---
"title": "PEJ Embed Study Topline"
"description": "    Outlet Date   TOTAL Network Cable 21&22 Mar 24-Mar   N=108 N=57 N=51 N=72 N=36 DATE           March 21st 41.7% 42.1% 41.2% 62.5% – March 22nd 25.0 24.6 25.5 37.5 – March 24th 33.3 33.3 33.3 – 100% Total 100% 100% 100% 100% 100%           […]"
"date": "2003-04-03"
"authors":
  -
    "name": "Pew Research Center"
"url": "https://alpha.pewresearch.org/pewresearch-org/journalism/2003/04/03/pej-embed-study-topline/"
---

# PEJ Embed Study Topline

|  |  | **Outlet** | **Date** |
| --- | --- | --- | --- |
|  | TOTAL | Network | Cable | 21&22 Mar | 24-Mar |
|  | N=108 | N=57 | N=51 | N=72 | N=36 |
| **DATE** |  |  |  |  |  |
| March 21st | 41.7% | 42.1% | 41.2% | 62.5% | – |
| March 22nd | 25.0 | 24.6 | 25.5 | 37.5 | – |
| March 24th | 33.3 | 33.3 | 33.3 | – | 100% |
| Total | 100% | 100% | 100% | 100% | 100% |
|  |  |  |  |  |  |
| **LIVE VS. TAPE** |  |  |  |  |  |
| Live report | 49.1% | 43.9% | 54.9% | 57.0% | 33.3% |
| Live phone | 12.0 | 10.5 | 13.7 | 8.3 | 13.9 |
| Combo | 11.1 | 10.5 | 11.8 | 23.6 | 16.7 |
| All tape | 27.8 | 35.1 | 19.6 | 11.1 | 36.1 |
| Total | 100% | 100% | 100% | 100% | 100% |
|  |  |  |  |  |  |
| **ORIGIN** |  |  |  |  |  |
| Iraq | 71.3% | 77.2% | 64.7% | 59.7% | 94.4% |
| Kuwait | 21.3 | 19.3 | 23.5 | 30.6 | 2.8 |
| Other ME | 1.8 | – | 3.9 | 2.8 | – |
| At Sea | 5.6 | 3.5 | 7.9 | 6.9 | 2.8 |
| Total | 100% | 100% | 100% | 100% | 100% |
|  |  |  |  |  |  |
| **TOPIC** |  |  |  |  |  |
| Mil. Action | 27.8% | 22.8% | 33.3% | 15.3% | 52.8% |
| Same-day results | 13.0 | 12.2 | 13.7 | 15.3 | 8.3 |
| Pre-combat | 31.5 | 38.6 | 23.5 | 43.0 | 8.3 |
| Personnel/equip | 15.7 | 15.8 | 15.7 | 16.7 | 13.9 |
| Aftermath | 6.5 | 5.3 | 7.9 | 6.9 | 5.6 |
| Other | 5.5 | 5.3 | 5.9 | 2.8 | 11.1 |
| Total | 100% | 100% | 100% | 100% | 100% |
|  |  |  |  |  |  |
| **TOP SOURCE** |  |  |  |  |  |
| Mil. Commissioned | 14.8% | 14.0% | 15.7% | 15.3% | 13.9% |
| Other Military | 8.3 | 3.5 | 13.7 | 8.3 | 8.3 |
| Reporter Only | 76.9 | 82.5 | 70.6 | 76.4 | 77.8 |
| Total | 100% | 100% | 100% | 100% | 100% |
|  |  |  |  |  |  |
| **CLOSEST VIDEO** |  |  |  |  |  |
| Weapons Fired | 21.3% | 19.3% | 23.5% | 13.9% | 36.1% |
| human impact | – | – | – | – | – |
| non-human impact | 10.2 | 10.5 | 9.8 | 8.3 | 13.9 |
| no results | 11.1 | 8.8 | 13.7 | 5.6 | 22.2 |
| Front-line ready | 11.1 | 12.3 | 9.8 | 9.7 | 13.9 |
| Moving/Maneuvers | 32.4 | 38.6 | 25.5 | 38.9 | 19.4 |
| Non front line | 10.2 | 10.5 | 9.8 | 12.5 | 5.6 |
| Other | 1.8 | 3.5 | – | 2.8 | – |
| No Video aspect | 23.2 | 15.8 | 31.4 | 22.2 | 25.0 |
| Total | 100% | 100% | 100% | 100% | 100% |
|  |  |  |  |  |  |
| **REPORTING** |  |  |  |  |  |
| Fact | 93.5% | 91.2% | 96.1% | 93.1% | 94.4% |
| Analysis | 1.9 | 3.5 | – | 1.4 | 2.8 |
| Opinion | 0.9 | 1.8 | – | – | 2.8 |
| Commentary | 3.7 | 3.5 | 3.9 | 5.5 | – |
| Total | 100% | 100% | 100% | 100% | 100% |
|  |  |  |  |  |  |
| **LENGTH** |  |  |  |  |  |
| Under 1 minute | 8.3% | 12.3% | 3.9% | 6.9% | 11.1% |
| 1 minute | 35.2 | 42.1 | 27.5 | 30.6 | 44.5 |
| 2 minutes | 29.7 | 33.3 | 25.5 | 27.8 | 33.3 |
| 3 minutes | 11.1 | 7.0 | 15.7 | 15.3 | 2.8 |
| 4 minutes | 8.3 | 3.5 | 13.7 | 8.3 | 8.3 |
| 5+ minutes | 7.4 | 1.8 | 13.7 | 11.1 | – |
| Total | 100% | 100% | 100% | 100% | 100% |