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March 15-April 3, 2012 – Cell Phones

Our April 2012 tracking survey contains data on cell phone ownership, usage and attitudes.

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    The Best (and Worst) of Mobile Connectivity

    Mobile phone owners like the convenience and ease of connectivity, but rue that they can be interrupted more easily, have to pay the bills, and face bad connections.

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    Cell Phone Activities 2012

    Photo taking, texting, and accessing the internet are the most popular activities people pursue with their mobile phones

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    Mobile Phone Problems

    Telemarketing calls and spam texts are realities for most cell phone users. Smartphone owners are particularly likely to report dropped phone calls and slow download speeds.

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    The Rise of the “Connected Viewer”

    52% of adult cell owners use their phones while engaging with televised content; younger audiences are particularly active in these “connected viewing” experiences

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    Cell Internet Use 2012

    17% of cell phone owners do most of their online browsing on their phone, rather than a computer or other device. Most do so for convenience, but for some their phone is their only option for online access.

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