Numbers, Facts and Trends Shaping Your World

Digital news revenue: U.S. mobile display advertising by company (2016)

Year Yahoo Pandora Twitter Google Facebook Other
2014 2% 6% 7% 12% 37% 37%
2015 2% 5% 7% 9% 38% 39%

Note: Last year’s report included Apple iAd in the 2014 mix of companies. eMarketer has since stopped tracking Apple iAd because Apple is discontinuing its iAd network. Numbers may not add up to 100 due to rounding. Source: eMarketer U.S. Ad Spending Estimates. “State of the News Media 2016”

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