---
"title": "7. Few cellphone readers of long- or short-form articles visit multiple articles on a site"
"description": "News outlets are often interested in not just how well an individual article captures a user’s attention, but how likely a user is to continue to turn to their outlet for news. To answer this question, we looked at the number of cellphone users who viewed more than one article on a site – whether […]"
"date": "2016-05-05"
"authors":
  -
    "name": "Amy Mitchell"
    "job_title": "Former Director, Journalism Research"
    "link": "https://alpha.pewresearch.org/pewresearch-org/staff/amy-mitchell/"
  -
    "name": "Galen Stocking"
    "job_title": "Associate Director, Research"
    "link": "https://alpha.pewresearch.org/pewresearch-org/staff/galen-stocking/"
  -
    "name": "Katerina Eva Matsa"
    "job_title": "Director, News and Information Research"
    "link": "https://alpha.pewresearch.org/pewresearch-org/staff/katerina-eva-matsa/"
"url": "https://alpha.pewresearch.org/pewresearch-org/journalism/2016/05/05/7-few-cellphone-readers-of-long-or-short-form-articles-visit-multiple-articles-on-a-site/"
"categories":
  - "Digital News Landscape"
  - "E-Reading"
  - "Mobile"
  - "News Media Trends"
  - "Platforms & Services"
  - "State of the News Media (Project)"
  - "Technology Adoption"
---

# 7\. Few cellphone readers of long- or short-form articles visit multiple articles on a site

[![Long-form readers somewhat more likely to visit multiple articles on a site](https://alpha.pewresearch.org/pewresearch-org/wp-content/uploads/sites/20/2016/04/PJ_2016.05.05_long-form-20.png?w=316){.alignright width=280}](https://alpha.pewresearch.org/pewresearch-org/journalism/2016/05/05/long-form-reading-shows-signs-of-life-in-our-mobile-news-world/pj_2016-05-05_long-form-20-png/)

News outlets are often interested in not just how well an individual [article](https://alpha.pewresearch.org/pewresearch-org/journalism/2016/05/05/parsely-terminology/#articles) captures a user’s attention, but how likely a user is to continue to turn to their outlet for news. To answer this question, we looked at the number of [cellphone](https://alpha.pewresearch.org/pewresearch-org/journalism/2016/05/05/parsely-terminology/#cellphone) users who viewed more than one article on a site – whether short- or long-form.

Visitors to [long-form](https://alpha.pewresearch.org/pewresearch-org/journalism/2016/05/05/parsely-terminology/#long-form) articles were somewhat more likely to view multiple articles on a site than visitors to [short-form](https://alpha.pewresearch.org/pewresearch-org/journalism/2016/05/05/parsely-terminology/#short-form) articles. However, this does not necessarily mean that long-form reading cultivates site loyalty. Nearly three-in-ten cellphone users who visited at least one long-form article viewed multiple articles on the site. On the other hand, about one fifth (21%) of users who viewed at least one short-form article did so.

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**Next:** [8. Engaged time with long-form news varies by topic](https://alpha.pewresearch.org/pewresearch-org/journalism/2016/05/05/8-engaged-time-with-long-form-news-varies-by-topic/markdown)