Numbers, Facts and Trends Shaping Your World

Teens and Social Media Fact Sheet

Explore the patterns and trends of U.S. teens’ experiences on different online platforms below.

Which online platforms are most common among teens

YouTube tops the list among teens, with roughly nine-in-ten saying they use the platform. TikTok, Snapchat and Instagram also remain popular – more than half of teens report using each of these sites. 

YearYouTubeTikTokSnapchatInstagramFacebookDiscordWhatsAppTwitter (X)TwitchRedditBeReal
201541527133
2022956759623217232014
20239363605933282120171413
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How use of online platforms by teens differs across demographic groups

Usage of the major online platforms can vary among teens by factors such as age, gender, and race and ethnicity.1

YouTubeTikTokSnapchat
ALL U.S. TEENS93%63%60%
GENDER
Boys96%59%56%
Girls91%68%65%
RACE AND ETHNICITY
White92%57%62%
Black94%80%66%
Hispanic96%70%59%
AGE
13-1494%58%49%
15-1792%67%67%
HOUSEHOLD INCOME
<$30,00093%71%65%
$30K-$74,99993%66%58%
$75,000+93%61%60%
COMMUNITY TYPE
Urban91%67%59%
Suburban94%62%58%
Rural94%62%64%
Note: White and Black teens include those who report being only one race and are not Hispanic. Hispanic teens are of any race. Those who did not give an answer are not shown.
Source: Survey of U.S. teens conducted Sept. 26-Oct. 23, 2023.
InstagramFacebookDiscord
ALL U.S. TEENS59%33%28%
GENDER
Boys53%29%34%
Girls66%36%22%
RACE AND ETHNICITY
White56%34%27%
Black69%37%27%
Hispanic62%31%27%
AGE
13-1445%24%26%
15-1768%38%30%
HOUSEHOLD INCOME
<$30,00060%45%24%
$30K-$74,99959%41%31%
$75,000+59%27%28%
COMMUNITY TYPE
Urban65%35%30%
Suburban58%28%31%
Rural55%40%21%
Note: White and Black teens include those who report being only one race and are not Hispanic. Hispanic teens are of any race. Those who did not give an answer are not shown.
Source: Survey of U.S. teens conducted Sept. 26-Oct. 23, 2023.

WhatsAppTwitter (X)Twitch
ALL U.S. TEENS21%20%17%
GENDER
Boys21%21%22%
Girls21%19%11%
RACE AND ETHNICITY
White14%18%14%
Black20%28%22%
Hispanic28%19%19%
AGE
13-1420%12%15%
15-1721%25%18%
HOUSEHOLD INCOME
<$30,00020%19%14%
$30K-$74,99925%22%17%
$75,000+19%19%17%
COMMUNITY TYPE
Urban28%21%18%
Suburban22%22%19%
Rural12%16%11%
Note: White and Black teens include those who report being only one race and are not Hispanic. Hispanic teens are of any race. Those who did not give an answer are not shown.
Source: Survey of U.S. teens conducted Sept. 26-Oct. 23, 2023.
RedditBeReal
ALL U.S. TEENS14%13%
GENDER
Boys18%8%
Girls10%19%
RACE AND ETHNICITY
White13%16%
Black16%10%
Hispanic13%7%
AGE
13-1410%13%
15-1716%13%
HOUSEHOLD INCOME
<$30,00014%7%
$30K-$74,99914%9%
$75,000+14%16%
COMMUNITY TYPE
Urban14%7%
Suburban16%15%
Rural10%14%
Note: White and Black teens include those who report being only one race and are not Hispanic. Hispanic teens are of any race. Those who did not give an answer are not shown.
Source: Survey of U.S. teens conducted Sept. 26-Oct. 23, 2023.

How often teens visit online platforms

Many teens are on social media daily – if not constantly – but daily use varies by platform. About seven-in-ten U.S. teens say they visit YouTube every day – including 16% who do so almost constantly. TikTok follows with 58% who say they visit it daily, while far fewer report daily use of Facebook.

Almost constantlySeveral times a dayAbout once a daySeveral times a weekLess oftenDo not useNET Daily
YouTube16%38%17%14%8%6%71%
TikTok17%32%9%4%2%36%58%
Snapchat14%29%8%5%4%39%51%
Instagram8%27%12%7%5%41%47%
Facebook3%8%8%6%7%67%19%

Which teens constantly visit online platforms

Differences emerge among teens, including by gender and race and ethnicity, on whether they say they are on these platforms almost constantly.

  TikTok YouTube Snapchat Instagram Facebook
ALL U.S. TEENS 17% 16% 14% 8% 3%
GENDER
Boys 12% 18% 12% 7% 1%
Girls 22% 15% 17% 10% 4%
RACE AND ETHNICITY  
White 10% 9% 12% 3% 2%
Black 20% 23% 12% 15% 4%
Hispanic 32% 27% 20% 16% 5%
AGE  
13-14 18% 16% 13% 5% 2%
15-17 16% 16% 15% 11% 3%
HOUSEHOLD INCOME
<$30,000 31% 31% 22% 18% 7%
$30K-$74,999 21% 21% 14% 10% 4%
$75,000+ 13% 12% 13% 6% 2%
COMMUNITY TYPE
Urban 22% 22% 14% 12% 4%
Suburban 16% 15% 13% 8% 2%
Rural 14% 14% 16% 6% 2%
Note: White and Black teens include those who report being only one race and are not Hispanic. Hispanic teens are of any race. Those who did not give an answer are not shown.
Source: Survey of U.S. teens conducted Sept. 26-Oct. 23, 2023.

Find out more

This fact sheet was compiled by Research Analyst Michelle Faverio, with help from Research Assistant Olivia Sidoti, Digital Producer Sara Atske, Associate Information Graphics Designer Kaitlyn Radde and Temporary Researcher Eugenie Park.

Read the methodology and topline.

Pew Research Center is a subsidiary of The Pew Charitable Trusts, its primary funder. This report was created to better understand teens’ use of digital devices, social media and other online platforms.

Follow these links for more in-depth analysis of teens and technology:

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