FOR RELEASE MARCH 19, 2012

Newspapers: Building Digital Revenues Proves Painfully Slow

The newspaper industry enters 2012 neither dying nor assured of a stable future. The industry has rallied around a story about itself – that year-by year it is developing new digital products and new revenue streams to transition from dependence on print advertising. In 2011, that traditional advertising pool declined for a sixth consecutive year. The website of the Gannett Company, emphasizing those digital initiatives, now intentionally has no mention of newspapers on its home page.

BY Emily Guskin, Tom Rosenstiel and Amy Mitchell

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RECOMMENDED CITATION

Pew Research Center, March 2012, "Newspapers: Building Digital Revenues Proves Painfully Slow"

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Table of contents

Newspapers: Building Digital Revenues Proves Painfully Slow

The newspaper industry enters 2012 neither dying nor assured of a stable future. The industry has rallied around a story about itself – that year-by year it is developing new digital products and new revenue streams to transition from dependence on print advertising. In 2011, that traditional advertising pool declined for a sixth consecutive year. The website of the Gannett Company, emphasizing those digital initiatives, now intentionally has no mention of newspapers on its home page.