Share of newspaper advertising revenue coming from digital advertising
Percent of newspaper companies’ advertising revenue coming from digital advertising
Source: Pew Research Center analysis of year-end SEC filings for publicly traded newspaper companies that break out digital advertising revenue for each year.
PEW RESEARCH CENTER
Share of newspaper advertising revenue coming from digital advertising
Percent of newspaper companies’ advertising revenue coming from digital advertising
| Year | Advertising revenue coming from digital advertising |
|---|---|
| 2011 | 17% |
| 2012 | 19% |
| 2013 | 20% |
| 2014 | 21% |
| 2015 | 25% |
| 2016 | 29% |
| 2017 | 31% |
| 2018 | 35% |
| 2019 | 35% |
| 2020 | 39% |
Source: Pew Research Center analysis of year-end SEC filings for publicly traded newspaper companies that break out digital advertising revenue for each year.
PEW RESEARCH CENTER
