---
"title": "Cable: Audience vs. Economics"
"description": "Two paths diverging would be one way of putting it. A glance at the finances of cable news in 2010 would leave one feeling outright bullish. All three major news channels were projected to have increases in operating profits — Fox News by 27%, CNN (and HLN) by 7% and MSNBC by 8%, according to the market research firm SNL Kagan.1"
"date": "2011-03-19"
"authors":
  -
    "name": "Jesse Holcomb"
    "job_title": "Former Associate Director"
    "link": "https://alpha.pewresearch.org/pewresearch-org/staff/jesse-holcomb/"
  -
    "name": "Amy Mitchell"
    "job_title": "Former Director, Journalism Research"
    "link": "https://alpha.pewresearch.org/pewresearch-org/staff/amy-mitchell/"
  -
    "name": "Tom Rosenstiel"
    "job_title": "Guest Contributor"
"url": "https://alpha.pewresearch.org/pewresearch-org/journalism/2011/03/19/cable-audience-vs-economics/"
"categories":
  - "State of the News Media (Project)"
---

# Cable: Audience vs. Economics