Outreach methods for news outlets
% of news outlets with the highest traffic that use …
Source: Pew Research Center audit of the 97 digital-native news outlets with the highest traffic. See methodology for details on site selection and audit process.
Note: The news outlets with the highest traffic are defined as those that had a monthly average of at least 10 million unique visitors from October-December of the previous year, according to Comscore data. Each outlet’s primary domain – the outlet’s flagship website – was analyzed; see the methodology for a list of domains.
PEW RESEARCH CENTER
Outreach methods for news outlets
% of news outlets with the highest traffic that use …
Outreach type | 2021 |
---|---|
Newsletters | 93 |
95 | |
Apple News | 88 |
Podcasts | 75 |
Comments | 39 |
Source: Pew Research Center audit of the 97 digital-native news outlets with the highest traffic. See methodology for details on site selection and audit process.
Note: The news outlets with the highest traffic are defined as those that had a monthly average of at least 10 million unique visitors from October-December of the previous year, according to Comscore data. Each outlet’s primary domain – the outlet’s flagship website – was analyzed; see the methodology for a list of domains.
PEW RESEARCH CENTER