Pew Research Center

FOR RELEASE MARCH 19, 2010

Economic Attitudes

The biggest question facing online journalism today is how to pay for it. With revenue declining both online and in legacy platforms, news organizations say they are intensifying the search for new models. What kind of new advertising options are out there? How will users respond? And would consumers in the marketplace accept pay walls?

BY Pew Research Center: Journalism & Media staff

FOR MEDIA OR OTHER INQUIRIES:

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www.pewresearch.org

RECOMMENDED CITATION

Pew Research Center, March 2010, "Economic Attitudes"

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  • About Pew Research Center

Economic Attitudes

The biggest question facing online journalism today is how to pay for it. With revenue declining both online and in legacy platforms, news organizations say they are intensifying the search for new models. What kind of new advertising options are out there? How will users respond? And would consumers in the marketplace accept pay walls?