---
"title": "Virtual tours"
"description": "More than half of internet users have taken virtual tours -- nearly doubling the number who had done so in late 2004."
"date": "2006-11-28"
"authors":
  -
    "name": "Mary Madden"
    "job_title": "Former Senior Researcher"
    "link": "https://alpha.pewresearch.org/pewresearch-org/staff/mary-madden/"
  -
    "name": "Xingpu Yuan"
    "job_title": "Guest Contributor"
"url": "https://alpha.pewresearch.org/pewresearch-org/internet/2006/11/28/virtual-tours-2/"
"categories":
  - "Platforms & Services"
  - "Video"
"tags":
  - "Decision Making"
  - "Shopping"
  - "Video"
---

# Virtual tours

As of August 2006, just over half of American adult internet users (51%) have taken virtual tours of another location online, up from 45% in a previous Pew Internet & American Life Project survey in November 2004. That translates to about 72 million people who have taken advantage of the internet to explore other areas, a 33% increase over 2004 when an estimated 54 million did so. On a typical day, more than five million people are taking virtual tours in cyberspace, up from roughly two million in 2004.