FOR RELEASE JANUARY 25, 2007

Demographic Realities & Consumer Behavior Online

The base of the internet is broadening to include more people with less education than ever before, while older Americans are still overwhelmingly offline. Internet users who have experienced spyware act differently online from those who have not....

BY Susannah Fox

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RECOMMENDED CITATION

Pew Research Center, January 2007, "Demographic Realities & Consumer Behavior Online"

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Table of contents

Demographic Realities & Consumer Behavior Online

The base of the internet is broadening to include more people with less education than ever before, while older Americans are still overwhelmingly offline. Internet users who have experienced spyware act differently online from those who have not....

The base of the internet is broadening to include more people with less education than ever before, while older Americans are still overwhelmingly offline. Internet users who have experienced spyware act differently online from those who have not. These differences are the context for a discussion of consumer behavior online.