Social media presence of news outlets
% of news outlets with the highest traffic that have an official presence on …
Source: Pew Research Center audit of the 97 news outlets with the highest traffic. See methodology for details on site selection and audit process.
Note: The news outlets with the highest traffic are defined as those that had a monthly average of at least 10 million unique visitors from October-December of the previous year, according to Comscore data. Each outlet’s primary domain – the outlet’s flagship website – was analyzed; see the methodology for a list of domains.
PEW RESEARCH CENTER
Social media presence of news outlets
% of news outlets with the highest traffic that have an official presence on …
Platform | 2021 |
---|---|
100 | |
100 | |
96 | |
YouTube | 93 |
TikTok | 57 |
Snapchat | 26 |
Source: Pew Research Center audit of the 97 news outlets with the highest traffic. See methodology for details on site selection and audit process.
Note: The news outlets with the highest traffic are defined as those that had a monthly average of at least 10 million unique visitors from October-December of the previous year, according to Comscore data. Each outlet’s primary domain – the outlet’s flagship website – was analyzed; see the methodology for a list of domains.
PEW RESEARCH CENTER