Numbers, Facts and Trends Shaping Your World

Social media presence of news outlets


Social media presence of news outlets
% of news outlets with the highest traffic that have an official presence on …
Chart
Source: Pew Research Center audit of the 97 news outlets with the highest traffic. See methodology for details on site selection and audit process.
Note: The news outlets with the highest traffic are defined as those that had a monthly average of at least 10 million unique visitors from October-December of the previous year, according to Comscore data. Each outlet’s primary domain – the outlet’s flagship website – was analyzed; see the methodology for a list of domains.
PEW RESEARCH CENTER


Social media presence of news outlets

% of news outlets with the highest traffic that have an official presence on …

Platform2021
Facebook100
Twitter100
Instagram96
YouTube93
TikTok57
Snapchat26

Source: Pew Research Center audit of the 97 news outlets with the highest traffic. See methodology for details on site selection and audit process.

Note: The news outlets with the highest traffic are defined as those that had a monthly average of at least 10 million unique visitors from October-December of the previous year, according to Comscore data. Each outlet’s primary domain – the outlet’s flagship website – was analyzed; see the methodology for a list of domains.

PEW RESEARCH CENTER


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