Facebook posts with the highest number of interactions, January 2014 to June 2017
| Page | Number of interactions | Date of post | Title and description of post | Primary topic | Primary frame |
|---|---|---|---|---|---|
| 1 National Geographic | 1,359,732 | Nov. 14, 2015 | “Today we are all French. #lovetoParis” (response to Paris terrorist attacks) | Non-science | Non-science |
| 2 BBC Earth | 1,161,401 | Oct. 14, 2016 | Video preview of Planet Earth II TV series | Animal science | Promotion/ad |
| 3 BBC Earth | 1,034,452 | Sept. 28, 2015 | Video of volcanic ash cloud sparked by lightning | Energy/environment | Visual |
| 4 National Geographic | 639,201 | Aug. 5, 2016 | 360 degree video of interaction with hammerhead shark | Animal science | Visual |
| 5 National Geographic | 627,604 | Sept. 8, 2016 | Video of Alpine goats climbing mountains | Animal science | Explanation of concept |
| 6 National Geographic | 589,512 | June 20, 2016 | “Scientists are concerned that the release of #FindingDory will lead to a demand for blue tangs as pets. Here’s why that’s a huge problem.” (video) | Animal science | Explanation of concept |
| 7 National Geographic | 534,015 | May 13, 2017 | Video of well-preserved dinosaur fossil found in Canada | Archeology | New discovery |
| 8 National Geographic | 510,280 | Feb. 20, 2016 | Video of panda playing in snow at Toronto Zoo | Animal science | Explanation of concept |
| 9 National Geographic | 424,362 | Nov. 23, 2015 | Video of gathering of snakes in Canada | Animal science | Explanation of concept |
| 10 NASA | 404,693 | Nov. 19, 2016 | Live video of the launch of a weather satellite | Astronomy/physics | New discovery |
| 11 National Geographic | 396,514 | Dec. 8, 2016 | Discovery of a dinosaur tail preserved in amber (article) | Archeology | New discovery |
| 12 National Geographic | 374,167 | May 26, 2014 | “Help us caption this photo” contest with picture of monkeys | Animal science | Call to action |
| 13 Health | 372,773 | March 11, 2016 | Recipe for making oven roasted sweet potato chips (video) | Food/nutrition | ‘News you can use’ |
| 14 National Geographic | 363,226 | March 2, 2016 | 360 degree video of Klyuchevskoy, one of the tallest and most active volcanoes on the planet | Energy/environment | Visual |
| 15 National Geographic | 355,856 | March 6, 2016 | 360 degree video of a group of swimming brown bears | Animal science | Visual |
Note: Number of interactions as of June 2017. Interactions include the number of shares, comments, and likes or other reactions. “Multiplatform” includes Facebook pages from established outlets or organizations, such as magazines, TV programs or government agencies. Source: Pew Research Center analysis of all Facebook posts from 30 science-related pages, January 2014 to June 2017. Data collected from the public Facebook Graph API. “The Science People See on Social Media”
