might in potential conflict situations. Majority support increased in favor of the use of U.S. forces in two of the four cases posed — if Iraq invaded Saudi Arabia and if Arab forces invaded Israel — and remains steady in the case of North Korea invading South Korea. Majorities of all but one Influential group oppose the fourth case — use of force if the Mexican government were falling to revolution or civil war.

Nuclear Proliferation And Energy Top Goals

The consensus among Influentials on the greatest dangers to world stability remains much the same as four years ago: nationalism and ethnic hatred followed by proliferation of weapons of mass destruction. Reflecting these worries, Influentials overwhelmingly want the main U.S. foreign policy goal to be halting the spread of weapons of mass destruction: fully 86% give it top priority. Second, also as it was four years ago, is insuring adequate energy supplies for the United States (61%). Third is combating international drug trafficking. Fewer respondents now see strengthening the United Nations as a top priority goal. Reducing foreign trade deficits also has lost urgency.

Improving the global environment rates much higher for Union leaders, Governors and Mayors, and Scientists than for Business leaders or Security experts. Improving living standards in developing nations receives much greater support from Religious leaders than from any other group. Reducing foreign trade deficits looms as much more important for Governors and Mayors.

Other notable attitudes found among American Opinion Leaders include:

  • Majorities, usually large majorities, endorse the expansion of NATO into Central Europe. Least enthusiasm for the move comes from the Security and Foreign Affairs groups, with Security experts only marginally in favor of including Hungary, Poland and the Czech Republic. There is somewhat less support among Opinion Leaders for a second round of expansion, though majorities in most groups remain in favor, with the Security and Foreign Policy experts again most dubious.
  • Overwhelming majorities believe NAFTA is a good thing, except Labor Union leaders, more than two thirds of whom say it is a bad thing. Smaller majorities in most Influential groups favor extending the pact to other Latin American counties. Here again, Union Leaders are the exception — three to one against it. Governors and Mayors, while supportive overall, are the next most reserved about expansion of the free trade association.
  • Majorities, sometimes large majorities, of Influentials favor either major reforms of the Central Intelligence Agency or its outright abolition in favor of a new agency. Capitol Hill staffers oppose abolition and lean more than other groups to only minor reforms.

The Public’s Agenda

Public responses suggest that it has not yet caught up to changed conditions over the past few years. While the public at large continues to have a gloomy international outlook, the very small percentage of Americans who are well informed about foreign affairs and have a college degree (about 4% of all Americans) have a positive view of world conditions — one that approaches that of Opinion Leaders. (See page 14.)

Much of the broader public also does not consider foreign affairs important to their lives. Majorities of varying sizes say events in Europe, Asia, Mexico and Canada have little or no impact on them. Similarly large majorities say the news media carries about the right amount of foreign news. Knowledge of international policy and events is minimal. Fully 63% support expansion of NATO, but only 10% can correctly name any one of the three nations to be admitted.

As found four years ago, the public differs with Influentials on the top U.S. foreign policy priority. Protecting American jobs is given most priority, an effort which draws comparatively little attention among Influential groups except for Union leaders and Governors and Mayors. After this bread and butter issue, the public falls into line with Opinion Leaders, giving high priority to preventing nuclear proliferation, as well as to issues with domestic effects such as stopping drug trafficking, protecting U.S. energy supplies and safeguarding the global environment.

Sample

The purpose of the Pew Center survey was primarily to learn what America’s leadership elites believe America’s role in the post Cold War world should be. These leadership respondents, whom we call America’s Influentials or Opinion Leaders, consisted of 591 men and women chosen from recognized lists of top individuals in various fields or by virtue of their leadership positions.1

The Business and Finance group consisted of chief executive officers in industry and finance picked at random from these categories of Fortune 1000’s list of leading companies. The Foreign Affairs group was selected at random from the membership list of the Council on Foreign Relations. The Security group was selected at random from the list of American members of the International Institute for Strategic Studies. The Science and Engineering group was picked at random from members of the National Academy of Sciences and the National Academy of Engineers. Governors and mayors were chosen from among the fifty state governors and mayors of cities with populations over 80,000.

Among respondents selected on a non-random basis, Academics were taken from a list of leaders of the private universities rated as “most difficult” to enter and those state universities rated as “very difficult” to enter. The Think Tank portion of the Academic sample included the heads of major think tanks listed in The Capitol Source. Religion respondents were selected from the leadership of, among others, all Protestant denominations with memberships over 700,000; each of the 33 Catholic Archdioceses of the country; and the three mainstream Jewish movements. Media respondents were selected from among top individuals in television, newspapers, radio and news magazines. Union Leaders were selected from top officials of the nation’s 50 largest unions. And the Capitol Hill staff were selected from committees handling international affairs and the personal staffs of members serving on such committees.

PUBLICS INTERVIEWED

  • General Public (2000)
  • Media (73)
  • Business and Finance (35)
  • Foreign Affairs (69)
  • Security (57)
  • Governors and Mayors (75)
  • Think Tanks and Academics (93)
  • Religious Leaders (36)
  • Science and Engineering (92)
  • Labor Union (24)
  • Congressional staff (37)

Demographically, Influential respondents were mostly male, white and highly educated: 94% held university degrees, including 27% with masters degrees and 46% with doctorates. About one third (34%) had served in the military. Democrats outnumbered Republicans 41% to 26% overall, with another 32% self-described Independents. Half the sample (50%) described themselves as moderates, with another 27% describing themselves as liberal and 20% as conservative. The 1997 Influential sample closely parallels the 1993 sample in all respects.

The parallel public survey was undertaken to compare with the Influentials. It polled 2,000 adults who form a cross-section of American society in all of the various demographic measures.

Selected Tables

INTERNATIONALIST/ISOLATIONIST TREND

Question: The U.S. should mind its own business internationally and let other countries get along the best they can on their own.

Methodology

Design of the Influential Americans Survey Sample

The results of the Opinion Leaders survey are based on Americans who are influential in their chosen field. The sample was designed to represent these Influentials in ten professional areas of expertise: media; business and finance; foreign affairs; defense; state and local government; think tanks and academia; religious organizations; science and engineering; labor; and Congressional staff. Every effort was made to make the sample as representative of the leadership of each particular field as possible. However, because the goal of the survey was to identify people of particular power or influence, the sampling was purposive in overall design, but systematic with regard to respondent selection wherever possible.

The final selected sample was drawn from ten subsamples. Subsamples were split into replicates and quotas were set for number of completed interviews from each subsample. These quotas were set because the size of the sampling frame for each subsample varied a great deal. In order to ensure adequate representation of the smaller groups in the final sample of complete interviews it was necessary to set quotas. The subsamples and final completed interviews for each are listed below:

COMPLETED SUBSAMPLE INTERVIEWS

  • Media 73
  • Business and Finance 35
  • Foreign Affairs 69
  • Security 57
  • Governors and Mayors 75
  • Think Tanks and Academics 93
  • Religious Leaders 36
  • Science and Engineering 92
  • Labor Union 24
  • Congressional staff 37

The specific sampling procedures for each subsample are outlined below.

I. Media

The media sample included people from all types of media: newspapers, magazines, television and radio. Various editors (editors, editors of the editorial page, managing editors) and DC bureau chiefs were selected from: the top daily newspapers (based on circulation); additional newspapers selected to round out the geographic representation of the sample; news services; and different types of magazines including news, literary, political, and entertainment and cultural magazines.

For the television sample, people such as DC bureau chiefs, news directors or news editors, anchors, news executives, and executive producers were selected from television networks, chains and news services.

The radio sample included news directors and/or DC bureau chiefs at several top radio stations.

Top columnists listed in the National Journal’s Capital Source and the News Media Yellow Book were also selected as part of the media subsample.

In each part of the media subsample it is possible that more than one individual at an organization was interviewed.

II. Business and Financial

The Business and Financial sample selected Chief Executive Officers from businesses on the Fortune 1000 list of industry and service companies. The business part of the sample was a random selection of businesses in industry and manufacturing. The financial sample was drawn from companies in commercial banking, diversified financial, and savings and loans.

III. Foreign Affairs

The Foreign Affairs sample was randomly selected from the membership roster of the Council on Foreign Relations.

IV. Security

The Security sample was randomly selected from the list of American members of the International Institute for Strategic Studies.

V. State and Local Government

Governors of the 50 states were drawn for the sample, as well as a random sample of mayors of cities with a population of 80,000 or more.

VI. Think Tanks and Academics

The heads of various influential think tanks listed in The Capitol Source were selected. For the academic sample, officers (President, Provost, Vice-President, Dean of the Faculty) of the most competitive schools overall and the most competitive state schools (as identified in a college directory) in the United States were selected.

VII. Religion

For the religion sample, religious bodies with membership over 700,000 each were identified as Protestants, Catholics, Jews and Muslims. Top U.S. figures in each national organization were selected in addition to the top people at the National Council of Churches.

VIII. Science and Engineering

The science sample was a random sample of scientists drawn from the membership of the National Academy of Sciences.

The engineering sample was a random sample of engineers drawn from the membership of the National Academy of Engineers.

IX. Labor Unions

The Labor Union sample consisted of top national officers in the 50 largest national unions (based on membership as listed in the 1997 World Almanac).

X. Congressional Policy Staff

The Congressional Policy Staff group was comprised of staffers in both the House and the Senate who work for either: a committee which deals with foreign affairs, defense, or intelligence; or a Member who holds influence on these issues either by dint of leadership position or seniority on a relevant committee. The sample broadly reflected the current partisan breakdown of the Congress.

Each person sampled for this survey was mailed an advance letter on The Pew Research Center for The People and The Press letterhead and signed by Andrew Kohut, Director of the Center. These letters were intended to introduce the survey to prospective respondents, describe the nature and purpose of the survey and encourage participation in the survey. Approximately one week after the letter was mailed specially trained interviewers began calling the individual sample members to conduct the survey or set up appointments to conduct the survey at a later date.

Interviewers for this survey were experienced, executive interviewers specially trained to ensure their familiarity with the questionnaire and their professionalism in dealing with professionals of this level. The interviewing was conducted from July 7, 1997 through September 23, 1997.

About The Public Survey

Results for the main general public survey are based on telephone interviews conducted under the direction of Princeton Survey Research Associates among a nationwide sample of 2,000 adults, 18 years of age or older, during the period September 4-11, 1997. For results based on the total sample, one can say with 95% confidence that the error attributable to sampling and other random effects is plus or minus 2 percentage points. For results based on either Form 1 (N=1007) or Form 2 (N=993), the sampling error is plus or minus 4 percentage points.

In addition to sampling error, one should bear in mind that question wording and practical difficulties in conducting surveys can introduce error or bias into the findings of opinion polls.

Survey Methodology in Detail

The sample for this survey is a random digit sample of telephone numbers selected from telephone exchanges in the continental United States. The random digit aspect of the sample is used to avoid “listing” bias and provides representation of both listed and unlisted numbers (including not-yet-listed). The design of the sample ensures this representation by random generation of the last two digits of telephone numbers selected on the basis of their area code, telephone exchange, and bank number.

The telephone exchanges were selected with probabilities proportional to their size. The first eight digits of the sampled telephone numbers (area code, telephone exchange, bank number) were selected to be proportionally stratified by county and by telephone exchange within county. That is, the number of telephone numbers randomly sampled from within a given county is proportional to that county’s share of telephone numbers in the U.S. Only working banks of telephone numbers are selected. A working bank is defined as 100 contiguous telephone numbers containing three or more residential listings.

The sample was released for interviewing in replicates. Using replicates to control the release of sample to the field ensures that the complete call procedures are followed for the entire sample. The use of replicates also ensures that the regional distribution of numbers called is appropriate. Again, this works to increase the representativeness of the sample.

At least four attempts were made to complete an interview at every sampled telephone number. The calls were staggered over times of day and days of the week to maximize the chances of making a contact with a potential respondent. All interview breakoffs and refusals were re-contacted at least once in order to attempt to convert them to completed interviews. In each contacted household, interviewers asked to speak with the “youngest male 18 or older who is at home”. If there is no eligible man at home, interviewers asked to speak with “the oldest woman 18 or older who lives in the household”. This systematic respondent selection technique has been shown empirically to produce samples that closely mirror the population in terms of age and gender.

Non-response in telephone interview surveys produces some known biases in survey-derived estimates because participation tends to vary for different subgroups of the population, and these subgroups are likely to vary also on questions of substantive interest. In order to compensate for these known biases, the sample data are weighted in analysis.

The demographic weighting parameters are derived from a special analysis of the most recently available Census Bureau’s Current Population Survey (March 1996). This analysis produced population parameters for the demographic characteristics of households with adults 18 or older, which are then compared with the sample characteristics to construct sample weights. The analysis only included households in the continental United States that contain a telephone.

The weights are derived using an iterative technique that simultaneously balances the distributions of all weighting parameters.