Digital display advertising revenue by format
Annual digital display advertising revenue to all recipients, not just news outlets (in U.S. dollars)
Source: eMarketer, U.S. Ad Spending Estimates.
Note: Data from previous years is updated annually. Rich Media other ads are those with interactive or audio/video components, but not full video. Sponsorship ads are those in which the advertiser sponsors content. Data for years prior to 2017 was compiled using a different methodology and is available in the 2018 archived fact sheet.
PEW RESEARCH CENTER
Digital display advertising revenue by format
Annual digital display advertising revenue to all recipients, not just news outlets (in U.S. dollars)
| Type | 2017 | 2018 | 2019 | 2020 |
|---|---|---|---|---|
| Banner ads | 22,270,670,000 | 26,583,740,000 | 30,830,100,000 | 35,081,550,000 |
| Sponsorship ads | 2,184,880,000 | 2,524,900,000 | 2,839,380,000 | 2,782,600,000 |
| Video ads | 16,310,250,000 | 23,504,760,000 | 31,858,630,000 | 41,440,150,000 |
| Rich media other | 4,402,490,000 | 5,053,690,000 | 5,476,710,000 | 5,878,300,000 |
Source: eMarketer, U.S. Ad Spending Estimates.
Note: Data from previous years is updated annually. Rich Media other ads are those with interactive or audio/video components, but not full video. Sponsorship ads are those in which the advertiser sponsors content. Data for years prior to 2017 was compiled using a different methodology and is available in the 2018 archived fact sheet.
PEW RESEARCH CENTER
