Digital mobile display advertising revenue by company
% of annual mobile net digital display advertising revenue going to …
Source: eMarketer, U.S. Ad Spending Estimates.
Note: Numbers may not add up to 100% due to rounding. In 2016, Microsoft purchased LinkedIn, and display advertising revenue from LinkedIn was consolidated under Microsoft starting that year. Data from previous years is updated annually.
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Digital mobile display advertising revenue by company
% of annual mobile net digital display advertising revenue going to …
| Year | Other | Microsoft | Snapchat | ||||
|---|---|---|---|---|---|---|---|
| 2014 | 48 | 1 | 7 | 11 | 34 | ||
| 2015 | 45 | 1 | <1 | 7 | 8 | 38 | |
| 2016 | 38 | 1 | 1 | 5 | 8 | 47 | |
| 2017 | 34 | 1 | 2 | 3 | 7 | 53 | |
| 2018 | 30 | 1 | 2 | 3 | 6 | 57 | |
| 2019 | 28 | 2 | 2 | 3 | 6 | 59 | |
| 2020 | 27 | 2 | 2 | 3 | 6 | 60 |
Source: eMarketer, U.S. Ad Spending Estimates.
Note: Numbers may not add up to 100% due to rounding. In 2016, Microsoft purchased LinkedIn, and display advertising revenue from LinkedIn was consolidated under Microsoft starting that year. Data from previous years is updated annually.
PEW RESEARCH CENTER
