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Estimated newspaper circulation using two different data sources


Estimated newspaper circulation using two different data sources
Total weekday circulation of U.S. daily newspapers using data from …
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Source: Estimate based on Pew Research Center analysis of Alliance for Audited Media data and subscription data from SEC filings and audited reports.
Note: Researchers analyzed the year-over-year change in total weekday circulation using AAM data and applied these percent changes to the previous year’s total. Only those daily U.S. newspapers that report to AAM are included. Affiliated publications are not included in the analysis. Weekday circulation only includes those publications reporting a Monday-Friday average. Comparisons are either between the three-month averages for the period ending Dec. 31 of the given year and the same period of the previous year (2016-2019) or between the six-month period ending Sept. 30 and the three-month period ending Sept. 30 of the previous year (2020).
PEW RESEARCH CENTER


Estimated newspaper circulation using two different data sources

Total weekday circulation of U.S. daily newspapers using data from …

DateAAM onlyNYT/WSJ subscriptions plus AAM
201634,657,19934,657,199
201730,948,41933,291,558
201828,554,13732,961,320
201925,952,58432,359,455
202024,299,33335,644,533

Source: Estimate based on Pew Research Center analysis of Alliance for Audited Media data and subscription data from SEC filings and audited reports.

Note: Researchers analyzed the year-over-year change in total weekday circulation using AAM data and applied these percent changes to the previous year’s total. Only those daily U.S. newspapers that report to AAM are included. Affiliated publications are not included in the analysis. Weekday circulation only includes those publications reporting a Monday-Friday average. Comparisons are either between the three-month averages for the period ending Dec. 31 of the given year and the same period of the previous year (2016-2019) or between the six-month period ending Sept. 30 and the three-month period ending Sept. 30 of the previous year (2020).

PEW RESEARCH CENTER


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