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Segmenting the Health Consumer Population

Susannah Fox will lead a session on how to segment the current health consumer population and make connections between technology headlines and implications for the health sector.

Ask patients what they think. Patients and the people who love them are not just your target audience, but your colleagues. They are a resource for innovation and knowledge. Put them on the team so they can participate in whatever it is you are doing. They will collaborate with you to make it better. Patient networks are an early warning system for whatever you’re building or selling: a new service, a new drug, a new platform.

In this session, participants will learn how to:

Segment the patient market by health status and condition
Identify social media platforms where patients congregate
Make connections between technology headlines and implications for the health sector

More information on the event: Strategic Social Media for Healthcare

Segmenting the Health Consumer Population from Pew Research Center's Internet & American Life Project

Segmenting the Health Consumer Population

About Pew Research Center

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