FOR RELEASE NOVEMBER 28, 2006

Virtual tours

More than half of internet users have taken virtual tours -- nearly doubling the number who had done so in late 2004.

BY Mary Madden and Xingpu Yuan

FOR MEDIA OR OTHER INQUIRIES:

Communications Department
202.419.4372
www.pewresearch.org

RECOMMENDED CITATION

Pew Research Center, November 2006, "Virtual tours"

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Table of contents

Virtual tours

More than half of internet users have taken virtual tours -- nearly doubling the number who had done so in late 2004.

As of August 2006, just over half of American adult internet users (51%) have taken virtual tours of another location online, up from 45% in a previous Pew Internet & American Life Project survey in November 2004. That translates to about 72 million people who have taken advantage of the internet to explore other areas, a 33% increase over 2004 when an estimated 54 million did so. On a typical day, more than five million people are taking virtual tours in cyberspace, up from roughly two million in 2004.